10 free ways to improve your Google search rank

You can run SEO campaigns to ensure the success of your business. However, there is no need to spend too much of money on SEO. That’s because you can find lots of free methods, which you can use to improve the Google search rank. Along with that, you can expect to receive numerous outstanding benefits that come on your way as well. Lilo Design provide 10 of the most effective ways available to you as of now to improve your Google search rankings.

Write optimized content

Content you have in your website will play a major role behind the rankings that you can secure. Hence, it is important for you to write optimized content for the search engines. The content you write should be 100% unique. On top of that, you need to make sure that your content is engaging as well. Then you can develop an emotional connection with the readers and get them to read through all your content. You should also be writing content to address your audience.

Improve the user experience of your website

The overall user experience of your website should be improved to enhance the rankings that you can secure with ease. This is where you will need to focus on adhering to the basics of user experience. For example, you will need to make sure that your website is fast loading. On the other hand, you will also need to make sure that the website has a proper layout, which is convenient for the visitors.

Develop a proper SEO strategy

When you are managing a SEO campaign, you will need to pay your attention to numerous factors. This is why it is essential to have a proper SEO strategy. If you don’t have such an effective SEO strategy, you will just do random things to boost your rankings, but you will not be able to see any positive returns coming on your way.

You need to take your time and build a perfect SEO strategy. It should be efficient and sustainable. Moreover, the SEO strategy should rely on multiple stakeholders, which include your product, content, website, and engineering. Based on the SEO strategy, you can create a roadmap, which you can follow and achieve success.

Refrain from keyword stuffing

Keywords play a major role behind on-page SEO and the rankings that you can secure. However, you should be mindful about keyword stuffing. You need to locate the keywords and write content while ensuring appropriate keyword density. You can also think about adding relevant keywords to the main keyword. This will help you to boost your rankings with ease.

Use H1 and H2 headers

At the time of writing content of your website, it is a must to stick to the use of H1 and H2 header tags. This will provide you the opportunity to make your content more readable. On the other hand, you can make sure that your content is understandable by the humans as well as search engines. This would increase your chances of securing search engine rankings as well. That’s because the search engine crawlers will be able to scan through your website and index your website properly.

Never forget local SEO

You should never ignore local SEO when you are trying to secure better rankings on search engines. We can see how most of the people in today’s world use their smartphones to get in touch with businesses located around them. If you want to get the attention of people who are living in your neighborhood, you should be focusing on local SEO. This is where you should go ahead and claim the Google My Business listing. On top of that, you should also provide relevant information within the Google Posts and the local directories.

Optimize your website for voice search

Voice search is something that we can see trending as of now. If you are trying to secure better rankings with SEO, it is the high time to focus on voice search. In fact, more than 60% of the search queries will be generated through voice search. Hence, you should develop appropriate web content. You should be writing content of your website in a conversational style as well.

Focus more on the website loading speeds

Loading speed of your website is one of the most important factors that determine your search engine rankings. If your website takes more than 2 seconds to load, most of your visitors will hit on the back button. This will increase your bounce rates. As a result, your rankings will drop. Make sure that you pay special attention to all factors that can improve the speed of your website, such as hosting, page structure and content on the page. Then you can speed up your website and secure better rankings.

Make sure that there aren’t any broken links on your website

Broken links and 404 errors on the website can also increase bounce rates. Hence, you should do audits on a regular basis and locate all broken links. Then you will need to fix the broken links to improve your search engine rankings and traffic.

Make your website mobile responsive

It is a must for a website to be mobile responsive. That’s because over 50% of the people who come to your website are from mobile devices. If you ignore them, you will not just lose your traffic, but you will also drop the rankings. That’s because search engines are concerned about user experience and they tend to give priority to the websites that are mobile responsive.

Final words

Now you are aware about the most effective methods available to improve your search engine rankings without spending a fortune. You may take a look at these techniques and go ahead with boosting your overall rankings. Then you can easily unlock numerous outstanding opportunities that would come on your way.