Nielsen Privacy Policy

• The ownership of the data always remains with MTPL. MTPL is sharing such data for the purpose stated in the agreement.
• Data being shared only for BLS; for providing effective analytics to the brand against the campaigns being carried out on the platform.
• Data minimisation: Data collected by Nielsen should be used only for the commercial purpose intended. No other use by Nielsen internally or externally.
• Security measures for storage of data by Nielsen (ISO 27001)
• In case of data breach, Nielsen will notify us within 24 hours.
• Only the aggregate data will be shared with the brand. MTPL will also get a copy. Nielsen will not share such aggregate data with any other party or use it for its own internal or external purpose.
• Data deletion: within 6 months (Max. within a year), including aggregate data or any other report generated from the data or whenever the use case of the data concludes.

Minor data: We cannot have an under 18 section in Nilesen’s drop-down for age category. A minor is unable to consent in India.