I produced this campaign for Beyond the Backpack. We worked with Tia Mowry. This is "NJR Beyond the Backpack" by Lindsey Kelly on Vimeo, the home for high quality videos and the people who love them.
STUDIO: And/Or Studio ROLE: Design & Animation TEAM: Kelli Miller, Kendra Eash, Nika Offenbac, Meredith Alloway, Adam Wentworth, Yussef Cole, Whitney Thesis. Beyond The Backpack is an initiative by Nick Jr. to help parents prepare their kids for Kindergarten.
Using playful illustrations, photography, shot footage and. Nick Jr. came to us with a fun assignment for a great cause: creating 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their.
Nick Jr. came to us with a fun assignment for a great cause: creating 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement. Nick Jr.
TV Spot, 'Beyond the Backpack: Healthy Habits' Nick Jr. TV Spot, 'Paw Patrol Picture Pawfect Dress-Up' Shimmer and Shine: Rainbow Waterfall Adventure TV Spot, 'Jr. Gamer: Alyssa' Happy Holidays Resort Game TV Spot, 'Jr.
Gamers: Zoe'. Tia Mowry calls on a team of Nick Jr. characters to help her get her child ready for kindergarten.
It's never too early to start getting ready! Nick Jr. Beyond the Backpack is a kindergarten- readiness initiative featuring Tia Mowry-Hardrict and your child's favorite Nick Jr. characters, that focuses on: Family Engagement, Literacy, STEM, Social & Emotional Skills, and Health & Wellness.
Nick Jr.'s Beyond the Backpack initiative helps parents prepare their kids for kindergarten. At And/Or, we created a design style and tone that was easily implemented across a series of 10 videos we wrote, animated, and shot.