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Starbucks Original Logo Merch: Classic Designs Now Available

Debra Aug 16, 2026

Nestled in the heart of Seattle, Starbucks has evolved from a single coffee shop to a global phenomenon, redesigning its iconic logo thrice in its existence. Today, the classic circular logo with its green siren is instantly recognizable, but the original Starbucks logo tells a unique tale, sparking interest in "Starbucks original logo merch."

Starbucks Dining | Starbucks 1971 Heritage Logo Black Stainless Steel Travel Mug 16 Oz Green | Color: Black/Green | Size: Os
Starbucks Dining | Starbucks 1971 Heritage Logo Black Stainless Steel Travel Mug 16 Oz Green | Color: Black/Green | Size: Os

The first Starbucks logo, introduced in 1971, was a distinctive two-tailed mermaid or siren, inspired by Norse woodcuts. This original logo added a mysterious charm to the brand, capturing the imagination of customers and setting the stage for a merchandise collection that caters to enthusiasts and collectors alike.

the starbucks logo is shown in green and white, with stars on it's head
the starbucks logo is shown in green and white, with stars on it's head

Historical Significance of the Original Logo

The original Starbucks logo embodied the adventure and exploration that the brand was founded upon. The siren, with her exposed breasts and flowing hair, was a nod to the seafaring traders of the 17th century who would frequent coffee houses much like the first Starbucks store.

Starbucks
Starbucks

The iconic twin-tailed mermaid also had a nutritional significance. In ancient times, it was believed that the siren could either lure sailors with her enchanting music and voice or grant them a safe voyage with her wisdom and knowledge. This mythological figure, with its intriguing history, lends a strong narrative to the Starbucks original logo merch.

The Evolution of the Original Logo

the starbucks logo is shown in red and green
the starbucks logo is shown in red and green

The original logo underwent minor adjustments in 1987, with the addition of the Starbucks name and a purple mermaid. However, it was in 1992 that the most significant change took place. The logo was simplified to a solid green siren, with the top omitting the exposed breasts, and the Starbucks name incorporated into the design. This is the original logo that is now popularly associated with the brand and is a favorite among collectors of Starbucks merchandise.

Today, the original Starbucks logo continues to mystify and intrigue customers, leading to a high demand for memorabilia featuring this early design. From bumper stickers and t-shirts to mugs and posters, the Starbucks original logo merch market offers a variety of collectibles that cater to both casual fans and avid collectors.

Cultural Impact of the Original Logo

starbucks coffee cups are lined up on a green surface with the logo starbucks behind them
starbucks coffee cups are lined up on a green surface with the logo starbucks behind them

The original Starbucks logo has become a symbol of the brand's history and cultural impact. It represents a time when Starbucks was just a local coffee shop and encapsulates the brand's growth into a global coffeehouse chain. The original logo merch thus serves as a nostalgic reminder of the brand's humble beginnings and its journey towards becoming an international icon.

The Starbucks original logo merch also plays a significant role in the brand's marketing strategy. These collectibles create a sense of community among fans, encouraging them to engage with the brand both online and offline. They often become conversation starters, increasing Starbucks' visibility and driving more customers to their stores.

The Resurgence of the Original Logo Merch

Logo Design & Branding: What Can We Learn From Starbucks?
Logo Design & Branding: What Can We Learn From Starbucks?

In recent years, Starbucks has capitalized on the popularity of the original logo by reintroducing it in various promotional campaigns and limited-edition merchandise. This move has been well-received by customers, particularly the collector community, who appreciate the opportunity to add rare and vintage pieces to their collections.

The resurgence of the original logo merch has also expanded Starbucks' product range. From everyday-use items like notebooks and phone cases to high-end collectibles such as totes and even artwork, the original logo merch caters to a wide range of customer interests and preferences.

Starbucks Bags | Starbucks Bearista Soccer Fifa Tote Bag Nwt | Color: Cream/Green | Size: Os
Starbucks Bags | Starbucks Bearista Soccer Fifa Tote Bag Nwt | Color: Cream/Green | Size: Os
Starbucks retro IA
Starbucks retro IA
🔥 ORDER NOW FOR CUSTOM LOGO DESIGN! 🔥
🔥 ORDER NOW FOR CUSTOM LOGO DESIGN! 🔥
Starbucks Logo
Starbucks Logo

Rarity and Collectibility

The original Starbucks logo merch pieces, particularly those from the 1970s and 80s, are highly sought after for their rarity. These collectibles, often featuring the twin-tailed mermaid with exposed breasts, are not only limited in quantity but also are nearly impossible to find in the open market. As a result, they command high prices on collector forums and auctions.

The collectibility of the original Starbucks logo merch is further enhanced by the brand's history and the logo's unique design. The original siren logo is distinct from the current logo, providing a sense of exclusivity to those who own these collectibles. The mystery and romance surrounding the original logo also contribute to its allure and desirability.

Official and Unofficial Merchandise

The popularity of the original Starbucks logo has led to a proliferation of both official and unofficial merchandise. Official Starbucks merchandise, usually available through the company's online store or regional outlets, offers a curated selection of collectibles. These items are often limited edition, with exclusive designs and high-quality materials.

Unofficial merchandise, meanwhile, is created by third-party manufacturers and designers who spot the demand for the original logo and create their own interpretations. These items can vary widely in quality and authenticity but are usually more affordable than their official counterparts. Collectors often source these items from online marketplaces and specialty stores.

In the ever-evolving landscape of Starbucks merchandise, the demand for original logo memorabilia remains steadfast. The mystique and rich history of the twin-tailed mermaid logo continue to captivate customers, driving the creation of unique collectibles and fostering a robust collector community. Whether sourced from official Starbucks outlets or uncovering hidden gems from third-party sellers, the original Starbucks logo merch holds a special place in the hearts of collectors worldwide.