The Hotel by
The Row
"Although elevated, it feels as comfortable and familiar as a home."
Cereal Magazine on The Row's London store, 2019
Cereal Magazine on The Row's London store, 2019
Mary-Kate and Ashley Olsen, actresses turned designers, obsess over juxtaposition in performance.
Their clothes, both in store and on the runway, pose next to sculptures. The space is delicately tuned to a murmur, offering a peace that's far from daily toils. They offer an environment to focus on the details. Can you see what they're saying? How it feels?
Their clothes, both in store and on the runway, pose next to sculptures. The space is delicately tuned to a murmur, offering a peace that's far from daily toils. They offer an environment to focus on the details. Can you see what they're saying? How it feels?
There's a focus on bringing character out of the details and images that the contents showcase; they are the guide and the space a mere receptacle for their teaching.
The furniture within, much like the art and the clothes, are treated as sculpture being designer as well.
There's multiple cut outs for nature and sky in their LA flagship. They're like basking in the sun a world away from the buzz just outside.
Neutral
Natural
Detail Rich
Palm Springs parties in the shade of the awesome San Jacinto Mountains. But there's also a stillness here to escape to, something that LA natives Mary-Kate and Ashley Olsen recognized growing up.
Our site, a developed retail lot in downtown, nestles at the bottom of those mountains bordering Agua-Caliente Reservation land that checkers the city.
Our space will not only frame the rich ideals of The Row, but also elevate nature to the same status of fine art. A nature that even includes ourselves and the parts we don't notice in the bustling city.
Our site, a developed retail lot in downtown, nestles at the bottom of those mountains bordering Agua-Caliente Reservation land that checkers the city.
Our space will not only frame the rich ideals of The Row, but also elevate nature to the same status of fine art. A nature that even includes ourselves and the parts we don't notice in the bustling city.
A Hotel concept for fashion brand The Row
But detracting from that, Luis Barragan and his playful use of color can help us translate our site's lust for life within this vision.
Xavier Corbero's House exemplifies a space catered to amplifying its contents, furniture or otherwise.
The spatial play mimics Mies van Der Rohe's overlapping spaces, playing with our notion of what space can be for and feel like.
"Here are the tools you need: an icebreaker of a view...
and gin."
and gin."
The Hotel
Valet
With a striking orange dyed wood wall, the Valet and entrance to our hotel immediately catches the eye as your journey is coming to a place to rest.
Reception
Serving as a true retreat from the hot air, the lobby feels like a cave with granite details and rock gardens while keeping our high brow flare.
Bar
With a mix of local fare and international, the bar aims to obscure the social game but allows for cheeky looks through mesh windows and wire dividers.
Pool
Aiding as both a coolant for the space as well as a feature reflecting the sky's light into our cool walkways, the pool is an oasis in our turbulent lives.
Guest Rooms
Entry
Immediately, one is shown two paths: the intimate living room gently met with trees, and a vast mountain towering in a perfect frame of a window.
Your experience during your stay is your choice to make.
Your experience during your stay is your choice to make.
Living Room
With the addition of a tree poking its head by the window, one can almost feel a sense of communing with it.
As it sways in the wind and puppets the shadows on the wall, the tree is the experience of the room.
As it sways in the wind and puppets the shadows on the wall, the tree is the experience of the room.
Bathroom
Taking advantage of the dazzling California sun, the tile is slightly tinted yellow to bounce a warm glow through the space.
Patio and
Bedroom
Bedroom
No matter what time of day or night, under sun or under thousands of stars, the San Jacinto Mountains will be the highlight of your visit.
Video Overview
Here's a short look showcasing the movement of the space.
"Look deep into nature, and then you will understand everything better."
"As you enter, through a long, almost hidden corridor, you stumble upon a quiet journey
that stuns. 'Am I still in Los Angeles?'"
that stuns. 'Am I still in Los Angeles?'"
Polished
Concrete
Concrete
Board formed
Concrete
Concrete
Granite Slab
Plaster
Clay Bricks
Dyed Wood
Stucco
Oak Paneling
Pattern
Arrangement
Arrangement
White Wire
Mesh
Mesh
Limestone Tiles
Charred Wood
Home
Social
Nature
By slowing down the process and obscuring two or three steps ahead of you, you can take the time to really see what's in front of you.
Entering from either the main street hotel entrance or the residential bar entrance is like entering a garden maze.
It's not enough to get lost--there's windows and gaps to see promises of life--but enough to wonder about the journey.
As you traverse into different uses of space, you will an interplay of a material language and a color language. Quieter spaces follow netural and home, social spaces follow natural and social, and the contemplative pool lounge is detail rich and filled with nature.
It's not enough to get lost--there's windows and gaps to see promises of life--but enough to wonder about the journey.
As you traverse into different uses of space, you will an interplay of a material language and a color language. Quieter spaces follow netural and home, social spaces follow natural and social, and the contemplative pool lounge is detail rich and filled with nature.
The Guest Rooms in contrast are an escape from not just the heat but the social rhythm driving us ever faster
Focused on calming, considered environments tuned to an ease of movement between them, a stay at the hotel will feel as rejuvenating as a spa.
Focused on calming, considered environments tuned to an ease of movement between them, a stay at the hotel will feel as rejuvenating as a spa.
If you'd like to download this page as a PDF presentation, or access other assets as listed, please click the link below:
If you'd like to download this page as a PDF presentation, or access other assets as listed, please click the link below:
Material and Color Booklet (Coming Soon)
Palm Springs offers the perfect venue for The Row to make a leap into luxury hospitality along with the perfect formula already built in to the brand's identity.
I hope you can see how this hotel caters directly to that clientele along with the telling the story that is The Row.
Thank you for your time.
I hope you can see how this hotel caters directly to that clientele along with the telling the story that is The Row.
Thank you for your time.
Material and Color Booklet (Coming Soon)
"The question is not what you look at, but what you see."
Henry David Thoreau
Henry David Thoreau