In 2019, BMW did something audacious. They featured a lookalike of retiring Mercedes-Benz CEO Dieter Zetsche in an ad. The campaign showed Zetsche handing over his ID badge, driving off in a Mercedes, and then surprising the audience at the end of the spot by pulling out of his garage in a BMW i8 Roadster with the tagline, "Free at last." This stunt racked up 3.5 million YouTube views and.
Mercedes-Benz's CEO, Dieter Zetsche (popularly known as Dr. Z), is retiring from his post today-and Benz archrival BMW has something to say about it. BMW released a video about Zetsche's.
When Dieter Zetsche retired as CEO of Mercedes, BMW didn't just say goodbye.They told a Bold story, releasing a video showing Zetsche leaving his office for. The potential collaboration for an electric city car further highlighted this rapport. However, what truly caught everyone's attention was BMW's clever and sincere advertisement honoring the retiring Mercedes Benz CEO, Dieter Zetsche.
Here's what happened Mercedes-Benz and BMW are longtime rivals. So when Mercedes-Benz CEO Dieter Zetsche retired in 2019, it was a big deal. BMW's farewell video for retiring Mercedes.
Mercedes and BMW's rivalry stretches back decades, but that doesn't stop BMW from giving outgoing Daimler CEO Dieter Zetsche a light. When Dieter Zetsche retired as CEO of Mercedes-Benz, BMW made a playful ad to celebrate the moment. The ad showed a Zetsche lookalike leaving Mercedes, saying goodbye to his team, and being chauffeured home in a Mercedes.
The automotive rivalry between BMW and Daimler stretches back decades, having vied for the affections of affluent car buyers. Yet, both German automakers have proven to be good sports over the years. Case in point: BMW released a tribute to Mercedes Benz's outgoing CEO Dieter Zetsche -in jest, of course.
Trending News: Dieter Zetsche, former Chairman of Daimler AG, received a humorous yet touching farewell from rival BMW. A video featuring a Zetsche lookalike bidding farewell and driving off in a.