BMW design boss Adrian van Hooydonk and Designworks CEO Julia de Bono explain how BMW is adapting its design process for the Neue Klasse era, from UX to AI. He joined BMW in 1992 as an automotive exterior designer in Munich, Germany. In 2000 he was Head of Automotive Exterior Design at BMW's industrial design centre DesignworksUSA, quickly becoming the president of Designworks in 2001.
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He left Designworks in 2005 to be promoted to head up the Brand Design Studio, under the direction of the BMW Group Design Director Chris Bangle, [3] and in 2009. The BMW Group is forming a new, cross-brand design team starting October 1, 2024 focused on ensuring BMW, MINI and Rolls. Munich.
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The BMW Group is completely reorganising its Design division under the leadership of Adrian van Hooydonk. Like the NEUE KLASSE, which represents the redefinition of the BMW brand with its "electric, digital, circular" philosophy, a new cross. CEO/Studio Director @Designworks, A BMW Group Company Experience: BMW Group Education: Coventry University Location: Santa Monica 500+ connections on LinkedIn.
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View Julia de Bono's. The BMW Group has announced a new design team under Chief Designer Adrian van Hooydonk, with Maximilian Missoni as head of design for upper middle class, luxury class, and Alpina models. Julia de Bono is a strategic and visionary leader, driving creative innovation and industrial excellence within BMW Group and beyond.
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As CEO of Designworks she fosters a culture of bold thinking and transformative design, inspiring teams to push boundaries and deliver impactful solutions. The BMW Group is completely reorganizing its Design division under the leadership of Adrian van Hooydonk. Like the NEUE KLASSE, which represents the redefinition of the BMW brand with its "electric, digital, circular" philosophy, a new cross-brand design team will be launched on October 1, 2024, to meet changing demands for future-oriented vehicle design.
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"Technology and customer. The new Head of Design BMW compact class, Neue Klasse and BMW M, Oliver Heilmer, and CEO of BMW M Franciscus van Meel hosted the world design premiere of the new BMW M2 CS. The smaller BMWs will be styled by the former Mini design chief while the bigger ones will be penned by Polestar's former design chief.
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