How
to improve the positioning in Google and other search engines?
Here are some key tips to
position you on Google that we follow every day in our SEO Agency to position
both our projects and client projects.
1.
Perform a Keyword Research
This is the main step that
lays the foundation of any SEO positioning strategy .
This is a necessary analysis to establish what are the keywords by which people
should find your website by logic. That is, if I search for “how to position my
website”, what I want to find is an article that explains to me what are the
steps that I have to take so that my website is among the first results of
Google.
And who may be interested in
me reading your article? To any web positioning company in Bilbao, Madrid,
Malaga, Barcelona ... etc. By this I mean that any company must perform a
previous analysis of all the keywords and long tails that users use to search
for services or products that they offer.
2.
Create a calendar and review the search intentions
In its latest updates,
Google has given increasing importance to the contents of web pages. Thus, the
Internet giant is in love with long articles, with links and that speak exactly
what is being said in the title. With this the content is much more focused on
searches, and for example, this article of SEO tips, can never be positioned by
“seo tricks” or another different keyword.
Remember that to see the
search intention, it is best to search for “seo tips”
and “seo tricks” and see if Google shows the same
results. If you don't show the same thing, it doesn't make sense to attack that
keyword in your post because it will never rank first because it is a different
search intention.
Remember, the most important
thing is that the contents are useful for the user. Therefore, having a blog in
which articles whose content responds to the previously established Keyword
research are constantly published is one of the best SEO tips I can give you at
this time.
In turn, it is important to
create a calendar of logical and established contents over time. When we face
keyword research, we will realize the number of “repeated” or similar words and
concepts. It is necessary to take it into account and group them into search
intentions so as not to cannibalize the keywords and / or differentiate them in
time so as not to bore the reader.
3.
Respect the basic keys of SEO On Page
These mini-tips are used
both for articles that are published on the blog and for the services pages:
Text extension: the ideal is
around 1,500 words. Google understands that the more extensive the text, the
more appropriate it is for the user. However, you should avoid writing straw
and go around a subject that does not have much more to tell. This extension
also better the time spent on the website, a vital attribute for Google.
Keyword density
: quantity is not equal to quality. One of the SEO tips most experts
give in the sector is not to exceed 2.5% of the use of the keyword. You can see
it with the SeoQuake tool .
Use of titles and subtitles:
a well structured text will
be more likely to position itself among the top positions. At the same time,
the H1, H2, H3 header tags must be used correctly, as they show the search
engines what the content of our website is about.
Meta Title Tag: It will be
the title that users see in the search engine so it should be flashy, with the
main keyword visible and as far to the left as possible. The meta titles help
position and al CTR .
Meta Description Tag: not directly help positioning but CTR, which
in the end is an important factor for SEO. Relevant information should be
included to capture the attention of users and try to put the largest number of
keywords of your search intention. If a user uses them when making a query,
these key words will appear in bold, which will highlight the rest of the
pages.
Friendly URLs: must be friendly and for this you should
avoid using unimportant words, prepositions and determinants. That is, it is
best that only the main keyword of the article is included. If your post on SEO
tips the logical url will be https://domain.com/best-seo/.
Beware the first
paragraph: is the presentation of the
article and what will cause the user to close the page within a few seconds or
read. In addition, it is super important that the main keyword is included and
highlighted in bold. To improve the time of stay of the web and lower the
bounce rate, it is interesting to link to other interesting articles for the
reader at the beginning of the post.
Use Search Console to
analyze and solve all possible problems detected.