Want to earn more website traffic?
by Admin
Posted on 02-07-2022 10:52 AM
Why track and check website traffic?
Let’s start off with the single metric that enables and gives significance to every other metric. Traffic, or session as it’s listed in google analytics, does not signify success by its own, since different companies have different objectives and manage
traffic
in different ways. On the other hand, patterns in traffic data can reveal a lot about your website’s overall direction. Increases or decreases in traffic are huge identifiers in the overall correct implementation and execution of your marketing strategies.
So, how to track website traffic? the easiest and most popular way is to use google analytics. The great thing about it is that you’ll also get all other relevant stats and can start analyzing comprehensive data related to your site.
The acquisition overview tab offers a full summary of the top channels sending traffic to your website. Typically, you’ll be able to see the amount of visitors that have landed on your website through organic search, direct, referral and social. Should you also be running paid ads, you’ll be able to view how many users have been pulled in from paid search and display ads. The overview report also goes into detail on the acquisition-behaviour-conversion (abc) cycle. This very handy chart shows from which channel your website is pulling in traffic, their behaviour on your website and how many followed through with a conversion (if you have conversion tracking set up).
“the dominance of search as a traffic source is not surprising, and it proves that search is still overwhelmingly the most common way people navigate the web. What did surprise me a bit was that direct traffic was so far ahead of the remaining sources (particularly social). I believe this is a testament to the continued importance of branding, and it’s why direct traffic and branded searches are two primary kpis i track for page one power’s content marketing efforts. With that said, search is clearly still the primary channel for digital marketing and you need to be optimizing for search if you have a website.
Website traffic growth is a key metric for any marketer to track and improve because increasing traffic increases the number of potential customers you can acquire. It also indicates the health of your top-of-the-funnel activities (i. E. Social media, paid ads, seo, etc. - the channels that drive new visits to your website). Of course, there are plenty of other specific session numbers and dimensions (# of organic sessions, session length, session source, site engagement, blog sessions, etc. ), but this one marketing metric provides a quick overview of your website traffic and how it’s growing. Website traffic growth is a good leading indicator for lead and revenue growth.
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (serp) rankings. You should always thoroughly research websites within your industry to pitch. First, look at a website’s content and make sure it’s high quality, check its domain authority and study their guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.
How to check website traffic without a web traffic checker
Our quest for meaningful information doesn’t end at tracking data. The next step is analyzing it.
We can look at our yesterday’s website traffic in different ways. In the date range, check the box next to compare to, and choose custom. We’ll select the dates we want to compare from the calendar and click on apply. For example, we can compare yesterday’s data with the previous day’s data to see how the traffic has changed in the last 1 day. Hourly metrics for each day will be represented as different colored lines on the graph. Similarly, if yesterday was a monday, we can compare this data with the previous monday.