Best Bath Towel Wirecutter

We've researched hundreds of towels and tested dozens, and the Frontgate Resort Collection Bath Towel is the softest, warmest, and most durable towel we've found. The towels we tested were laundered on high, crumpled on the floor and hung up to dry. Here are the best bath towels in 2025 that are soft, absorbent and quick.

The best bath towels are Brooklinen's Super-Plush Bath Towels, according to our home writer, who also reviewed waffles, mildewproof, and flat. The best bath towels include absorbent cotton styles, quick dry picks and luxury and budget buys from Pottery Barn, Amazon, Boll and Branch, Frontgate and more. We tested over 120 towels and narrowed them down to the 10 best.

Plus, expert insight on choosing the best bath towels to upgrade your shower experience. Design experts from Brooklinen and Coyuchi share top tips for shopping for bath towels, plus NBC Select staff share their favorite towels to buy in 2025. If you like a lightweight towel that feels great and takes up a minimal amount of space, the Onsen waffle towel may be your new favorite towel.

Our expert demystifies towel shopping. From material to weave to weight, here's an expert. Frontgate released the Resort Cotton Towel in 2008.

When I first came across it in 2017 while researching our guide to the best bath towels.