Arthur G. Prices: Unveiling the Legend

Arthur G. Prices: A Pioneering Figure in the Automotive Industry

Arthur G. Dove (1880-1946), Snow on Ice, Huntington Harbor | Christie's

Arthur G. Prices, born in 1890, was a visionary entrepreneur who left an indelible mark on the automotive industry. His innovative spirit and business acumen transformed the way vehicles were distributed and serviced, making him a pivotal figure in the industry's evolution.

Fantasies drive Arthur Price's ethereal art at Art Folk Gallery's Pepper Place location

Early Life and Career Beginnings

Prices was born in Kansas City, Missouri, and showed an early aptitude for business. After serving in World War I, he began his career in the automotive industry as a salesman for the Maxwell-Briscoe Company in 1919. His natural talent for sales and his ability to build strong relationships with customers quickly propelled him up the ranks.

Arthur G. Dove (1880-1946) , Departure from Three Points | Christie's

Founding Arthur G. Prices Motor Company

In 1922, Prices founded the Arthur G. Prices Motor Company in Kansas City. The company started as a small dealership, but under Prices' leadership, it grew into a major player in the automotive industry. He was one of the first dealers to recognize the importance of customer service and satisfaction, a philosophy that would become a cornerstone of his success.

an orange and black logo with the word arthrurg on it's side

Innovative Marketing Strategies

Prices was a pioneer in the use of radio advertising to promote his dealership. He was one of the first dealers to sponsor a local radio show, "The Arthur G. Prices Hour," which featured live music and entertainment.
He also innovated in the use of customer loyalty programs, offering rewards and discounts to repeat customers.

Expansion and Diversification

Arthur G. Dove (1880-1946), Boat Going Through Inlet | Christie's

By the 1930s, Prices had expanded his dealership into a regional operation, selling a variety of makes including Ford, Chevrolet, and Plymouth. He also diversified into other areas of the automotive industry, opening service centers and used car lots. His company became one of the largest and most successful dealerships in the Midwest.

Impact on the Industry

Prices' influence extended beyond his own dealership. He was a founding member of the National Automobile Dealers Association (NADA) and served as its president from 1933 to 1934. During his tenure, he advocated for fair franchising practices and improved relations between dealers and manufacturers.

a living room with a chair, vase and flowers

Year	Milestone
1919	Began career as a salesman for Maxwell-Briscoe Company
1922	Founded Arthur G. Prices Motor Company
1933-1934	Served as President of the National Automobile Dealers Association

Legacy and Impact

. Arthur Quotes Cartoon, Arthur Quotes, Arthur Aardvark, Dw Quotes Arthur, Funny Arthur Quotes, Dw Arthur Funny, Arthur The Aardvark, Arthur Tv Show, Arthur Characters

a painting of a woman holding a potted plant

a cartoon character is jumping in the air

an image of the word artur written in graffiti on a concrete wall with a cityscape behind it

Arthur Gosse, Square Face Hairstyles Men Curly, Arthur Face, Man Model Face, Arthur Gosse Model, Angular Face Men, Model Male Face, Arthur Smiling, Male Face Reference Front View

Arthur Book Character, Arthur Comics, Arthur Pbs Kids, Arthur Plush, Arthur Books, Arthur Tv Show, Arthur Memes Funny, Crazy Straws, Childhood Memories 90s

me after watching ponies kill eachother in 2018 🤣😍😍

various cartoon characters are shown in this image

an animated scene with rabbits in the back seat and text that reads, my mom made me stop playing because he was not

cartoon characters standing on the beach with their arms in the air

Get First Aid Immediately | Arthur George Mills | Pat Keely | V&A Explore The Collections

a man with long hair and a beard in a red shirt holding a wooden stick

Rendering In Pen And Ink Arthur L. Guptil : Arthur R. Guptil : Free Download, Borrow, and Streaming : Internet Archive

Arthur G. Prices passed away in 1962, but his legacy lives on. His dealership, now known as Price Chopper Auto, continues to operate under the principles he established: a commitment to customer service, innovative marketing, and community involvement. His story serves as a testament to the power of entrepreneurship and innovation in shaping an industry.

Moreover, Prices' influence can be seen in the modern automotive industry. His emphasis on customer satisfaction and service has become a standard in the industry. His innovative marketing strategies, particularly his use of radio advertising, laid the groundwork for the sophisticated marketing campaigns used by dealerships today.