Best Ecommerce Website Development Company in Kolkata

Does your business have an online store? Or do you sell products and/or services via the web? If the answer is yes, indeed, you have been told about e-commerce as an ideal alternative to enhance and evolve your digital business. This happens because today, electronic commerce in the country has been normalized and is already part of the Colombian's daily life.

 

Now, buying online through any screen type has gradually become a comfortable, safe, and fast practice. Today, we will discuss e-commerce and the benefits offered by some e-commerce platforms such as WooCommerce, Squarespace, and Shopify.

What is e-commerce?

Electronic commerce, also known as e-commerce, consists of distributing, purchasing, selling, marketing, and supplying information about products and/or services through computer networks (internet).

E-commerce platforms are ideal for those entrepreneurs who want to create and manage their online store based on their businesses' evolution because they have seen in them a new way of positioning their brand to obtain better results.

What models or types of e-commerce businesses exist?

The main ones are:

• B2B (Business-to-Business):  Refers to companies that do business with each other.
• B2C (Business-to-Consumer):  Companies that sell to the general public, to consumers as natural persons.
• C2C (Consumer-to-Consumer):  Platform from which consumers buy and sell among themselves. An example of this is E bay.
• B2G (Business-to-Government):  Companies that sell or offer their services to government institutions.
• C2B (Consumer-to-Business):  Here, consumers can offer products and services to companies, and companies pay consumers.

Likewise, taking into account the typology that predominates in these new market relationships and the e-commerce growth spiral, it is essential to consider the following aspects when choosing the best electronic commerce platform:

Site usability

Usability is the ease with which a visitor and/or buyer can read and interact with your website and online store. Choose one that has an easy-to-use interface with people with little or no computer skills in mind. Do this to make the browsing and shopping process as comfortable as possible so that you can maximize your conversion rate.

Know the payment methods

The payment methods are the intermediary between your online store and the payment processor (PayU Latam, ePayCo, Mercadopago, Paypal, etc.). Integrate this process with your online store and start charging paying customers.

Scalability for site visitors

While collecting payments is a key part of your business, think about how these platforms can scale to get more website visitors. For that reason, we invite you to choose an e-commerce platform that cares about you and strengthens your progress over the years.

Now let's talk about WooCommerce, Squarespace, and Shopify.

WooCommerce

 

WooCommerce is a plugin that transforms WordPress websites into a customizable e-commerce store. It was first released in 2011 by WooThemes (WordPress theme development agency) and allowed its users to add more extensions to add their functionality.

Its most important characteristics are:

• Built on WordPress, the most popular content management system in the world.
• WooCommerce is open-source, which means that anyone can add or change features on the back end.
• This platform offers more than 400 extensions, from dynamic payments and shipping to accounting and marketing processes.
• Extended documentation to make the changes you want.
• WooCommerce offers three different support methods.
• Since WooCommerce is a free plugin, you do need a WordPress site that can use plugins.

Therefore, you will have to choose a host for your website, buy a plan, register a domain, and add these plugins (which in some cases may have an additional cost).

Squarespace

 

Squarespace is an e-commerce platform packed with dozens of features for selling products and managing orders online. They have templates designed specifically for online commerce so you can create eye-catching product arrangements, promote sales, and much more.

The most relevant aspects of this platform are:

• Unlimited products
• Specialized product marketing.
• Flexible product variants
• Custom forms for products
• Multiple forms of payment.
• Regarding the price, Squarespace manages three plans for an e-commerce site: Business, Basic Commerce, and Advanced Commerce.

Shopify

 

Shopify is a commerce tool that makes it easy for you to create and manage businesses. You can customize an online store and sell in various places, including the web, mobile devices, social networks, etc. Also, here you don't have to worry about updating or maintaining software or web servers.

Its most important features are:

• Offers more than 70 professional themes.
• Ready and embedded mobile commerce for different screens.
• The tool provides full access to your store's HTML and CSS, making it easy to customize every aspect of your website.
• Hire experts to build your website.
• Its Help Center is agile and responsive.

Finally, this platform has several plans: Basic Shopify, Shopify, and Advanced Shopify (which includes the recovery of shopping carts and fraud analysis).

Main advantages of Woocommerce compared to other platforms.

• Total customization of your store. Thanks to its implementation on the Open Source WordPress CMS, you can create personalized designs and shopping experiences.
• Integration with the most used payment gateways in Colombia and Latin America: PayU Latam, ePayco, Paypal, and Mercadopago de Mercado Libre.
• There are currently more than 400 extensions for Woocommerce to complement your store's functionality, such as selling products or services by subscription, tickets to events, and management of discount codes, among others.

Squarespace benefits over other platforms

• Their templates are set up so that you, as a user, can search for a template based on your online store's purpose.
• With the option of Premium blocks and integrations, you can build your online store with personalized content and integrations that help your business grow.
• In Squarespace, you can modify modern browser-based templates to meet the demands of new mobile devices.

Advantages of Shopify over other platforms

• Shopify online stores come with a built-in blogging engine to consolidate your audience and drive more traffic and sales.
• When a potential customer continues to the next checkout page but doesn't complete their purchase, the cart is stored as an abandoned checkout. With Shopify, inspect abandoned payments to understand why your customers are not completing orders.
• Shopify's fraud analysis allows you to identify orders that could be fraudulent. By reviewing high-risk orders, you can avoid potential chargebacks. It is also designed to work with online credit card orders, where Shopify can verify the payment.

In conclusion: WooCommerce is the best option for your business.

WooCommerce, Squarespace, and Shopify are great ecommerce platforms. Each platform offers a variety of features, benefits, and pricing schemes. However, WooCommerce is a trusted platform that already manages about 28% of all eCommerce sites and this must be for a reason!

It is a free plugin and integrates seamlessly with WordPress. With over 400 extensions, dozens of themes, and the ability to customize your online store exactly how you want it, WooCommerce is genuinely the ideal choice for building, managing and growing your eCommerce site.

The decision is in his hands!