What should you be spending on growth?

Canadian advisors spend roughly a third of what US advisors invest in marketing while managing comparable books. Industry research puts a serious growth budget at $150 to $300 per $1 million of AUM. See what that means for your book, and what it could return in new clients.

Assets under management$100M
Growth posture
Advisory fee rate75 bps
Budget benchmark$150 per $1M AUM
Planning CAC$5,000
Benchmarks derived from Broadridge advisor marketing surveys (Canada and US) and Kitces Research. Published CAC range $3,500 to $6,500 CAD (Kitces; Schwab RIA Benchmarking Study, converted); strong case reflects INS program modelling at the low end.
Recommended annual budget
$15,000
AUM x benchmark, hard-dollar spend
Potential new clients / year
3
Budget / CAC, rounded down
Share of revenue
2.0%
Of est. revenue $750,000

Disclaimer. Simple, directional planning estimates based on published industry benchmarks and inSymmetry program modelling, for individual advisors and teams. At larger book sizes, inputs represent a team's combined assets and blended fee rates and costs. Actual budgets, acquisition costs and results vary with market, niche, channel mix and execution; no outcome is guaranteed. All figures CAD, for information only. Not investment, financial or business advice.