Are Hard Seltzers Taxed? The Surprising Facts

Amy Jul 20, 2026

The debate surrounding the taxation of hard seltzers has been a hot topic in the beverage industry and among consumers. As these sparkling, flavored alcoholic beverages gain popularity, questions about their tax classification and implications persist. So, are hard seltzers taxed? The answer involves a dive into the complex world of alcohol taxation in the United States.

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Without Endless Flavors and Variety Packs, Can Hard Seltzer Truly Survive?

Before we delve into the specifics, let's set the stage. The Alcohol and Tobacco Tax and Trade Bureau (TTB) is the federal agency responsible for regulating the alcohol industry. Historically, their regulations differentiate between malt beverages and distilled spirits. The primary distinction lies in the base ingredient: malt beverages are derived from malted grains, while distilled spirits come from various grains, fruits, or other sources and undergo a distinct distillation process.

Mike's Hard Seltzer
Mike's Hard Seltzer

Tax Classification of Hard Seltzers

Hard seltzers, however, present a unique challenge to this classification system. While traditional seltzers are non-alcoholic, hard seltzers contain alcohol, typically derived from fermentation or distilled spirits. This alcoholic content is what triggers the need for taxation, but where does it fit into the existing categories?

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Your Guide to All the Best Hard Seltzers (Yes, Including White Claw)

In response to the rising popularity of hard seltzers, the TTB issued just such guidance in 2019. They established that hard seltzers can be classified as either "malt beverage" or "other sparkling beverage," depending on their composition. The caveat? They must contain less than 0.5% by weight of the alcohol derived from malted grains to qualify as the latter. Otherwise, they fall under the "malt beverage" category.

Malt Beverage Taxation

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If a hard seltzer falls under the "malt beverage" category, it is taxed at the rate of $3.50 per barrel of 31 gallons. This rate applies regardless of the alcohol content, as the focus is on the volume of the beverage.

For hard seltzers, this taxation can have significant implications. Despite not containing malt (and thus often having lower alcohol content than traditional beers), they are still typically taxed at the same rate as beers. This can lead to higher prices for consumers and create an uneven playing field for producers compared to non-seltzer malt beverages.

Other Sparkling Beverage Taxation

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Is This the Summer of Spiked Seltzer?

Hard seltzers classified as "other sparkling beverages" face a different taxation structure. The TTB taxes these beverages at a rate of $2.70 per barrel of 31 gallons, plus an additional $1.07 per proof gallon. This structure takes into account both the volume and the alcohol content of the beverage.

For hard seltzer producers, this can potentially lead to lower taxes if their products have lower alcohol content. However, the tax can increase significantly for products with higher alcohol levels, creating a potential disincentive for producers to increase their alcohol content.

State-level Taxation

Very Hard Seltzer
Very Hard Seltzer

Federal taxation is just one piece of the puzzle. State and local taxes also play a significant role in the pricing and availability of hard seltzers. Sales taxes, excise taxes, and other levies can vary widely from state to state and significantly impact consumer prices.

For instance, some states tax hard seltzers as beer, while others tax them as liquor or use a different classification altogether. These varying tax structures can have significant implications for both producers and consumers, potentially influencing where these products are sold and at what prices.

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Excise Taxes

Excise taxes on hard seltzers are typically based on the beverage's alcohol content, with higher alcohol content leading to higher taxes. Some states also impose flat excise taxes on all alcoholic beverages, regardless of their alcohol content.

These taxes can significantly impact the price of hard seltzers, with some consumers seeing higher prices in states with higher excise taxes. Conversely, consumers in states with lower excise taxes may see lower prices, all else being equal.

Sales Taxes

Sales taxes are levied at the point of purchase and are typically a percentage of the purchase price. The rate of sales tax varies by state and local jurisdiction, with some places not taxing alcoholic beverages at all.

Because sales taxes are based on the retail price, they can increase the overall price of hard seltzers. This can be particularly notable in states with higher sales tax rates or in local jurisdictions where sales taxes are exceptionally high.

As we've explored, the taxation of hard seltzers is a complex issue, involving both federal and state-level taxes. The classification of these beverages under existing tax structures can have significant implications for both producers and consumers. As hard seltzers continue to grow in popularity, it's likely that we'll see continued debates about how these beverages should be taxed. As consumers, we can stay informed about these tax structures and their potential impacts on the beverages we enjoy.