BMW leads 2025 U.S. luxury car sales with 178K units, more than double Audi's 81K. See which models are winning.
Core BMW Models Easily Outselling Audi Equivalents BMW's best-selling model in 2025 so far is the X5, with 33,588 units sold. By comparison, Audi has sold only 9,975 examples of the aging Q7. A shift in consumer preferences shakes up the competition between BMW and Audi.
The Scorecard: BMW vs. Audi, 2025 Yr-to-Date From January by means of June 2025, BMW of North America offered 178,499 automobiles. Audi of America, against this, moved simply 81,951 models - lower than half of BMW's complete.
This determine doesn't even embrace the MINI model, which might solely increase the lead additional. Much more spectacular is the context. BMW gross sales are up 1.
BMW surpassed Mercedes-Benz and Audi in EV sales last year. The maker of the i4 sold roughly 20,000 more EVs than its two competitors combined. Audi vs.
BMW: Battle of the German Luxury Titans In the world of luxury autos, BMW and Audi rank near the top, and have been busy making high-end vehicles for decades. They both have models in most luxury segments, giving them the ability to compete for almost any buyer's dollars. Knowing that, which one is the best choice for you?
On the other hand, premium brands like Audi, Volvo, BMW, or Mercedes. In a three-way battle between Germany's luxury carmakers, Audi has fallen behind compared to rivals Mercedes-Benz and BMW, according to recently released annual sales figures from the companies. Audi delivered over 202,000 units in North America in 2025, a decline of 12.2%.
Meanwhile, Mercedes shifted 343,200 cars in the U.S., and the BMW Group broke another sales record, selling over. With 371,346 cars delivered in the United States last year, BMW had a massive advantage of 174,770 vehicles compared to archrival Audi.