MARY KAY PRIVACY POLICY

Effective July 1, 2025

Scope

This Privacy Policy describes the information that Mary Kay Inc. (“Mary Kay”) receives and/or processes (which may include collecting, organizing, structuring, storing, using, or disclosing) when you use or interact with Mary Kay websites and applications, Mary Kay Independent Beauty Consultants or third parties as described herein.

For information about privacy in connection with your visit to the of a Mary Kay Independent Beauty Consultant, please see the Personal Web Site Privacy Policy on marykay.com.

For Independent Beauty Consultants who wish to seek further information about privacy as it relates specifically to you, please see the Independent Beauty Consultant Privacy Policy on marykay.com.

Some country laws require country specific information in a privacy statement. Please click hereto read that information for those countries.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.

Contact Us

If you have questions or concerns regarding your privacy, please contact us directly.

Mary Kay Global Privacy Team
16251 Dallas Parkway
Addison, TX 75001 U.S.A.
privacy.global@mkcorp.com
1-800-453-1140

We participate in the U.S. Council of Better Business Bureau’s (BBB) Accredited Business Program. Further information about this program and its dispute resolution process is available at www.bbb.org.

Mary Kay is subject to the investigative and enforcement authority of the Federal Trade Commission (FTC).

Information for Users of the Mary Kay® AI Foundation Matching Service (the “Service”) licensed by Mary Kay Inc. and incorporated into the Mary Kay® Catalog App

• Overview of Services. The Service involves the use of third-party, exclusive foundation matching technology that is supported by artificial intelligence. Once a user provides consent on her device, t(“MST Score”). The MST score is based on a 1-10 scale of predetermined skin tone values. Once a MST Score is assigned to the user, the Service will look up the closest Mary Kay® foundation shade based on the foundation’s skin tone value. Immediately after the facial scan is completed, the user will be presented with top matched shades. The user may select any of the recommended shades to virtually “try on” their face in real time. No other try on capabilities are included in the Service.
• Information Collected and Saved. Mary Kay does not collect, have access to, or save any of the users’ photographs taken through the Service. No personally identifiable information including, but not limited to, name, contact information, photograph, biometric information, nor biometric information is collected, saved or shared by Mary Kay or the Service vendor. The Service only allows users to save the product recommendations that are generated. If a user’s photo or biometric data is saved, it can only be accomplished outside of the Service’s platform and must be done via a screenshot at the discretion of the user. do not have access to users’ screenshots. For more information on how Mary Kay handles personal information, please refer to our Privacy Policy located at: https://www.marykay.com/en-us/pages/privacy-policy.

Information for Visitors from California:

Mary Kay complies with the California Consumer Privacy Act (“CCPA”). If you are a California consumer, you have the right to request access to the personal information we have collected about you in the last 12 months. You may make requests by contacting us as described above. Subject to certain exceptions under the law, you have the right to request that we delete any personal information we have collected from you. We will not discriminate against you in product quality, pricing, goods or services if you choose to exercise your rights under the CCPA. 

Information for Visitors from the European Union:

Mary Kay complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-US DPF as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and the United Kingdom (the UK including Gibraltar) transferred to the United States. Mary Kay has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Mary Kay commits to resolve complaints about your privacy and our collection or use of your personal information. European Union, United Kingdom (and Gibraltar) individuals with inquiries or complaints regarding this privacy policy should first contact Mary Kay as listed above.

Mary Kay has further committed to refer unresolved privacy complaints under the DPF Principles to an independent dispute resolution mechanism, Data Privacy Framework Services, operated in the United States by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumersfor more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf.

Information We Collect

We may collect information about you from a variety of sources. This includes information we collect from you directly; information provided to us by or on behalf of your Independent Beauty Consultant for purposes of providing a better customer experience for you; information we collect about you when you visit our sites or view Mary Kay® online advertisements; and information we collect about you from other sources (where permitted by law).

Information we collect directly from you: We collect information directly from you when you choose to participate in our offers and programs or otherwise provide information directly to us. The following are examples of information we may collect directly from you:

• Name, email address, postal address
• Username and password
• Phone number or mobile number
• Age
• Date of birth
• Name of your Independent Beauty Consultant
• Other information about you and your family such as gender or product use preferences and/or behaviors
• Demographic information
• Future communication preferences
• Contact information for friends you may wish us, or your Independent Beauty Consultant to contact. When you provide us information for these refer-a-friend messages we use the information only to send the message you request.

Information we collect when you visit our sites, use our services, or view our online advertisements: We use cookies and other technologies to collect information about you when you visit our sites, use our services, or view online advertisements. The following are examples of information we may collect with these technologies:

• Your browser type and operating system
• Web pages you view
• Links you click
• IP address
• Site you visited before coming to our site
• Mary Kay emails you open and/or forward
• Mary Kay offers or links you connect to via emails
• Information about your visits to the Personal Web Site of your Independent Beauty Consultant
• Your product selections and preferences

How We Use This Information

We use the information we collect to provide offers, products and services. This information helps us connect you with an Independent Beauty Consultant from whom you can purchase products, tell you about the exciting opportunity to become a Mary Kay Independent Beauty Consultant, and to manage our sites and services, including services for the Independent Beauty Consultants.

The following are specific ways we may use the information we collect about you:

• Send samples, products and information upon request
• Develop new and enhanced products and services
• Enroll you in contests, programs, or offers you request or at the request of your Independent Beauty Consultant
• In connection with services we offer to your Independent Beauty Consultant
• Create and manage your account and/or the account of your Independent Beauty Consultant
• Process payment for purchases or other services for or on behalf of your Independent Beauty Consultant
• Protect against or identify possible fraudulent transactions
• Where permitted by law, provide you with customized, unsolicited offers and information about Mary Kay’s products and services through postal mail, including in connection with services provided to your Independent Beauty Consultant
• Develop and provide advertising tailored to your interests
• Analyze the use of our products, services, and sites
• Understand how you arrived at our site and how you use the site so that we can make it better
• Determine the effectiveness of our advertising
• Enforce our Terms and Conditions and otherwise manage our business

Your Choices & Access to Your Information

We will provide an individual opt-out choice before we share your personal data with third parties other than our agents performing tasks on behalf of and under the instructions of Mary Kay pursuant to a contract, or before we use it for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the individuals.

We will obtain an individual’s affirmative, express consent (opt-in) before disclosing sensitive information to a third party or using such information for a purpose other than those for which it was originally collected or subsequently authorized by the individuals through the exercise of opt-in choice. In addition, we will treat as sensitive any personal information received from a third party where the third party identifies and treats it as sensitive.

Digital and Electronic Communications: We only send you promotional mobile or email messages if you ask to receive these from us or if your Independent Beauty Consultant asks us to send them to you.

You can stop receiving promotional mobile and email messages from Mary Kay at any time. Follow the opt out or unsubscribe instructions provided in any such message you receive from us or click here to find out additional information about how to let us know which materials you no longer wish to receive.

If you provided information to an Independent Beauty Consultant through her Personal Web Site, you can click here for information on how you may submit a request to your Independent Beauty Consultant regarding your preferences to receive or not receive communications from her through her Personal Web Site.

PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request. However, we will continue to send you service related communications as authorized by law. We may need to keep the information we have collected about you for record keeping, analysis or other reasons, to the extent permitted by law.

Access: We acknowledge the right of individuals to access their personal information. We take steps to keep your personal information accurate. You can view, correct or update the personal contact information you provide to Mary Kay. Some Mary Kay programs provide access to view or update personal information online. Check where you registered to learn if you can view or update your information there. If you provided your information to an Independent Beauty Consultant through her Personal Web Site, please contact her directly to update your personal information.

Cookies and Tracking Technologies

How we use Cookies, Pixels and other Technologies: We use cookies and various technologies to provide you a richer and more personalized consumer experience. These technologies collect and store personal data about you and your online behavior.

Cookies: A cookie is a small file placed on your device by a website that uses the cookie to store information about your use of the website. Cookies help us to operate our sites, monitor how our sites are used, improve your browsing experience, personalize your online experience and deliver targeted advertisements by remembering you and your preferences. For example, when you register for an account on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered combined with your activities on our sites to provide you a better website experience. 

Pixels/Web Beacons: Pixels, also known as web beacons, are small bits of code embedded on websites, advertisements, and in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in emails to learn if messages have been opened, acted on, or forwarded. We use the data collected from web beacons to track user behavior and gather data on how users interact with our sites, advertisements, and emails for analytics and marketing purposes.

Third Party Cookies and Pixels: We may use third party cookies and pixels from partners to enhance your browsing experience, provide personalized content, provide us with analytics about our ads and sites, and to manage and display advertisements. These third parties may collect data about your online activities over time and across different websites. Use of this information by third parties is subject to their respective privacy policies.

Other Technologies: Examples of other technologies we may use to provide better service to you are as follows:

• Web Session Variables: Information that is passed from one web URL to another as you browse.
• Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.

Third-Party Advertising: We may allow third parties, including business partners to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your device each time they send you an online advertisement. This enables them to understand where you, or others who are using your device, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.

Most browsers automatically accept cookies, but you can adjust your browser to accept or decline cookies. However, please note that disabling cookies may affect the functionality of our sites.

Information Sharing

The success of our business depends on your trust, and we do not sell your personal information to marketers outside of Mary Kay unless we have asked for and obtained your consent. We share your personal information only as described below and within Mary Kay.

Third-party service providers: We rely on third-party service providers to perform a variety of services on our behalf and may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services and we require that they protect this information and not use it for any other purpose.

For example, we may rely on a service provider to:

• Fulfill your product and service requests and answer your questions.
• Host our sites and deliver our email and mobile messages.
• Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
• Analyze data, sometimes combined with other sources, to send more targeted communications to you.
• Conduct research and analyze data to improve our products, services and sites.

We provide these companies with the personal information they need to provide these services on our behalf. We require these companies to protect this personal information and to not use the information for any other purpose.

Other situations we may disclose your personal information:

• Where permitted by law, to protect and defend the rights and property of Mary Kay (including enforcing our Terms and Conditions and Agreements).
• And when required by law, and/or public authorities.

Aggregated and non-personal information: We may share aggregated information that does not identify you for general business analysis. For example, we may disclose the number of visitors to Mary Kay sites or services.

Pursuant to the DPF Accountability for Onward Transfer Principle, Mary Kay remains liable for the transfer of personal data to third parties acting as our agents if such third parties processes such personal data in a manner inconsistent with the DPF Principles unless we can prove we were not responsible for the event giving rise to the damage.

Information Security

We are committed to keeping personal information secure. We have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration.

We limit access to personal information to those who have a business need. We keep personal information only for a reasonably needed amount of time.

When we provide your personal information to our third-party service providers we require those companies to protect the information and to not use the information for any other purpose.

When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information. 

Please note that we may be required to release an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Information Transfer

Your personal information may be transferred to, stored, and processed in a country other than the one in which it was provided. This may include the United States. When we do so, we transfer the information in compliance with applicable data protection laws.

We take steps to protect personal information. Regardless of where this information is stored or transferred, we have the appropriate procedures and controls to help ensure your personal information is protected.

We may transfer personal information to Mary Kay databases in countries other than where it was provided. Our Global Privacy Program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so. Data may be transferred to a vendor or business partner to provide services for Mary Kay, such as targeted email communications, mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Mary Kay does, and they cannot use the information for purposes other than to provide the services Mary Kay has requested. For additional information regarding data transfers click here for country specific information.

Children's Online Privacy

We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity.

We do not intend to collect personal information from children under the age of 14. We ask for an age confirmation in connection with the collection of personal information on our web sites in order to avoid the collection of information from individuals under the age of 14.