One Park

Restaurant and Lounge

Brand Guidelines

Website Development Reference

01

Colour Palette

A sophisticated foundation of black and white, accented with One Park Blue and warm golden tones inspired by Jamaica's natural warmth.

Primary Palette

Black

#000000

RGB: 0, 0, 0

Primary text, headlines, buttons, dark backgrounds, footer

White

#FFFFFF

RGB: 255, 255, 255

Page backgrounds, text on dark backgrounds, clean space

One Park Blue

#397DE0

RGB: 57, 125, 224

Brand accent, links, CTAs, feature highlights, interactive elements

Warm Accent Palette — Golden Warmth

Golden Hour

#D4A84B

RGB: 212, 168, 75

Primary warm accent, script text on dark, highlights

Mango Muted

#E8A849

RGB: 232, 168, 73

Hover states, secondary highlights, warmth accents

Sunset Orange

#D68C4A

RGB: 214, 140, 74

Eyebrow text, script on cream, secondary CTAs

Warm Cream

#FBF7F0

RGB: 251, 247, 240

Section backgrounds, cards, shaded boxes, subtle warmth

Colour Combinations in Use

Dark Background

An Evening Awaits

Friday Wine Tastings

Join our sommelier for a curated journey through exceptional wines, paired with small plates from our kitchen.

Cream Background

Fresh. Local. Unforgettable.

Corporate Lunch Express

Three courses in under an hour. Impress clients without compromising on quality or time.

Blue Background

This Weekend

Sunday Brunch

Gather your favourite people for a relaxed Sunday morning with live music and our legendary spread.

Golden Background

Now Booking

Private Events

From intimate dinners to grand receptions, our event space transforms to match your vision.

02

Typography

Two complementary typefaces create a refined yet approachable voice. Plus Jakarta Sans provides clarity and elegance, while Caveat adds warmth and personality.

Primary Typeface

Plus Jakarta Sans

Google Fonts — fonts.google.com/specimen/Plus+Jakarta+Sans

ExtraLight Sophisticated Dining in Kingston
Light Sophisticated Dining in Kingston
Regular Sophisticated Dining in Kingston
Medium Sophisticated Dining in Kingston
SemiBold Sophisticated Dining in Kingston
Bold Sophisticated Dining in Kingston
ExtraBold Sophisticated Dining in Kingston

Script Accent Typeface

Caveat

Google Fonts — fonts.google.com/specimen/Caveat

Where Every Plate Tells a Story

Fresh. Local. Unforgettable.

Join us for Sunday Brunch

Typography Hierarchy

Display Headline Plus Jakarta Sans
Bold (700)
48px / 1.1 line-height
Letter-spacing: -1px

The Art of Fine Dining

Script Accent Caveat
Medium (500)
32px / 1.2 line-height
Colour: Golden Hour or Sunset Orange

Crafted with passion, served with pride

Heading 1 Plus Jakarta Sans
Bold (700)
36px / 1.2 line-height

Our Menu

Heading 2 Plus Jakarta Sans
SemiBold (600)
28px / 1.3 line-height

Chef's Seasonal Selections

Heading 3 Plus Jakarta Sans
SemiBold (600)
22px / 1.4 line-height

Appetizers & Small Plates

Body Text Plus Jakarta Sans
Regular (400)
16px / 1.7 line-height
Colour: #444444

Our Executive Chef brings over 25 years of international experience to every plate. Each dish celebrates the best of Jamaican produce, elevated with techniques refined across three continents.

Body Small Plus Jakarta Sans
Regular (400)
14px / 1.7 line-height
Colour: #555555

Reservations recommended for parties of 6 or more. Please notify us of any dietary requirements when booking.

Eyebrow / Label Plus Jakarta Sans
SemiBold (600)
11px / uppercase
Letter-spacing: 3px
Colour: One Park Blue

Now Serving

Caption Plus Jakarta Sans
Medium (500)
12px / uppercase
Letter-spacing: 2px
Colour: #888888

View Full Menu

03

UI Elements

Consistent button styles, link treatments, and interactive elements maintain brand cohesion across the website.

Button Styles

Button Specifications

Font

Plus Jakarta Sans, 600

Default Size

14px

Letter Spacing

0.5px

Padding

14px 28px

Border Radius

4px

Transition

all 0.2s ease

Link Styles

04

Application Examples

How the brand elements work together across different website sections and components.

New Kingston

One Park

Where Every Plate Tells a Story

Corporate Dining

Business Lunch Express

Impress clients and colleagues with our express lunch menu. Three courses in under an hour, without compromising on quality or presentation.

View Lunch Menu →

This Sunday

Join Us for Brunch

Starters

Fresh & Local

Footer Example

05

Usage Guidelines

Best practices to maintain brand consistency across all applications.

✓ Do

  • Use Caveat sparingly for accent phrases and short headlines
  • Pair Golden Hour with black backgrounds for impact
  • Use Warm Cream for section backgrounds to add warmth
  • Maintain generous white space around text
  • Use One Park Blue for primary calls-to-action
  • Let food photography be the heroes on the page
  • Use Sunset Orange for eyebrow text on cream backgrounds

✗ Don't

  • Use Caveat for body text or long paragraphs
  • Combine multiple warm accent colours in the same element
  • Place Golden Hour text on Warm Cream (low contrast)
  • Use more than two colours in a single component
  • Overuse the warm palette—keep it for accents only
  • Use script fonts smaller than 24px
  • Crowd the page with too many elements

06

Quick Reference

Copy-ready values for development.

Primary Colours

Black #000000
White #FFFFFF
One Park Blue #397DE0

Warm Accents

Golden Hour #D4A84B
Mango Muted #E8A849
Sunset Orange #D68C4A
Warm Cream #FBF7F0

Typography

Primary Plus Jakarta Sans
Script Caveat
Body Size 16px
Line Height 1.7

Font Weights

ExtraLight 200
Light 300
Regular 400
Medium 500
SemiBold 600
Bold 700
ExtraBold 800

Spacing

Button Padding 14px 28px
Border Radius 4px (buttons)
Card Radius 12px–16px
Section Padding 80px (vertical)

Google Fonts Import

@import url('https://fonts.googleapis.com/css2?family=Caveat:wght@400;500;600;700&family=Plus+Jakarta+Sans:wght@200;300;400;500;600;700;800&display=swap');