How Server-Side Tracking acts as a Privacy Proxy

Instead of sending raw data directly to third-parties, the proxy sanitizes data based on user consent (Consent Mode v2).

Website Visitor

Interacts with Cookie Banner

Granted Denied

Server-Side Proxy

Controlled entirely by your business

Consent: Granted

Forwarded: Full IP, User Agent, ID.

Platform receives deterministic signal for AI algorithmic mapping.

Consent: Denied

PII Stripped: IPs & IDs dropped!

"Advanced Ping" sent. Platform models conversions anonymously without liability.