Toyota wants to take on the Ford Maverick and Hyundai Santa Cruz with its own small pickup truck, expected to hit the market sometime in 2027. We expect Toyota's truck to have similar capabilities, with plenty of hooks in its bed and lots of amenities to entice buyers. Toyota has made trucks for decades, and it knows the truck buyer well.
Rumor has it Toyota is planning to expand the Corolla brand to include a compact pickup truck by 2027 to challenge the Ford Maverick and Hyundai Santa Cruz. Mind you, in order to fit into the brand's existing truck lineup, Toyota's smallest pickup is likely to adopt styling cues from its bigger siblings, the Tacoma and the Tundra. We should therefore expect a rugged appearance featuring a big grille, flared fenders, squared-off wheel arches with plastic cladding, and chiseled surfaces.
Toyota is developing a truck to go toe-to-toe with Ford's smallest pickup. The Ford Maverick is a maverick in more ways than one, debuting as one of the few standard hybrid trucks on the market. In a segment dominated by the Ford Maverick, an established truck brand like Toyota could benefit from a new compact pickup.
Explore the Toyota Trucks Lineup to find a pickup truck that fits your lifestyle. The durable and powerful trucks from Toyota come with the performance and comfort features you want. Toyota already has the mid-size and full-size segments covered with the Tacoma and Tundra pickups, but there could be room beneath these trucks for a new smaller, crossover.
Toyota has alluded to a new small unibody pickup truck based on the Corolla to take on the Ford Maverick. It should offer a hybrid and may debut in 2027. Toyota is using the Japan Mobility Show 2023 to demonstrate its newfound commitment to battery.