Another way to generate free leads is to focus on increasing the number of leads you catch in your sales funnel. You can do that by focusing on expanding the mouth of the funnel with practices you’re already using. For example, don’t just write blog posts. End your posts with targeted calls-to-action and maybe even a sign-up form for people who want to learn more about your product. Similarly, instead of focusing on incorporating a few key seo terms in your web content, try expanding the number of key phrases you’re targeting. When you create a wider mouth for your sales funnel, you’ll naturally start catching more leads.

Getting traffic to your blog is only one part of the blogging equation. If people visit your website but don’t convert into leads or subscribers , you’re just wasting money and time on creating content. If you are struggling with converting blog traffic into leads, you don’t have the suitable systems in place. I will share seven ways to generate more leads from your blog in this article. If you follow the strategies in this article, you will turn your blog into a well-oiled lead-generation machine that converts blog traffic into leads on autopilot….

Ebooks are the most straightforward and common strategy for b2b marketing and lead generation. It’s likely that your business is creating content already, and if you’re not turning that content into lead-gen currency you’re missing a huge beat. Here’s an example of an ebook i wrote about a month ago that we’re currently using on the wishpond blog to generate leads: while this one i actually wrote from scratch, many of wishpond’s ebooks are created a bit differently. Here’s how you can maximize the roi of your ebooks by working smart (not hard): create and publish 4-7 blog articles focused on the same subject, from introductory to advanced.

Create Tools That Complement Your Content

Next, you need to identify your audience in order to create content. The best way to do that is to take a closer look at your buyer personas. These are semi-fictional profiles of your ideal customers, and they’re excellent tools for content marketing strategies. Image source use these personas as a starting point for creating content that your audience would want to consume (keeping content marketing trends in mind as well). After all, you’re creating a content marketing plan to generate more leads, so you should be creating that content with your ideal customers in mind. Ask yourself some questions based on your personas:.

“align with your sales team,” recommends referral rock’s katrina dalao. ”they talk to leads every day and are the experts on what concerns or questions you should cover in your content. Use their insights to create engaging content that speaks right to your audience. If a lead sees you taking the time to understand and address their exact concerns, they’ll be more likely to move along your sales funnel. ”related: the 17 best lead intelligence tools for marketers and sales reps.

By this point, you've identified topic clusters which you feel would benefit from a new, dedicated piece of lead generating content. Now, it's time to create that piece of content. Understanding what kind of content to create comes from knowledge of your industry, your market, and your buyer personas. In our experience, we discovered hubspot's blog audience responds to actionable, personalized, and customizable content in the form of templates, tools, and kits. However, this is not the case for all organizations – so figure out which content format works best for your audience by auditing the performance of your current library or testing out different formats to see what resonates with your blog readers.

If you’re the owner of an e-commerce website, a great way to generate leads is by offering your blog readers a chance to buy products at a discounted rate. The gap gives away discounts to those that subscribe to their email newsletter, and takes it a step further by offering to send deals via text message so that you “never miss a thing. ” those “things” include deals, styles and more:.

Why should someone read your blogs and not your competitors’ blogs? there are so many blogs out there in every industry. In an oversaturated blogger market, your posts need to differ from those of your competition. Studies tell us 55% of readers spend only 15 seconds reading an article. But if you offer exclusive content, it will give them a reason to spend more time reading, which increases your chances of getting them to convert. Here’s a great example from the conversion xl blog: this post stands out because of the exclusive feel of the headline. Where else can you find 11 experts voicing their opinions and reviewing software tools in one place?.

Photo by emily morter on stocksnap. Io one of the most powerful assets on your keyboard is the question mark. Effective questioning can enhance your readers' ability to connect with your writing. By using questions to engage your audience, they will feel like they're in a real-life conversation, versus being "talked" to. Tips to asking your questions: tip 1: give your readers the chance to have their own input. Tip 2: ask a question at the beginning to get them fired up and ready to engage in your article. Tip 3: ask a question at the end of the post to entice them to leave a comment or ask another question.