video marketing landing page
The entire idea behind video marketing is founded on building trust and establishing lasting, healthy relationships with clients. Therefore, it is essential to give users interesting and valuable information. The trust factor is essential to any conversion or sales. Statistics show the majority of buyers believe that high-quality images give buyers with more confidence when purchasing products on the internet. It's also one of the most effective ways to communicate and show your brand's personality.
Videos for promotions can build trust , too. Many consumers remain in doubt about buying goods and services over the internet due to fear of the possibility of fraud or cheating. But effective marketing videos convey your products in a conversational form. That creates a sense of individual approach . That's why 57% of buyers say that videos gave them the confidence to shop on the internet.
Videos let you boost the amount of time visitors spend on your site. Therefore, more exposure builds trust and shows websites that your website has good content. Moovly offers staggering data that show you are 52 times more likely to show up first on Google if you have a video embedded on your site. Since Google now owns YouTube the company has seen significant growth in how much videos affect the ranking of your search engine.
What are you most attracted by? It's Visuals. A majority of the information we receive to our brains via visuals. This has always been an effective method to increase the engagement of customers and increase sales. It is easy to increase the conversion rate of your landing page as high as 80% by including a service or product images there. Many studies indicate seventy-four percent of people who watched an explainer video on a product then bought it. A well-presented video can bring about directly sales or conversions to your brand.
These points should have guided you to understand the power behind video marketing. But, the significance of video marketing is a benefit in determining and executing the correct strategies according to the needs of your brand and specific objectives of your company.
It isn't necessary to pay an entire film crew to create the best video. All you require is a brilliant idea and a device equipped with video recording capabilities. Perhaps some great lighting as well. Cameras on phones have advanced rapidly and some filmmakers are making use of phones to shoot music videos as well as various other projects for professional use. When Lady Gaga can shoot a music video using an iPhone then you also, have the option of using one to convey your message. The content of your video is more important than the method by which it was created. When you are planning how to make your own DIY film:
If you record the video on one shot (or when it's live) you don't need to edit! If your video requires editing, a variety of editing tools for free are available to meet your requirements.
Theorist in communication Marshall McLuhan famously wrote, "The medium is the message." This theory states that the method by which the content is displayed can affect our perception and understanding of that particular content. In simple terms, a romantic note that is sent by text will have a completely different effect as a note that is painted on canvas.
The points mentioned above would have guided you to understand the power behind video marketing. But, the significance of video marketing is a benefit when it comes to deciding and executing the appropriate strategies based on the needs of your brand and specific goals for your business.
