PagesStructures['id1788984005896'] = {"structures":[{"type":"page","id":"id1788984005896","elementProperties":{"tagName":"DIV","behaviours":null,"isLocked":false,"name":"Selling Tips","baseName":null,"templateID":null,"templateName":null,"order":0,"customStates":null,"isElementWasEditedInMode":true,"showHoverEffects":true,"skinInformation":{"categoryId":245},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":0,"height":1068,"top":0,"left":0},"lastResizingSize":{"width":0,"height":1068,"top":0,"left":0},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":null,"styleBindingFields":null,"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"binding":null,"verticalAlign":"center","horizontalAlign":"center","horizontalContentAlign":"center","basicUserCanEdit":true,"overflow":false,"isGrowable":{"bottom":false,"right":false},"rowsItems":null,"childrenAnchor":"center","backgroundColor":"#fff","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"horizontal":"center","vertical":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","gridLines":[],"fixedBackground":false,"statesGroups":null},"metaData":{"position":{"left":-550.5,"top":0},"size":{"width":1101,"height":2150}},"childElements":[{"type":"SectionElement","id":"id1788984005897","elementProperties":{"tagName":"SECTION","behaviours":null,"isLocked":false,"name":"Section 3","baseName":null,"templateID":null,"templateName":null,"order":3,"customStates":null,"isElementWasEditedInMode":false,"showHoverEffects":true,"skinInformation":{},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"height":1762,"left":0,"width":1101,"top":0},"lastResizingSize":{"width":1101,"height":1291},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":null,"styleBindingFields":null,"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"binding":null,"innerGlow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"padding":{"top":0,"left":0,"bottom":0,"right":0},"basicUserCanEdit":true,"backgroundColor":"transparent","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"vertical":"center","horizontal":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","verticalLayout":"normal","horizontalLayout":"normal","fillLayout":{"fillVertical":false,"fillHorizontal":false},"margin":{"top":0,"left":0,"bottom":0,"right":0},"overflow":false,"isGrowable":{"bottom":false,"right":false},"rowsItems":null,"childrenAnchor":"center","resizingGripPosiotion":"s","sectionName":"Section A","pageContentType":1,"borderWidth":{"top":0,"left":0,"bottom":0,"right":0},"roundness":{"topLeft":0,"bottomLeft":0,"topRight":0,"bottomRight":0},"borderColor":{"top":"Black","left":"Black","bottom":"Black","right":"Black"},"borderStyle":{"top":"solid","left":"solid","bottom":"solid","right":"solid"}},"metaData":{"position":{"left":-550.5,"top":110},"size":{"width":1101,"height":1762}},"childElements":[{"type":"freeText","id":"id1788984185783","elementProperties":{"tagName":"DIV","behaviours":null,"isLocked":false,"name":"Text 6","baseName":null,"templateID":"templateid1788984185785","templateName":null,"order":43,"customStates":null,"isElementWasEditedInMode":false,"showHoverEffects":true,"skinInformation":{},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":910,"height":1681,"left":-463,"top":56},"lastResizingSize":{"width":910,"height":563},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":null,"styleBindingFields":null,"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"binding":null,"innerGlow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"display":"fixed","cellItem":null,"cellHorizontalAlignment":"none","basicUserCanEdit":true,"backgroundColor":"transparent","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"vertical":"center","horizontal":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","isVisible":true,"verticalLayout":"normal","horizontalLayout":"normal","fillLayout":{"fillHorizontal":false,"fillVertical":false},"margin":{"top":0,"left":0,"bottom":0,"right":0},"borderWidth":{"top":0,"left":0,"bottom":0,"right":0},"roundness":{"topLeft":0,"bottomLeft":0,"topRight":0,"bottomRight":0},"borderColor":{"top":"Black","left":"Black","bottom":"Black","right":"Black"},"borderStyle":{"top":"solid","left":"solid","bottom":"solid","right":"solid"},"padding":{"top":0,"left":0,"bottom":0,"right":0},"rotationAngle":0,"verticalAlign":"center","horizontalAlign":"left","horizontalContentAlign":"center","startSelected":false,"urlAddress":null,"openInNewTab":false,"openInTopWindow":false,"shouldUnderlineChildren":false,"namedTextStyle":null,"fontColor":"rgb(0,0,0)","textShadow":[],"lineHeight":{"pixels":14,"percentages":120,"unit":"percentages"},"letterSpacing":0,"fontSize":14,"font":{"themeFont":"body1"},"contentTextTransform":"none","isBold":false,"isItalic":false,"isUnderline":false,"textStyle":{"bold":false,"underline":false,"italic":false},"textDirection":2,"dataBinding":null,"formattedText":"
Turn Breed Inspection Day Into a Marketing Opportunity

Breeders put considerable time, money and thought into producing quality horses. But when the time comes to market those horses, buyers can only evaluate what you show them.

On a website, social media post, online marketplace or digital auction, your horse is competing for attention with hundreds—sometimes thousands—of others.

Before buyers study the pedigree, breeding or accomplishments of the dam, you have to get them to stop and look.

Good digital marketing starts before you list the horse.

Take Advantage of Breed Inspections

Breed inspections offer Warmblood and Sport Horse breeders an opportunity that is easy to overlook.

You've already done much of the work. Your horse has been groomed and prepared. You're taking it somewhere specifically to be evaluated and presented. And many inspections have professional photographers and videographers on site.

Take advantage of them.

Even if you have no plans to sell the horse today, consider getting professional photographs and video while you have the opportunity. Six months or a year later, when you decide it's time to market that horse, you'll already have quality material available.

Professional photos and videos should be considered an investment in your breeding program.

Build a Library, Not Just One Good Picture

Don't think only about getting a single photograph for an advertisement. Think about creating a collection of digital assets you can use in different ways.

When possible, come away with:


Some will work better on a website. Others may be more effective on Facebook or Instagram. Still others will be useful when you eventually create a sales listing or auction entry.

The objective is to have choices when it's time to market.

Your First Job Is to Stop the Scroll

Digital marketing has changed where buyers see horses, but one basic principle hasn't changed:

Your presentation has to earn the buyer's attention.

A great pedigree can't compensate for a photograph that causes someone to scroll past the horse without ever reading it.

Poor lighting, awkward positioning, distracting backgrounds, an unkempt coat or an unflattering moment can make a good horse look ordinary. Quality photographs do the opposite: they give buyers a reason to stop, look closer and learn more.

Once you've earned that first look, your additional photographs, video, pedigree and description can do their jobs.

Don't Make Buyers Use Their Imagination

A buyer evaluating a horse digitally cannot walk around it, watch it move in person or see it standing in the barn.

Your photos and video have to do some of that work for them.

The more buyers have to imagine what a horse might look like standing correctly, might look like in better light or might look like moving freely, the harder you make their decision.

Show them.

Good photographs establish the horse's type and conformation. Good video adds movement, athleticism and presence. Together, they give buyers more information and more confidence to continue evaluating the horse.

Your Marketing Represents Your Breeding Program

Every horse you offer for sale also says something about the program that produced it.

Any advertisement offering a product of your breeding reflects—positively or negatively—on your breeding program.

Presentation doesn't change the quality of the horse. It changes whether buyers recognize that quality.

When you've invested in pedigrees, stud fees, veterinary care, nutrition, training and years of raising a young horse, the marketing shouldn't be an afterthought.

Plan for the Sale Before You Need to Sell

You don't have to know today whether a particular foal, yearling or young horse will eventually be sold.

You do know that you may need good marketing material someday.

When a professional photographer or videographer is already available at an inspection, show or other event, think beyond that day's photographs.

Think about the listing you may create next year. Think about the buyer seeing your horse for the first time on a phone. Think about what will make that person stop scrolling and take a closer look.

Prepare for marketing before you need to market.

The horse may provide the quality.

Your job is to make sure buyers can see it.
","verticalAlignment":"top"},"metaData":{"position":{"left":-463,"top":166},"size":{"width":910,"height":1681}}},{"type":"freeText","id":"id1788984280726","elementProperties":{"tagName":"H2","behaviours":null,"isLocked":false,"name":"Text 12","baseName":null,"templateID":"templateid1788984280727","templateName":null,"order":44,"customStates":null,"isElementWasEditedInMode":false,"showHoverEffects":true,"skinInformation":{},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":281,"height":34,"left":-463,"top":13},"lastResizingSize":{"width":281,"height":34},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":null,"styleBindingFields":null,"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"binding":null,"innerGlow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"display":"fixed","cellItem":null,"cellHorizontalAlignment":"none","basicUserCanEdit":true,"backgroundColor":"transparent","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"vertical":"center","horizontal":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","isVisible":true,"verticalLayout":"normal","horizontalLayout":"normal","fillLayout":{"fillHorizontal":false,"fillVertical":false},"margin":{"top":0,"left":0,"bottom":0,"right":0},"borderWidth":{"top":0,"left":0,"bottom":0,"right":0},"roundness":{"topLeft":0,"bottomLeft":0,"topRight":0,"bottomRight":0},"borderColor":{"top":"Black","left":"Black","bottom":"Black","right":"Black"},"borderStyle":{"top":"solid","left":"solid","bottom":"solid","right":"solid"},"padding":{"top":0,"left":0,"bottom":0,"right":0},"rotationAngle":0,"verticalAlign":"center","horizontalAlign":"left","horizontalContentAlign":"center","startSelected":false,"urlAddress":null,"openInNewTab":false,"openInTopWindow":false,"shouldUnderlineChildren":false,"namedTextStyle":null,"fontColor":{"mainColor":2,"opacity":1,"brightness":0},"textShadow":[],"lineHeight":{"percentages":120,"unit":"percentages"},"letterSpacing":0,"fontSize":28,"font":{"themeFont":"heading2"},"contentTextTransform":"none","isBold":false,"isItalic":false,"isUnderline":false,"textStyle":{"bold":false,"underline":false,"italic":false},"textDirection":2,"dataBinding":null,"formattedText":"
Get the Picture
","verticalAlignment":"top"},"metaData":{"position":{"left":-463,"top":123},"size":{"width":281,"height":34}}},{"type":"SkinButtonElement","id":"id1788984969064","elementProperties":{"tagName":"DIV","behaviours":null,"isLocked":false,"name":"Button 11","baseName":null,"templateID":"templateid1539037676453","templateName":null,"order":45,"customStates":null,"isElementWasEditedInMode":false,"showHoverEffects":true,"skinInformation":{"skinId":"500916-id1437567855373","categoryId":286},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":398,"height":30,"left":32,"top":47},"lastResizingSize":{"width":398,"height":30,"left":53,"top":477},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":null,"styleBindingFields":null,"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"rgb(255,255,255)"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"binding":null,"innerGlow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"dataInfo":null,"startSelected":false,"urlAddress":{"type":"Asset","url":{"id":4707033,"title":"Get_the_Picture_Master_Website_Article.pdf","description":"","fileName":"f795f4f9158544f782792f56d9b909bc/Get_the_Picture_Master_Website_Article.pdf","fileType":"pdf","assetType":5,"category":23,"ownerID":27121849,"storageServer":6,"albumID":1519704,"deleted":null}},"openInNewTab":false,"openInTopWindow":false,"shouldUnderlineChildren":false,"verticalAlign":"center","horizontalAlign":"center","horizontalContentAlign":"center","overflow":false,"isGrowable":{"bottom":false,"right":false},"rowsItems":null,"skinBinding":{"skinName":"id1788984969065","index":0,"type":"Inline","hierarchy":{"structures":[{"type":"skinHierarchyBox","id":"id1457447437568","elementProperties":{"tagName":"DIV","behaviours":null,"isLocked":false,"name":"Skin Element 3","baseName":null,"templateID":"templateid1457447437571","templateName":null,"order":0,"customStates":null,"isElementWasEditedInMode":false,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":1488365240653,"styleBindingFields":{"backgroundColor":{"type":1,"properties":{"backgroundColor":{"boundToProperty":true,"fields":{}}}},"borderColor0":{"type":1,"properties":{"borderColor":{"boundToProperty":false,"fields":{"left":true,"top":true,"bottom":true,"right":true}}}},"borderWidth0":{"type":1,"properties":{"borderWidth":{"boundToProperty":false,"fields":{"left":true,"top":true,"bottom":true,"right":true}}}},"padding":{"type":1,"properties":{"padding":{"boundToProperty":true,"fields":{}}}},"roundness":{"type":1,"properties":{"roundness":{"boundToProperty":true,"fields":{}}}},"shadow":{"type":1,"properties":{"shadow":{"boundToProperty":true,"fields":{}}}},"glow":{"type":1,"properties":{"glow":{"boundToProperty":true,"fields":{}}}},"innerShadow":{"type":1,"properties":{"innerShadow":{"boundToProperty":true,"fields":{}}}},"innerGlow":{"type":1,"properties":{"innerGlow":{"boundToProperty":true,"fields":{}}}}},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"skinInformation":{},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":160,"height":56,"top":0,"left":0},"lastResizingSize":{"width":160,"height":56,"top":0,"left":0},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"fieldsMap":{},"display":"fixed","cellItem":null,"cellHorizontalAlignment":"none","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"vertical":"center","horizontal":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","overflow":false,"isGrowable":{"bottom":false,"right":false},"rowsItems":null,"startSelected":false,"openInNewTab":false,"openInTopWindow":false,"verticalAlign":"center","horizontalAlign":"center","horizontalContentAlign":"center","isVisible":true,"borderWidth":{"top":1,"left":1,"bottom":1,"right":1},"borderColor":{"top":{"mainColor":1,"variation":0,"opacity":1,"brightness":0},"left":{"mainColor":1,"variation":0,"opacity":1,"brightness":0},"bottom":{"mainColor":1,"variation":0,"opacity":1,"brightness":0},"right":{"mainColor":1,"variation":0,"opacity":1,"brightness":0}},"borderStyle":{"top":"solid","left":"solid","bottom":"solid","right":"solid"},"backgroundColor":{"gradient":{"opacityStops":[{"location":0,"value":1},{"location":100,"value":1}],"colorStops":[{"location":0,"value":{"mainColor":1,"variation":2,"opacity":1,"brightness":-0.05}},{"location":100,"value":{"mainColor":1,"variation":2,"opacity":1,"brightness":0.05}}]},"orientation":"vertical"},"padding":{"top":0,"left":0,"bottom":0,"right":0},"roundness":{"topLeft":0,"topRight":0,"bottomLeft":0,"bottomRight":0},"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"rgba(0,0,0,0.1)"},"innerGlow":{"spread":0,"blur":0,"color":"black"}},"metaData":{"position":{"left":-80,"top":0},"size":{"width":160,"height":56}},"childElements":[{"type":"freeText","id":"id1457447437570","elementProperties":{"tagName":"H3","behaviours":null,"isLocked":false,"name":"Text 1","baseName":null,"templateID":"templateid1457447437571","templateName":null,"order":1,"customStates":null,"isElementWasEditedInMode":false,"attributes":null,"metaProps":null,"metaItemType":null,"metaTitle":null,"styleBindingId":1488365240653,"styleBindingFields":{"formattedText":{"type":2,"properties":{"formattedText":{"boundToProperty":true,"fields":{}}}},"verticalAlignment":{"type":2,"properties":{"verticalAlignment":{"boundToProperty":true,"fields":{}}}},"fontSize1":{"type":1,"properties":{"fontSize":{"boundToProperty":true,"fields":{}}}},"fontColor1":{"type":1,"properties":{"fontColor":{"boundToProperty":true,"fields":{}}}},"font1":{"type":1,"properties":{"font":{"boundToProperty":true,"fields":{}}}}},"shadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"glow":{"spread":0,"blur":0,"color":"black"},"isParallaxBackground":false,"parallaxBackgroundSpeed":0.5,"isParallaxElement":{"isActive":false,"speed":1,"delay":0},"effectsOptions":{"isParallax":false,"oneTimeAnimation":false,"duration":1200,"startDistance":200,"startVisibility":0.8,"distance":300,"measureDistanceType":3,"delay":0,"distanceDelay":0,"runInLoop":false,"flyDirection":2,"direction":"horizontal","movementDistanceHorizontally":200,"movementDistanceVertically":0,"autoStartDistanceSettings":true,"autoDistanceSettings":true},"effects":null,"skinInformation":{},"isSupportsMobile":false,"isVisibleInMode":true,"isFixed":false,"topZIndex":0,"elementOpacity":1,"staticMargin":{"horizontalMargin":0,"verticalMargin":0},"sizeAndPosition":{"width":238,"height":100,"left":-14,"top":21},"lastResizingSize":{"width":158,"height":54},"isVisibleInLastSection":true,"isVisibleInLastDataItem":true,"innerGlow":{"spread":0,"blur":0,"color":"black"},"innerShadow":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"},"display":"fixed","cellItem":null,"cellHorizontalAlignment":"none","backgroundColor":"transparent","imageUrl":"","imageLayout":"stretchedToFill","imagePosition":{"vertical":"center","horizontal":"center"},"origImage":"","imageOpacity":1,"backgroundOverlay":"transparent","isVisible":true,"verticalLayout":"centered","horizontalLayout":"normal","fillLayout":{"fillVertical":true,"fillHorizontal":true},"margin":{"top":0,"left":0,"bottom":0,"right":0},"borderWidth":{"top":0,"left":0,"bottom":0,"right":0},"roundness":{"topLeft":0,"bottomLeft":0,"topRight":0,"bottomRight":0},"borderColor":{"top":"Black","left":"Black","bottom":"Black","right":"Black"},"borderStyle":{"top":"solid","left":"solid","bottom":"solid","right":"solid"},"padding":{"top":0,"left":0,"bottom":0,"right":0},"rotationAngle":0,"verticalAlign":"center","horizontalAlign":"center","horizontalContentAlign":"center","startSelected":false,"openInNewTab":false,"openInTopWindow":false,"namedTextStyle":null,"textShadow":[],"lineHeight":{"percentages":120,"unit":"percentages"},"letterSpacing":0,"contentTextTransform":"none","isBold":false,"isItalic":false,"textStyle":{"bold":false,"italic":false,"underline":false},"textDirection":2,"formattedText":"Heading 3","verticalAlignment":"center","fontSize":15,"fontColor":{"mainColor":2,"variation":4,"opacity":1,"brightness":0},"font":{"themeFont":"body1"}},"metaData":{"position":{"left":-79,"top":1},"size":{"width":158,"height":54}},"isForBackground":true,"isForShadow":true}],"offset":{"left":1494,"top":1027},"isForBackground":true,"hasBackgroundChild":true,"isForShadow":true}],"connections":{"targetConnections":{},"sourceConnections":{}},"customStatesProperties":{"id1457447437568":{"backgroundColor":{"MouseOverState":{"id1457447437568":{"gradient":{"opacityStops":[{"location":2,"value":1},{"location":100,"value":1}],"colorStops":[{"location":0,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":0.09}},{"location":100,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":-0.05}}]},"orientation":"vertical","easing":"linear","useCustomExitAnimation":false,"stateValue":{"gradient":{"opacityStops":[{"value":1,"location":2},{"value":1,"location":100}],"colorStops":[{"location":0,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":0.09}},{"location":100,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":-0.05}}]},"orientation":"vertical"}}},"MouseDownState":{}},"borderColor":{"MouseOverState":{"id1457447437568":{"gradient":{"opacityStops":[{"location":2,"value":1},{"location":100,"value":1}],"colorStops":[{"location":0,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":0.09}},{"location":100,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":-0.05}}]},"orientation":"vertical","easing":"linear","useCustomExitAnimation":false,"stateValue":{"top":{"mainColor":3,"variation":0,"opacity":1,"brightness":-0.2},"left":{"mainColor":3,"variation":0,"opacity":1,"brightness":-0.2},"bottom":{"mainColor":3,"variation":0,"opacity":1,"brightness":-0.2},"right":{"mainColor":3,"variation":0,"opacity":1,"brightness":-0.2}}}},"MouseDownState":{}},"borderWidth":{"MouseOverState":{},"MouseDownState":{}},"padding":{"MouseOverState":{},"MouseDownState":{}},"roundness":{"MouseOverState":{},"MouseDownState":{}},"shadow":{"MouseOverState":{},"MouseDownState":{}},"glow":{"MouseOverState":{},"MouseDownState":{}},"innerShadow":{"MouseOverState":{},"MouseDownState":{}},"innerGlow":{"MouseOverState":{},"MouseDownState":{}}},"id1457447437570":{"fontColor":{"MouseOverState":{"id1457447437568":{"gradient":{"opacityStops":[{"location":2,"value":1},{"location":100,"value":1}],"colorStops":[{"location":0,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":0.09}},{"location":100,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":-0.05}}]},"orientation":"vertical","easing":"linear","useCustomExitAnimation":false,"stateValue":{"mainColor":3,"variation":0,"opacity":1,"brightness":0}}},"MouseDownState":{}},"fontSize":{"MouseDownState":{"id1457447437568":{"transitionInDuration":0,"transitionOutDuration":0,"easing":"linear","useCustomExitAnimation":false,"stateValue":14}},"MouseOverState":{}},"formattedText":{"MouseOverState":{},"MouseDownState":{}},"verticalAlignment":{"MouseOverState":{},"MouseDownState":{}},"font":{"MouseOverState":{},"MouseDownState":{}}}},"pageId":"id1437567713269","version":17.004,"id":"id1457447441465","relativePoint":{"left":1494,"top":1027},"styleVersion":1488365240655,"styleId":1488365240653,"fieldsToData":{"backgroundColor":{"name":"backgroundColor","fieldType":"BackgroundColor","categoryId":"Colors","priority":0,"title":"Background"},"borderColor0":{"name":"borderColor0","fieldType":"SolidColor","categoryId":"Colors","priority":1,"title":"Border"},"borderWidth0":{"name":"borderWidth0","fieldType":"Pixels","categoryId":"Border","priority":2,"title":"Border Width","options":{"fieldVisualizer":"Slider","visualizerOptions":{"min":0,"max":20}}},"padding":{"name":"padding","fieldType":"Padding","categoryId":"Border","priority":3,"title":"Padding"},"roundness":{"name":"roundness","fieldType":"Roundness","categoryId":"Border","priority":4,"title":"Roundness"},"shadow":{"name":"shadow","fieldType":"Shadow","categoryId":"Effects","priority":5,"title":"Shadow"},"glow":{"name":"glow","fieldType":"Glow","categoryId":"Effects","priority":6,"title":"Glow"},"innerShadow":{"name":"innerShadow","fieldType":"InnerShadow","categoryId":"Effects","priority":7,"title":"Inner Shadow"},"innerGlow":{"name":"innerGlow","fieldType":"InnerGlow","categoryId":"Effects","priority":8,"title":"Inner Glow"},"fontSize1":{"name":"fontSize1","fieldType":"Pixels","categoryId":"Text","priority":9,"title":"Text Size","options":{"fieldVisualizer":"NumericTextBox","visualizerOptions":{"min":0}}},"fontColor1":{"name":"fontColor1","fieldType":"SolidColor","categoryId":"Colors","priority":10,"title":"Text"},"font1":{"name":"font1","fieldType":"Font","categoryId":"Text","priority":11,"title":"Font"}},"categoriesData":{"Colors":{"title":"Colors","priority":1,"id":"Colors"},"Border":{"title":"Border","priority":3,"id":"Border"},"Effects":{"title":"Effects","priority":4,"id":"Effects"},"Text":{"title":"Text","priority":2,"id":"Text"}},"fieldsToValues":{"backgroundColor":{"NormalState":{"value":"rgb(102,102,102)"},"MouseOverState":{"value":"rgb(225,113,0)"},"MouseDownState":{}},"borderColor0":{"NormalState":{"value":{"mainColor":1,"variation":0,"opacity":1,"brightness":0}},"MouseOverState":{"value":{"mainColor":0,"variation":4,"opacity":1,"brightness":0}},"MouseDownState":{}},"borderWidth0":{"NormalState":{"value":1},"MouseOverState":{},"MouseDownState":{}},"padding":{"NormalState":{"value":{"top":0,"left":0,"bottom":0,"right":0}},"MouseOverState":{},"MouseDownState":{}},"roundness":{"NormalState":{"value":{"topLeft":10,"topRight":10,"bottomLeft":10,"bottomRight":10}},"MouseOverState":{},"MouseDownState":{}},"shadow":{"NormalState":{"value":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"}},"MouseOverState":{},"MouseDownState":{}},"glow":{"NormalState":{"value":{"spread":0,"blur":0,"color":"black"}},"MouseOverState":{},"MouseDownState":{}},"innerShadow":{"NormalState":{"value":{"top":0,"left":0,"spread":0,"blur":0,"color":"rgba(0,0,0,0.1)"}},"MouseOverState":{},"MouseDownState":{}},"innerGlow":{"NormalState":{"value":{"spread":0,"blur":0,"color":"black"}},"MouseOverState":{},"MouseDownState":{}},"fontSize1":{"NormalState":{"value":15},"MouseDownState":{"value":14},"MouseOverState":{}},"fontColor1":{"NormalState":{"value":{"mainColor":0,"variation":0,"opacity":1,"brightness":0}},"MouseOverState":{"value":{"mainColor":3,"variation":0,"opacity":1,"brightness":0}},"MouseDownState":{}},"font1":{"NormalState":{"value":{"themeFont":"body1"}},"MouseOverState":{},"MouseDownState":{}}},"statesAnimations":{"MouseOverState":{"gradient":{"opacityStops":[{"location":2,"value":1},{"location":100,"value":1}],"colorStops":[{"location":0,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":0.09}},{"location":100,"value":{"mainColor":4,"variation":2,"opacity":1,"brightness":-0.05}}]},"orientation":"vertical","easing":"linear","useCustomExitAnimation":false},"MouseDownState":{"transitionInDuration":0,"transitionOutDuration":0,"easing":"linear","useCustomExitAnimation":false}},"StructureVersion":17.004}},"display":"fixed","cellItem":null,"cellHorizontalAlignment":"none","basicUserCanEdit":true,"verticalLayout":"normal","horizontalLayout":"normal","fillLayout":{"fillVertical":false,"fillHorizontal":false},"margin":{"top":448,"left":-287,"bottom":0,"right":0},"isVisible":true,"buttonAction":{"type":"None"},"iconReference":null,"formattedText":"
Download this as PDF
"},"metaData":{"position":{"left":32,"top":157},"size":{"width":398,"height":30},"isTextButton":true},"childElements":[]}]}],"offset":{"left":231,"top":64}}],"connections":{"targetConnections":{},"sourceConnections":{}},"customStatesProperties":{"id1788984005896":{"order":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":0}}},"isElementWasEditedInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"topZIndex":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":0}}},"elementOpacity":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":1}}},"staticMargin":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"horizontalMargin":0,"verticalMargin":0}}}},"sizeAndPosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":0,"height":1068,"top":0,"left":0}}}},"lastResizingSize":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":362,"height":2645}}}},"isVisibleInLastSection":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInLastDataItem":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"shadow":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"top":0,"left":0,"spread":0,"blur":0,"color":"black"}}}},"glow":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"spread":0,"blur":0,"color":"black"}}}},"verticalAlign":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"center"}}},"horizontalAlign":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"center"}}},"horizontalContentAlign":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"center"}}},"basicUserCanEdit":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"rowsItems":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":null}}},"backgroundColor":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"#fff"}}},"imageUrl":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":""}}},"imageLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"stretchedToFill"}}},"imagePosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"horizontal":"center","vertical":"center"}}}},"origImage":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":""}}},"imageOpacity":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":1}}},"backgroundOverlay":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"transparent"}}},"fixedBackground":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":false}}}},"id1788984005897":{"order":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":3}}},"isElementWasEditedInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"sizeAndPosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"height":1762,"left":0,"width":1101,"top":0}}}},"rowsItems":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"1788985159950":{"id":1788985159950},"1788984969068":{"id":1788984969068},"1788985159952":{"id":1788985159952}}}}}},"id1788984185783":{"order":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":25}}},"isElementWasEditedInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"sizeAndPosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":910,"height":2824,"left":-463,"top":56}}}},"display":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"block"}}},"cellItem":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"id":1788985159953,"width":100,"rowId":1788985159952}}}},"isVisible":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"verticalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"horizontalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"fillLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"fillHorizontal":false,"fillVertical":false}}}},"margin":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"top":0,"left":0,"bottom":0,"right":0}}}}},"id1788984280726":{"order":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":7}}},"isElementWasEditedInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"sizeAndPosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":281,"height":34,"left":-463,"top":13}}}},"display":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"block"}}},"cellItem":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"id":1788985159951,"width":100,"rowId":1788985159950}}}},"isVisible":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"verticalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"horizontalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"fillLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"fillHorizontal":false,"fillVertical":false}}}},"margin":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"top":0,"left":0,"bottom":0,"right":0}}}}},"id1788984969064":{"order":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":13}}},"isElementWasEditedInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"isVisibleInMode":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}},"staticMargin":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"horizontalMargin":0,"verticalMargin":1}}}},"sizeAndPosition":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":298,"height":30,"left":-72,"top":-190}}}},"lastResizingSize":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"width":298,"height":30}}}},"display":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"fixed"}}},"cellItem":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"id":1788984969067,"width":100,"rowId":1788984969068}}}},"verticalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"horizontalLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":"normal"}}},"fillLayout":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"fillHorizontal":false,"fillVertical":false}}}},"margin":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":{"top":0,"left":0,"bottom":0,"right":0}}}},"isVisible":{"MobileResponsiveStateId1234":{"coordinator":{"stateValue":true}}}}},"pageId":"id1788984005896","version":17.004,"id":"id1788985216054","relativePoint":{"left":231,"top":64}}