Company strategically doubles down on the off-priced home and lifestyle segment MIDVALE, Utah, March 07, 2024 (GLOBE NEWSWIRE) - Beyond, Inc. (NYSE: BYON), owner of online retail giants Overstock and Bed Bath Beyond, today announced the acquisition of the intellectual property and other brand assets of Zulily, the flash sale pioneer and ecommerce retailer. This strategic move was designed to.
Beyond Inc., the old Overstock.com reborn after the acquisition of Bed Bath and Beyond's IP assets, just announced it acquired the intellectual property assets of online retailer Zulily for $4.5. Beyond said it plans to get Zulily up and running again by the end of May, bolstering its position in the "off-price market," which focuses on selling discounted items. Bed Bath & Beyond, the.
Beyond Inc. is growing both its customer and brand base. The owner of the Overstock and Bed Bath & Beyond e-tail banners has acquired what was the defunct Zulily brand for $4.5 million.
Beyond, the owner of retail giants Overstock and Bed Bath and Beyond, announced Thursday it has acquired Zulily for $4.5 million. Defunct online retailer Zulily shut down operations in December. Now, its new owner says it plans to relaunch the site later this year.
Almost exactly a year after it purchased then-insolvent flash-sale site Zulily, Bed Bath & Beyond parent company Beyond, Inc. has sold its majority stake in the brand, turning a profit of $500,000 and retaining a 25% share of the company. Beyond purchased Zulily in March 2024 for $4.5 million after.
Beyond Inc. acquires Zulily brand for $4.5M The Overstock and Bed Bath & Beyond parent company purchased the online discount retailer to further position itself in the off. Earlier this month, Beyond Inc.
(formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.
Beyond, Inc., the successor and owner of online retailers Overstock and Bed Bath & Beyond, acquired the intellectual property and other brand assets of Zulily, the now.