Toyota submits to social media pressure, reverses crucial policy The Japanese automaker follows the likes of Ford after being targeted by a conservative crusader. Car maker Toyota is the latest company to abandon DEI policies and programmes in the USA. (Getty Images) Car-manufacturers Toyota have announced their refocus of diversity, equity and inclusion (DEI) programmes means they won't sponsor cultural events and parades such as LGBTQ+ Pride in the US.
(Dmytro Henry Aleksandrov, Headline USA) Toyota recently eliminated its DEI policies after facing the pushback from conservatives. Does that mean conservatives in the United States can purge American companies of their wokeness? Conservative activist Robby Starbuck, who started the Toyota boycott, recently wrote on Twitter that the Japanese car company decided not to push far-left []. Toyota follows growing trend of companies halting DEI policies and initiatives Several other companies, like Ford and John Deere, have distanced themselves from woke programs.
The activist drew attention to Toyota's DEI policies and support for LGBTQ+ employees in a social media post last week, encouraging customers to share their concerns with the company. Toyota Motor Corp. announced Thursday that it will no longer be participating in the Human Right Council's Corporate Equity Index as more companies abandon the trend of diversity, equity, and inclusion initiatives.
Toyota has joined the growing list of companies that are abandoning what conservatives call woke policies, saying it will narrow our community activities to align with STEM. Toyota Motor Corp. has joined the list of organisations in the United States that are refocusing their policies on diversity, equity, and inclusion (DEI) following online backlash.
The company last week sent a memo to its 5,000 US employees and 1,500 dealers stating that it will narrow our community activities to align with STEM education and workforce readiness, Bloomberg reported. That quote came from an X post on Thursday by filmmaker and political commentator Robby Starbuck in which he called out automaker Toyota for their woke policies and practices, both in list. The latest company to be the focus of Starbuck's attention is Toyota, which has it US headquarters in Plano, Texas.
He said the firm was one of the most-trusted brands in America but [had] gone totally woke". He listed various initiatives the company has led or been involved in, such as having DEI training for employees, donating to charities that support LGBTQ+ people, and having. Complete List of Woke Companies (Updated 2025) A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke.
