Boxpert Limited
Prepared by inSymmetry Inc. · July 2026

Your new sales reps need a steady flow of warm leads.Here is the engine that delivers them.

An inbound lead gen program built for Boxpert. Businesses in Kingston and across Jamaica search for packaging every day. This program puts Boxpert in front of them at that exact moment, captures their details with their consent, and hands your sales team a qualified inquiry ready for a call.

Setup $2,500 CAD one time
Management $1,000 CAD per month
Ad budget from $1,500 USD per month, paid direct to the platforms
01 · What we heard

You are investing in sales. Marketing should carry its share.

Boxpert is hiring sales representatives to grow revenue. That is the right move, and it works far better when the reps are not starting from zero. Cold prospecting in Jamaica is slow, and the Data Protection Act limits who a rep can approach without consent. An inbound program removes both problems: every lead it produces has already raised their hand.

0%
of consumers want packaging made from 100 per cent recycled materials
Global consumer survey cited by Boxpert
0
Caribbean nations banned single use plastics in 2021, pushing demand to cardboard
CARICOM regional policy
0%
of leads from this program contact Boxpert first, by clicking an ad and submitting a form
Program design: inbound only

Right now, businesses across Kingston are searching for packaging suppliers. The only question is whose name they find.

02 · Where you are today

A strong product and story. No engine bringing buyers to it.

Boxpert is the only comprehensive cardboard packaging manufacturer in the CARICOM region, with local production that beats overseas shipping on both time and cost. That is a story buyers respond to. But today, a restaurant owner in Portmore or a pharmaceutical distributor in Kingston searching for boxes will not find Boxpert unless they already know the name. The catalogue, the factory, and the sales team are all in place. What is missing is the front door: a system that turns everyday buyer searches and scrolling into inquiries in your inbox.

03 · The program

How inbound lead gen works, step by step.

No cold calls, no bought lists, no data scraping. Every contact starts with the buyer, which keeps Boxpert fully onside with Jamaica's Data Protection Act. Here is the whole journey.

1

They search or scroll

A buyer searches Google for packaging, or sees Boxpert while scrolling Facebook or Instagram.

2

They see Boxpert

A targeted ad speaks to their industry: food service, pharma, cosmetics, courier, e-commerce.

3

They get something useful

A free packaging cost audit or a custom sample kit, offered on a simple landing page.

4

They share their details

Name, business, and need, submitted willingly. Consent is captured at that moment.

5

Your rep closes

The lead lands with your sales team while interest is hot. Email follow ups nurture the slower ones.

Channel 1 · Google Search
packaging boxes supplier kingston
Sponsored
boxpertja.com
Custom cardboard packaging, made in Kingston
Food service boxes, retail packaging and custom printing, produced locally. Skip the overseas wait. Request your free packaging cost audit today.

Google Search captures buyers who are actively looking for a supplier right now. This is the highest intent traffic available anywhere.

Channel 2 · Meta (Facebook and Instagram)
BX
Boxpert Limited
Sponsored
Still importing boxes from overseas? Boxpert manufactures custom packaging right here in Kingston. Get a free sample kit for your business.
Boxpert packaging
Get your free sample kit

Meta reaches Jamaican business owners where they already spend time, and quietly re-shows Boxpert to people who visited the site but did not inquire yet.

04 · What we build and run

A one time build, then a monthly rhythm.

The build

One time setup · $2,500 CAD
  • Strategy and offer definition: the free packaging cost audit and the free sample kit, tested head to head
  • Google Ads and Meta account builds, with conversion tracking
  • Landing page with lead capture form and gated lead magnet
  • Initial ad sets, two variants per channel for A/B testing
  • Automated email nurture sequence for new leads
  • Privacy policy, cookie consent, and Data Protection Act alignment

The rhythm

Every month · $1,000 CAD
  • Campaign management and budget optimization across both channels
  • Monthly creative rotation: the losing ad is retired, a fresh challenger launches
  • Search term and audience refinement as data accumulates
  • Lead delivery to your sales team, with fast handoff so reps call while interest is warm
  • Monthly report in plain language: leads, cost per lead, and what changes next
  • Ongoing compliance management
05 · The rollout

Start where the buyers are. Expand as the numbers prove out.

We concentrate the budget where it works hardest first: Kingston and Jamaica's larger cities. As lead flow stabilizes and your reps build a pipeline, the same engine extends outward. Your management fee stays flat through every phase. Growth goes into advertising, not agency fees.

We start here
Phase 1 · Launch

Kingston and major cities

Kingston, Montego Bay, Spanish Town, Portmore and Mandeville. Google Search plus Meta, focused on the industries Boxpert serves best like food service, restaurants, hotels, agriculture and manufacturers.

Ad budget: $1,500 to $2,500 USD monthly
Phase 2 · Regional

Jamaica wide, then CARICOM

Extend across Jamaica, then into priority CARICOM markets one at a time, each with its own data protection review before ads run. LinkedIn joins the mix.

Ad budget: $2,500 to $4,000 USD monthly
Phase 3 · Export

USA and export markets

Once regional lead flow is steady, the program points at export buyers in the United States and beyond, with retargeting scaled to match.

Ad budget: $4,000 USD plus monthly

Every dollar you add goes into more advertising, not more fees.
Our management fee stays flat as the program grows.

06 · What results look like

Industry benchmarks, stated plainly.

These figures come from published North American advertising data, where costs run higher than the Caribbean, so treat them as conservative reference points. The first two months run below range while the ad platforms learn who responds. From month three onward, a well run program at Boxpert's launch budget typically produces 25 to 60 inquiries per month.

Google Search, average cost per lead
about $70 USD
WordStream Google Ads benchmarks, 2025, all industries. B2B categories run higher; Caribbean click costs run lower.
Meta lead ads, average cost per lead
about $28 USD
WordStream Facebook Ads benchmarks, 2025, blended. B2B verticals commonly $40 to $65.
Landing page conversion, median
6.6%
Unbounce conversion benchmark report, all industries.
Inbound lead to customer, typical B2B
8 to 12%
Published B2B conversion benchmarks, 2025. Fast follow up by your reps is the biggest lever.
07 · The investment

Three numbers. No surprises.

One time setup
$2,500 CAD
Everything in "The build". Paid once, in month one.
Monthly management
$1,000 CAD / month
Everything in "The rhythm". Flat. It does not rise as your ad budget grows.
Monthly ad budget
$1,500+ USD / month
Your budget, paid directly to Google and Meta. Not inSymmetry revenue. $1,500 USD is the minimum for the program to perform.
The ad budget is the fuel. At the $1,500 USD minimum the program runs and produces leads. As it grows toward $2,500 USD and beyond, lead volume grows with it while the management fee stays exactly where it started, which means each added dollar works harder than the last.

Lead and revenue calculator

Move the sliders to model the program with your own assumptions. Ad budget and results shown in USD. inSymmetry fees are charged in CAD and converted here at 1 CAD = 0.74 USD.

Paid directly to Google and Meta. $1,500 USD is the program minimum.
Blended across both channels. Based on published North American benchmarks; Caribbean costs typically run lower.
Typical B2B inbound close rates run 8 to 12 per cent. Fast follow up pushes this higher.
What a typical new packaging customer is worth to Boxpert in their first year of orders.
Leads per month
·
New customers, year one
·
New revenue, year one
·
Total program cost, year one
·
Revenue for every dollar invested
·
Year one cost includes the $2,500 CAD setup, twelve months of the $1,000 CAD management fee, and twelve months of ad budget, all shown in USD. Leads per month reflects an optimized program; expect the first two months to run below this while the platforms learn.
08 · Why inSymmetry

We already know your business.

We know Boxpert

No ramp up time
  • We built and maintain your website and know your catalogue, your industries, and your story
  • Campaign copy and landing pages will sound like Boxpert from day one

We know the rules

Compliance built in
  • The program was designed around Jamaica's Data Protection Act from the start
  • Consent based inbound only. No cold lists, no scraping, no exposure

We show our work

Plain language reporting
  • A monthly report you can read in five minutes: leads, cost per lead, what we changed and why
  • A 90 day review sets the budget path for phase two
09 · Next steps

Live within 30 days.

Three steps between this page and your first inbound leads.

1

Approve the program

Confirm the setup, the monthly management fee, and your starting ad budget.

2

Two week build

We build the campaigns, landing page, lead magnet and email sequence, and confirm your Office of the Information Commissioner registration status.

3

Launch and hand off leads

Ads go live in Kingston and the major cities. Leads flow to your sales team, and your 90 day review is booked before we start.