💡 How a Propensity Model Reads Minds

Even if a user is a first-time visitor, their immediate behaviors reveal their intent to buy.

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1. The Visitor Arrives

A completely new visitor lands on your site. Classical analytics only knows they arrived via a Google Ad.

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2. Real-Time Micro-Behaviors Tracked

If your DataLayer is fully optimized, you start collecting deep signals immediately: 70% Scroll Depth, Hovered on Size Guide, and Read 3 Reviews.

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3. AI Calculates the "Propensity Score"

Within milliseconds, the Machine Learning algorithm computes those signals against thousands of past users.

4. The Next Best Action (NBA) Engine Decides

Score < 20%
Low Intent.
Action: Show an Email Capture pop-up. Save ad & discount budget.
Score > 80%
High Intent & Price Sensitive.
Action: Instantly show a 10% Off Time-Sensitive Coupon to secure the sale.