See how automated emails are triggered based on lead time thresholds
A guest signs up for the waitlist wanting to book a Basic Room for February 14-15, 2026. The Basic Room is sold out, but the Premium Room is available at a higher price.
Guest submits email via widget popup. System records desired dates and preferred room type.
10% off Premium Room
Triggered at MODE lead time. Smallest discount to test interest.
15% off Premium Room
Triggered at AVERAGE lead time. Medium discount increases urgency.
20% off Premium Room
Triggered at MINIMUM lead time. Best discount, last chance.
If guest booked, purchase is tracked and attributed to email campaign.
Hi Sarah,
Great news! While your preferred Basic Room isn't available, we'd like to offer you an exclusive upgrade.
Your dates: Feb 14-15, 2026
Offer expires: Feb 7, 2026
Hi Sarah,
Your dates are coming up! We've increased our offer to help you secure your stay.
Your dates: Feb 14-15, 2026
Offer expires: Feb 12, 2026
Hi Sarah,
Last chance! This is our best offer for your Valentine's Day getaway.
Your dates: Feb 14-15, 2026
Offer expires: Feb 13, 2026
Lead times are calculated from the hotel's historical booking data. This ensures offers are sent at optimal times when guests typically make booking decisions.
The lead time that occurs most frequently in past bookings. First email sent here - tests interest with smallest discount.
Mean of all historical lead times. Second email sent here - increases discount to create urgency.
Shortest historical lead time. Final email sent here - best discount as last chance to convert.
Coupons are configured per hotel during onboarding. Currently supports fixed codes that must be pre-configured in your booking engine.
| Threshold | Discount Type | Example Code | Validity |
|---|---|---|---|
| Mode | 10% or Fixed amount | WELCOME10 |
7 days |
| Average | 15% or Fixed amount | SAVE15 |
7 days |
| Minimum | 20% or Fixed amount | LASTCHANCE20 |
7 days |
Coming Soon: Dynamic single-use coupon code generation with booking engine integrations.