The First 7 BMW Models: Iconic Legacies Shaping Luxury Performance

Few brands evoke the blend of power, precision, and timeless design that BMW delivers—starting with its foundational seven models that laid the groundwork for a legendary legacy in automotive excellence.

From 1928 to the late 1930s, BMW introduced seven pioneering models that set the standard for German engineering. The BMW 3/15 PS marked BMW’s return to automobile production post-WWI, while the BMW 328 (1936) redefined sports car performance with its lightweight chassis and inline-six engine. The BMW 501, a post-war luxury sedan, showcased elegance and refinement. The BMW 502 continued this tradition with advanced engineering. The BMW 507, a sleek post-war roadster, captured automotive romance. The BMW 1500 brought accessible performance in a compact form, and the BMW 2002, launched in 1968, became the soul of BMW’s sports car identity, balancing agility and power in a way that still inspires today.

Each of the first 7 BMW models reflected a commitment to innovation and driver engagement. The 328’s advanced suspension and aerodynamic design set new benchmarks. The 501’s elegant coachwork and refined V8 engine signaled a shift toward luxury. The 1500’s front-engine layout and compact performance made it a pioneer in accessible sports driving. The 2002’s inline-six became a benchmark for balance and responsiveness. These engineering choices not only defined their eras but also shaped BMW’s enduring identity as a driver’s car brand.

The legacy of these seven models continues to influence BMW’s modern lineup. The 2002’s spirit lives on in today’s M3, while the 328’s performance DNA echoes in current GT models. The 507’s design inspiration can be seen in BMW’s coupe aesthetics. This foundational era established BMW’s principle of 'Sheer Driving Pleasure,' a philosophy that remains central to every model launched since. The first 7 BMWs weren’t just cars—they were the roots of a global icon.

From the pioneering 3/15 PS to the sleek 507, the first 7 BMW models represent more than just a product line—they embody innovation, passion, and precision. They laid the foundation for a brand synonymous with excellence. Whether you're a classic car enthusiast or a performance driving aficionado, understanding these icons deepens appreciation for BMW’s enduring legacy. Explore, experience, and celebrate the first seven—where every drive is a tribute to BMW’s timeless engineering.

Discover how the first 7 BMW models shaped a legacy that continues to define luxury performance—explore your favorite or dive into automotive history today.

The BMW 7 Series is a full-size luxury sedan manufactured and marketed by the German automaker BMW since 1977. [1] It is the successor to the BMW E3 "New Six" sedan and is now in its seventh generation. BMW 7 Series (2022 - Present) BMW introduced the seventh generation of its flagship model, the 7 Series, shocking the world with its new design but pleasing everyone with the new technologies offered.

In May 1977, BMW launched its first 7 Series (E23) in the luxury car segment, under the technical direction of our founder Dr. The E23 7 Series is the first 7 Series ever and introduced BMW buyers to features that have grown to become industry standards, like an onboard computer with check control and service reminders. The BMW 7 Series was launched in 1977 as the successor to the BMW E3 sedan.

The E23 featured a range of inline-six and inline-six turbocharged engines, as well as a V12 engine introduced later. It was the first BMW model to offer an onboard computer and anti-lock braking system (ABS). The design of the E23 featured a distinctive shark.

The first 7 Series models were equipped only with six-cylinder engines; this second generation would change that.In 1987, the first German produced twelve-cylinder sedan since the end of the 1930s was introduced as the BMW brands flagship model, the 750iL. At the time it utilized a 5.0l engine that produced 296 horsepower and almost as much torque. Many.

It's the first 7 Series to get a diesel unit - a straight-six of course, followed later by a V8 - while petrols took the shape of six-, eight. The BMW 7 Series has four decades and six generations of luxury sedan heritage behind it. See photos and learn the history, specs, and more of the BMW 7 Series lineage with Automobile.

The 7-Series was the last model to get BMW's new numerical naming conventions and was produced from 1977 until 1986 and the top-of-the-line 745i was powered by a big, beefy 3.2. The step from the first to the second-gen 7-series was huge. The new BMW, the design of which was headed by Claus Luthe (of NSU Ro80 fame), made the Mercedes.