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BMW has officially launched ALPINA as an exclusive standalone brand under the BMW Group umbrella, marking a new chapter following the transfer of ALPINA trademark rights on January 1, 2026. The. BMW took over control of Alpina at the start of 2026.
www.bimmertoday.de
What better time to look back at the finest cars and SUVs the tuner built over five decades. Elevating journeys with BMW ALPINA Elevating Journeys In the shadows of the Alps, a new chapter begins. Guided by our heritage, we focus on speed, not sport.
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We find beauty in sophistication and create automobiles that master both performance and comfort. For the discerning few. Who drive far, travel fast and seek the exceptional.
www.alamy.com
Munich. 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation.
www.alamy.com
Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as.
www.alamy.com
From January 2026, Alpina will operate under BMW's umbrella as a distinct marque, defined by bespoke luxury, effortless performance and a design language that subtly nods to its heritage. Part of that identity has always been visual as much as mechanical, from classic Alpina Blue and Alpina Green paintwork to fine Lavalina leather, hand. BMW Alpina looks to take a leaf out of the Mercedes-Maybach book, with BMW's new subbrand devoted to luxury devotees.
www.bimmertoday.de
Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high. Alpina Classic will maintain and restore past creations, while BMW Alpina hints at becoming the Mercedes.