Designing custom beer labels can be a daunting task! It requires creative flair and an understanding of what will make customers take notice. (But) it doesn't have to be as challenging as you think with these helpful tips.

First, use contrasting colors! This will draw attention to the label and catch people's eyes in stores or bars. You want colors that stand out, but also match the theme of your brewery. Keeping a consistent color scheme for all your beers is important too!

Second, add visual elements such as logos, illustrations and symbols. These can help tell your story in a unique way that stands out from the competition. They should clearly convey the message of your beer while being visually appealing! Remember to keep them simple so they don't detract from the overall design.

Thirdly, choose a font carefully; one which compliments the visuals on your label and conveys the right tone for your product. Think about how readable it is too - you don't want people squinting at tiny text when trying to find out more about your beer! Lastly, write clear and concise copy that describes what makes this beer special without being overbearing.

In conclusion, designing eye-catching custom beer labels can be done with careful consideration of colors, visuals and fonts along with succinct copywriting. If you keep these tips in mind then you'll create fantastic labels that will attract customers and proudly display on shelves everywhere!