What Ad Algorithms See: Pixel vs. Server-Side Enriched Data

1. Client-Side Pixel (Browser)

Event: Purchase
Gross Revenue ($300)
Hashed Email

2. Server-Side Conversions API (CRM)

Event: Purchase
Gross Revenue ($300)
Actual Profit Margin ($20)
Predictive LTV Score (Low)
CRM Click ID (rdt_cid)
↓
↓
Ad Platform Algorithm (Meta, Google, Reddit)