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Absolutely, video marketing is one of the most recent tools in your promotional toolbox. There are still doubts. Do you really need to think about using videos in advertising your business? Are you able to produce and implement videos in your marketing?

How does small business video marketing work?

Promotional videos can foster confidence, as well. Some consumers are still cautious about purchasing products or services online because they fear fraud and scams. However, effective marketing videos showcase your products in a conversational style. It gives the impression of an personal approach, which is the reason 57% of buyers report that they felt more confidence when they purchase online.

Videos allow you to increase the time spent by visitors on your website. Thus, longer exposure builds trust and also signals to the search engine that your site contains quality content. Moovly provides staggering numbers that show you are 52 times more likely to show first on Google in the event that you've got videos embedded on your website. Since Google has now taken over YouTube the company has seen a significant increase in how video content affects the ranking of your search engine.

The answer is easy The answer is yes, it's worthwhile. Not just because everyone is doing it, but because video is among the most flexible and profitable digital marketing tools on the market. Here are eight reasons you should be using video marketing today.

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Google says that more than five percent of people view videos when they shop. Furthermore, Wyzowl states that 84 percent of consumers have bought products or services because of commercial videos, in addition to 96% consumers are turning to explanation video to get information about the various offerings and products. Videos are also effective in making conversions happen as 84% of marketers surveyed reporting that they've generated leads using videos in their marketing. It's safest to say that the importance of video to customers will only grow in the years to come. It's a tool that aids customers in making purchasing decision.

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For commercial videos, a small clip that showcases a new product with all the details about it will likely attract more attention than a blog article that explains the details in text. Statistics on marketing videos are a complement to McLuhan's theories and their relevance to the modern day video marketing.

pros of video marketing

The people who browse the internet do not have the chance to visit your business in person, or to test your products prior to buying, so you must provide them with the opportunity to do so with videos. You can:

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It is undoubtedly one of the latest tools for promotion. It is possible that you have doubts. Does it make sense to think about using videos in advertising your business? Do you have the resources to develop and utilize video content for your marketing?

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The first thing to do is. Videos can earn you significant revenue. The addition of a video about your product in your page could increase conversion rates by up to up to 80%. Additionally, the Treepodia staff has taken the time to make sure that the video is effective regardless of the type of category that you use it in.