video marketing zalety
Absolutely, video marketing is one of the latest tools for promotion. There are still doubts. Do you really need to think about using videos in marketing your company? Are you able to produce and implement videos in your marketing?
Videos for promotions can build confidence, as well. Some consumers are still in doubt about buying goods or services online because they are afraid of fraud and swindling. But effective marketing videos present your products in a conversational format. This creates an impression of personal approach, which is the reason 57% of customers report that they felt the confidence to shop on the internet.
Videos let you boost the amount of time people spend on your site. Thus, longer exposure builds trust and shows websites that your website has good content. Moovly provides staggering numbers that show you are fifty times more likely to show up first on Google when you have a video embedded on your site. Since Google now owns YouTube it has led to an exponential increase in how video content affects your search engine rank.
According to an Wyzowl study, more than 70% of those surveyed stated that they would like to know more about the products or services they use via video clips. Infographics and articles written in text dropped to 18 percent and 4%, respectively. According to Wyzowl, the amount of videos watched per day has increased to an average 1.5 minutes in 2018, to 2.5 hours by 2021.
how small businesses can use video marketing
According to statistics that show that 80% of customers recall videos they have watched during the last month. Thus, it boosts brand recall and is without doubt one of the greatest advantages. It's mostly about appealing images and sounds. When a person is able to remember your content visually and your brand, they are also likely to remember your brand. This means more sales and leads for your company.
YouTube videos are ranked so high on Google. This means that you're in with an excellent opportunity to expand the number of people who view your videos for your business on YouTube. Additionally, good quality images that are optimised SEO title and description are able to draw the attention of users by appearing on the first pages of search results.
Making videos available on YouTube which target popular search terms is an effective method of getting your company on the first webpage of Google. This is due to the fact that Google incorporates YouTube video on the first page for a variety of keywords.
The whole concept behind video marketing is founded on building trust and establishing lasting, healthy relationships with clients. Therefore, it is essential to provide customers with relevant and useful information. The trust factor is essential to every sales and conversion. Statistics show the majority of consumers believe that high-quality images give customers with greater confidence to buy products on the internet. It's also among the most effective ways to connect with customers and demonstrate your brand's emotion.
Marketers have a variety of choices when it comes to how they can use videos. It's therefore easy to find a solution that's compatible with the goals of your business's marketing. Even though YouTube is the most obvious option to begin with when you're making videos, here are a few alternatives you could consider using:
