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AI integration in category management is expected to usher in a new era of efficiency, agility, and strategic decision-making</strong></span><strong style=\"background-color: initial; letter-spacing: 0px; color: rgb(32, 11, 104); font-size: 18px;\">.</strong></div></div><div style=\"text-align: right;\"><span style=\"font-size:18px;\"><span style=\"color:#241bf2;\"><u><a href=\"https://editor.homestead.com/category-management-0126\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1767481745107&quot;,&quot;title&quot;:&quot;Category Management 0126&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1767481745107\"><em><strong>read the 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data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598384821213&quot;,&quot;title&quot;:&quot;In-Store Marketing&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/in-store-marketing\"></a><div style=\"text-align: right;\"><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598384821213&quot;,&quot;title&quot;:&quot;In-Store Marketing&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/in-store-marketing\"><span class=\"theme-text-color-4-2\"><span style=\"font-size:16px;\"><em><strong></strong></em></span></span></a><span style=\"color:#241bf2;\"><span style=\"font-size:16px;\"><em><strong><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1627417962362&quot;,&quot;title&quot;:&quot;Digital Solutions&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/digital-solutions\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1641327304836&quot;,&quot;title&quot;:&quot;Products &amp; Solutions 01-22&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/products-solutions-01-22\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1627417962362&quot;,&quot;title&quot;:&quot;Digital Solutions&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/digital-solutions\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1608056374680&quot;,&quot;title&quot;:&quot;Shopper Insights&quot;}\" data-cke-saved-href=\"#!id1608056374680\" class=\"internal-link\" href=\"https://editor.homestead.com/shopper-insights\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1641327304836&quot;,&quot;title&quot;:&quot;Products &amp; Solutions 01-22&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/products-solutions-01-22\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1608056374680&quot;,&quot;title&quot;:&quot;Shopper Insights&quot;}\" data-cke-saved-href=\"#!id1608056374680\" class=\"internal-link\" href=\"https://editor.homestead.com/shopper-insights\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1635461884883&quot;,&quot;title&quot;:&quot;Pricing&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/pricing\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1608056374680&quot;,&quot;title&quot;:&quot;Shopper Insights&quot;}\" data-cke-saved-href=\"#!id1608056374680\" class=\"internal-link\" href=\"https://editor.homestead.com/shopper-insights\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598303460432&quot;,&quot;title&quot;:&quot;Products &amp; Solutions&quot;}\" data-cke-saved-href=\"#!id1598303460432\" class=\"internal-link\" href=\"https://editor.homestead.com/products-solutions\"></a><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1604003924595&quot;,&quot;title&quot;:&quot;Viewpoints&quot;}\" class=\"internal-link\" href=\"https://editor.homestead.com/viewpoints\"></a></strong><a data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598384821213&quot;,&quot;title&quot;:&quot;In-Store Marketing&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1598384821213\" href=\"https://editor.homestead.com/in-store-marketing\"><strong></strong></a><a href=\"https://editor.homestead.com/products-solutions-0126\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1767482537179&quot;,&quot;title&quot;:&quot;Products &amp; Solutions 0126&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1767482537179\"><strong>read the story&nbsp;</strong></a></em></span></span></div><div style=\"text-align: left;\"></div><div style=\"text-align: left;\"><div></div></div><div style=\"text-align: left;\"></div></u><div style=\"text-align: left;\"></div><div style=\"text-align: left;\"><strong><span style=\"color:#241bf2;\"><u><em><span style=\"font-size:18px;\"></span></em></u></span></strong><strong><span style=\"color:#241bf2;\"><u><em><span style=\"font-size:18px;\"></span></em></u></span></strong><strong><span style=\"color:#241bf2;\"><u><em><span style=\"font-size:18px;\"></span></em></u></span></strong><span style=\"font-size:16px;\"></span><br><span style=\"color:#406ab0;\"><strong><u><span style=\"font-size:18px;\">CPG VIEWPOINTS</span></u><span style=\"font-size:18px;\"><br></span></strong></span><font color=\"#103092\" style=\"background-color: initial; letter-spacing: 0px;\"><span style=\"font-size: 24px;\"><b></b></span></font><div><b style=\"font-size: 24px; background-color: initial; letter-spacing: 0px; color: rgb(16, 48, 146);\">CPG Companies Need to Rethink 'Tail&nbsp;Spend'&nbsp;&nbsp;<br></b><span style=\"font-size:16px;\"><span style=\"color: rgb(16, 48, 146); background-color: initial; letter-spacing: 0px;\"></span></span><span style=\"font-size:16px;\"></span><br></div><div><span style=\"font-size:16px;\"><span style=\"color: rgb(16, 48, 146); background-color: initial; letter-spacing: 0px;\">In CPG and retail, procurement teams concentrate their energy on strategic categories. But thousands of low-value, high-frequency transactions&nbsp;exert far more influence.</span></span><a href=\"https://editor.homestead.com/in-store-marketing\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598384821213&quot;,&quot;title&quot;:&quot;In-Store Marketing&quot;}\" class=\"wz-link internal-link\" style=\"background-color: initial; letter-spacing: 0px; font-size: 16px;\">​</a><br></div></div><div style=\"text-align: right;\"><span style=\"color:#241bf2;\"><u><a href=\"https://editor.homestead.com/viewpoints-0126\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1767482977117&quot;,&quot;title&quot;:&quot;Viewpoints 0126&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1767482977117\"><strong><em><span style=\"font-size:16px;\">read the story</span></em></strong></a></u></span></div><div style=\"text-align: left;\"><span style=\"font-size:16px;\"><span class=\"theme-text-color-4-2\"><a href=\"https://editor.homestead.com/in-store-marketing\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1598384821213&quot;,&quot;title&quot;:&quot;In-Store Marketing&quot;}\" class=\"wz-link internal-link\">​</a></span></span><span style=\"color:#406ab0;\"><span style=\"font-size:18px;\"><strong><u></u></strong></span></span><span style=\"color:#406ab0;\"><span style=\"font-size:18px;\"><strong><u></u></strong></span></span><br><span style=\"color:#406ab0;\"><span style=\"font-size:18px;\"><strong><u></u></strong></span></span><span style=\"color:#406ab0;\"><span style=\"font-size:18px;\"><strong><u>COUPONS</u></strong></span></span><br></div><div style=\"text-align: left;\"><span style=\"font-size:24px;\"><span style=\"color:#103092;\"><strong>Coupons Rev Up for a Promising New Year</strong></span></span><br></div><div style=\"text-align: left;\"><span style=\"color:#103092;\"><br></span></div><div style=\"text-align: left;\"><span style=\"background-color: initial; color: rgb(16, 48, 146); font-size: 16px; letter-spacing: 0px;\">The new year will bring many changes to the industry, especially for coupons. Two options that are available will provide growth in 2026.&nbsp;</span></div><div style=\"text-align: right;\"><span style=\"color:#241bf2;\"><strong><u><a href=\"https://editor.homestead.com/coupons-0126\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1767481556470&quot;,&quot;title&quot;:&quot;Coupons 0126&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1767481556470\"><em><span style=\"font-size:16px;\">read the story</span></em></a></u></strong></span></div><div style=\"text-align: left;\"><span style=\"color:#f01800;\"><span style=\"font-size:18px;\"><strong><u></u></strong></span></span><br></div><div style=\"text-align: left;\"><span style=\"color:#f01800;\"><span style=\"font-size:18px;\"><strong><u></u></strong></span></span><span style=\"color:#406ab0;\"><span style=\"font-size:18px;\"><strong><u>INTERNATIONAL</u></strong></span></span><span style=\"font-size: 18px; background-color: initial; letter-spacing: 0px;\">&nbsp;</span><b style=\"background-color: initial; letter-spacing: 0px; font-size: 24px; color: rgb(16, 48, 146);\"></b><br></div><div style=\"text-align: left;\"><b style=\"background-color: initial; letter-spacing: 0px; font-size: 24px; color: rgb(16, 48, 146);\">Food and Drink Predictions for 2026</b></div><div style=\"text-align: left;\"><div><span style=\"background-color: initial; color: rgb(16, 48, 146); font-size: 16px; letter-spacing: 0px;\"></span><br></div><div><span style=\"background-color: initial; color: rgb(16, 48, 146); font-size: 16px; letter-spacing: 0px;\">Three key predictions highlight opportunities for food and drink brands around the world to strengthen consumers’ resolve to endure adversity in the years ahead.</span><br></div></div><div style=\"text-align: right;\"><span style=\"font-size:16px;\"><span style=\"color:#241bf2;\"><u><a href=\"https://editor.homestead.com/international-1225\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1763571816168&quot;,&quot;title&quot;:&quot;International 1225&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1763571816168\"><strong><em>read the story</em></strong></a></u></span></span><span style=\"font-size:18px;\"></span><span style=\"font-size:18px;\"></span><br></div><div style=\"text-align: left;\"><span style=\"color:#406ab0;\"><u><strong><span style=\"font-size:18px;\"></span></strong></u></span><br></div><div style=\"text-align: left;\"><font color=\"#406ab0\"><span style=\"font-size: 18px;\"><b><u>RETAIL TRENDS</u></b></span></font></div><div style=\"text-align: left;\"><span style=\"font-size:22px;\"><strong style=\"font-size: 24px; color: rgb(16, 48, 146); background-color: initial; letter-spacing: 0px;\">Does Today's Snack Shopper Care Less about&nbsp;Taste?&nbsp;</strong></span><br></div><div style=\"text-align: left;\"><span style=\"font-size:16px;\"><br></span></div><div style=\"text-align: left;\"><span style=\"color: rgb(16, 48, 146); font-size: 16px; background-color: initial; letter-spacing: 0px;\">For years, “taste trumps all” was the golden rule in the sensory world. The best tasting products always won in the lab and in the market. But not anymore.</span></div><div style=\"text-align: right;\"><span style=\"font-size:16px;\"><span style=\"color:#241bf2;\"><u><a href=\"https://editor.homestead.com/retail-trends-0126\" data-attached-link=\"{&quot;type&quot;:&quot;Pages&quot;,&quot;url&quot;:&quot;id1767483734157&quot;,&quot;title&quot;:&quot;Retail Trends 0126&quot;}\" class=\"wz-link internal-link\" data-cke-saved-href=\"#!id1767483734157\"><em><strong>read the story</strong></em></a></u></span></span><span style=\"font-size:18px;\"></span><span style=\"font-size:18px;\"></span><br></div><div style=\"text-align: right;\"><font color=\"#406ab0\"><span style=\"font-size: 18px;\"><b><u></u></b></span></font>​<br></div><div style=\"text-align: left;\"><span style=\"color:#f01800;\"><span style=\"font-size:18px;\"><u><strong></strong></u></span></span><span style=\"color:#f01800;\"><span style=\"font-size:18px;\"><u><strong>CPG WEBINAR</strong></u></span></span></div><div style=\"text-align: left;\"><font color=\"#103092\"><span style=\"font-size: 24px;\"><b>Joint Business Planning: Paradigm for Retail/CPG Collaboration and Optimization</b></span></font><br></div><div style=\"text-align: left;\"><div><div><div><font color=\"#103092\"></font><span style=\"font-size:18px;\"><br></span><span style=\"color:#103092;\"><span style=\"font-size:16px;\">•&nbsp;Strengthening Alignment for Joint Business Planning:&nbsp;How retailers and consumer products manufacturers can work together more effectively to drive shared profitability.</span></span><br></div><div><span style=\"color:#103092;\"><span style=\"font-size:16px;\">&nbsp;<br>•&nbsp;Streamlining Efforts for Greater Impact:&nbsp;Identifying areas where partners are duplicating work and finding opportunities to optimize processes.</span></span><br><br></div><div><span style=\"color:#103092;\"><span style=\"font-size:16px;\">​</span></span><span style=\"background-color: initial; color: rgb(16, 48, 146); font-size: 16px; letter-spacing: 0px;\"></span><span style=\"background-color: initial; color: rgb(16, 48, 146); font-size: 16px; letter-spacing: 0px;\">Click on the screen below to view this session from the Fall virtual LEAD Marketing Conference&nbsp; by Joel Cartwright of Vistex:</span><br></div></div></div></div>","verticalAlignment":"center"},"metaData":{"position":{"left":-647,"top":623},"size":{"width":924,"height":929}}},{"type":"image","id":"id1764548711057","elementProperties":{"tagName":"DIV","behaviours":null,"isLocked":false,"name":"Image 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