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Strategy Icon Blue Icon. Find new ideas and classic advice for global leaders from the world's best business and management experts. Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage.

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Find new ideas and classic advice for global leaders from the world's best business and management experts. Most companies understand the benefits of standardizing critical processes: Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage.

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Reduced variation, higher throughput and quality, and lower costs. Reduced variation, higher throughput and quality, and lower costs. Over the past several decades, hbr has published numerous articles about how best to develop strategy. Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms and their stakeholders to sustain.

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