In 1997, amazon’s funders filed for the 1-click patent, an innovation that has brought the company billions of dollars. With the help of a quick checkout in one click , the conversion from existing customers is significantly increased. A one-click order implies that the data already available on the site is used to complete the purchase – the payment, the delivery address, and the customer’s contacts. So apple licensed the technology and implemented it in itunes, iphoto, and the apple app store. One-click mobile checkout optimization has significantly increased downloads and purchases. In an article on linkedin, ben fisher cites the statistic that just a 5-unit increase in conversion percentage can improve your bottom line by 25-95%.
Why is Mobile Optimization Important for Website Conversions?
You ever visit a website on your phone that’s clearly not optimized for mobile?
the text’s too small to read without zooming in, and you gotta scroll around the page to read a full sentence. You try to click on a link and—whoops!—you hit the link right next to it. Long story short: it’s not fun. If you haven’t optimized your landing page for mobile yet, chances are a lot of your visitors are having that same frustrating experience. Studies show that up to 68. 1% of global website visits come from mobile platforms.
That stat also means that mobile optimization gives you a great opportunity to boost your conversions.
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To be fair, most established brands do offer a mobile-optimized version of their website in 2022 — and many have ventured into the mobile app arena as well. This article isn’t necessarily for them — it’s for the brand manager of a new start-up who’s struggling to explain to their supervisor why they should invest the tech team’s precious time in mobile optimization. Or the small business that is just starting out and hasn’t quite grasped why a mobile-first approach will be crucial to their success. So, if either of those situations feel familiar, or if you’re facing difficulties for a completely different reason, we hope this article has helped you to better understand not only why a mobile-first approach is important, but how it can affect your brand’s marketing strategy and success.
It may go without saying that slow websites are harmful to search engine optimization, ranking, and user experience, but it’s important to remember! in fact, in most cases, your desktop website speed will differ from your mobile website speed. With google’s pagespeed insights tool , you can get an overview of how long it takes your website pages to load on both desktop and mobile versions. How long did it take your mobile site to load? if it took longer than three seconds, you may see high bounce rates as a result. This is because over 53% of mobile users will abandon a site if it takes more than three seconds to load, and the likelihood of a user leaving the site increases as the load time takes longer.
Did you know that mobile accounts for roughly half of all web traffic globally? according to statista, in the last quarter of 2021, mobile devices (tablets excluded) generated nearly 55% of all website traffic. In other words, mobile definitely matters… and so does mobile page speed. Even if your website is neatly optimized for desktop, if its mobile performance lags, you won’t deliver a first-rate user experience. Why is mobile page speed optimization that important? how to improve mobile site speed and speed up your mobile app? let’s answer these questions (and some more) in the following article.
Why is mobile optimization important?
Google’s amp project is mobile-optimization on steroids! essentially, amp strips down your pages to bare essentials to provide a super-fast loading experience, but also to make content readability a priority. Given how important page speed is, can you muster up the courage to say no to near-instantaneous loading times? okay, all those buzzwords sound great, but how does amp work? amp is a bare-knuckle html page with certain limitations for what kind of content can be displayed. This leads to much faster load times, and overall performance due to limitation for executing scripts and such. Javascript, for example, does not work with amp.
More people now open their email on mobile devices than on desktops and webmail clients. That means if you’re not optimizing your email campaigns for mobile, you’re likely missing engagement opportunities. According to litmus , 43% of all email campaigns are now read on mobile devices, compared to 19. 4% on desktops and 36. 1% on webmail clients. Therefore, mobile-optimized emails should now be the main focus of all email marketers. So, what is mobile email marketing and how can you optimize your emails to be read on mobile devices? in this article, we break down what mobile email marketing is and why this marketing channel is so important.
Two main reasons make mobile optimization for shopify both mandatory and super profitable. For starters, google is mobile-first, meaning that only mobile-friendly shopify stores will have a chance to compete for high search engine rankings. And we all know how important organic traffic is for long-term growth strategies. Second, 76% of shoppers use mobile devices for their ecommerce purchases because it’s faster, but only 12% find it actually convenient. The potential for meeting consumer’s mobile shopping expectations and in that way increasing revenue is unmatched.
‘real friction’ is the second category of friction which influences user behavior and conversions. Users often struggle to fill in numerous fields with their thumb or are unable to click the call to action button because it’s too small or placed at a position that doesn’t complement their natural hand movement, thereby posing a physical barrier to the user who’s trying to access your mobile landing pages. A quick look at headspace’s mobile friendly website gives you a live example of ‘real friction’ on mobile: #1 call to action placement: the ‘buy now’ button on their mobile landing page is placed on the right side of the screen as opposed to the center of the screen.
In fall 2014, visitors to walmart’s mobile site were confronted with a blank screen for 7. 2 seconds before content was loaded. In just under a year, the company reduced page load time to 2. 9 seconds. Walmart. Com shaved more than four seconds from its load time by removing several of the barriers that had been impeding the page from rendering: javascript blocking, slow custom fonts, and unoptimized image files that had to be downloaded. In the end, for every second of improvement, walmart. Com experienced up to a 2% conversion rate increase. 7.
This is a great question, and something every business owner who owns a website should be asking themselves. Really, it depends on a few questions that need to be answered prior to this question: what is the main purpose behind my site? what does my site need to do for visitors? what devices do you expect your visitors to be using? the goal is to give your visitors a user experience that’s smooth, easy, and frictionless when navigating keeping in mind that nearly 60% of all online searches are now done on a mobile phone. Depending on who’s using your site and what platform it is being used, if your website can provide this kind of user experience, then, hopefully, that gives way to more conversions and return traffic, producing a better roi in the long run.
Mobile landing page optimization is all about designing your landing pages for multiple devices to ultimately generate more conversions. Marketers need to create a seamless experience across all devices, and mobile optimized landing pages play a critical role here. To persuade mobile users to act, marketers must satisfy their expectations on smaller screens, slower connections and within strict formatting rules. If you’re ready to start optimizing for mobile, check out our conversion glossary , or browse our growing collection of mobile responsive landing page templates.