Decoding the Best Badminton Rackets for Melbourne's Weather

Decoding the Best Badminton Rackets for Melbourne's Weather

Comprehensive Evaluation of Top Performance Rackets for Affordable Players


In the busy sporting activities landscape of Melbourne, badminton stands as a beacon for competitive spirit and sports excellence. Why Melbourne's Pro Players Swear by These Badminton Rackets . As the year 2025 unravels, players from across the city and past watch for tools that can elevate their game, seeking that extra side that divides the good from the excellent. This detailed evaluation is tailored for those gamers, supplying an in-depth evaluation of the top efficiency rackets that have taken the Melbourne badminton scene by tornado.


The pursuit for the ideal racket is an intensely individual trip, as each gamers style, toughness, and strategy are one-of-a-kind. Nevertheless, in the middle of the myriad of choices, certain rackets have actually emerged as the preferred weapons for those aiming to dominate on the court. Leading the pack is the current iteration of the legendary HyperStrike collection, which boasts a revolutionary carbon-fiber frame for exceptional agility and strength. Its agility is matched just by its precision, enabling skilled gamers to deliver sharp hits and delicate declines with equivalent simplicity.


Not to be outshined, the AeroSwift 360 variety has gone far for itself with its innovative aerodynamic layout, which slices through the air with minimal resistance. This allows for quick swings and quick reflexes, a function that hostile gamers find irresistible. Its well balanced weight distribution ensures that whether youre defending or striking, the noise feels like an all-natural extension of your arm.


One more standout is the Precision Pro X2, a favored among technological gamers that value control above all else. With its distinct hexagonal framework and tightened up string pattern, it provides remarkable responses and control, enabling skilled gamers to position the shuttle bus exactly where they plan, time and again. Its resilience is likewise notable, making it a reasonable selection for those that play often and at a high level.


For the power players, the TitanForce Blast has actually become identified with raw stamina. Its enhanced frame and unique power-boosting grommets intensify every hit, sending out the shuttle bus flying at breakneck rates. While it requires a strong arm to possess efficiently, in the right-hand men, its an instrument of large supremacy.


Ultimately, no review would certainly be full without stating the functional All-Court Master series. A true all-rounder, this noise provides an ideal equilibrium of power, rate, and control, making it ideal for players who pride themselves on being versatile. Whether its a high-tension suit or a friendly rally, the All-Court Master executes consistently, gaining its location guaranteed of several affordable gamers.


Selecting the

Budget-Friendly Badminton Rackets: Best Choices for Laid-back Gamers in Melbourne


As the sun dips listed below the horizon in Melbourne, the citys sports lovers transform their attention to interior activities, with badminton being a perennial fave. This non-contact sport has seen a surge in popularity, many thanks partially to its access and the relatively cost effective equipment needed to play. For casual players in Melbourne who are seeking economical choices without giving up top quality, the 2025 version of badminton rackets provides an interesting array of selections.


Comprehending that not every informal player is seeking to make a huge financial investment, manufacturers have actually ingeniously crafted rackets that strike an excellent balance between expense and efficiency. Brands like Yonex, Victor, and Carlton have long been at the forefront of innovation, and their 2025 offerings do not let down.


Yonex, with its credibility for top quality, has actually introduced a model that has ended up being the talk of the town among Melbournes badminton circles. The Yonex Astrox Smash is made for the casual player that needs a light racket for quick activities. Made from resilient aluminum, it offers an outstanding hold and an aerodynamic frame that helps gamers carry out those satisfying smashes and specific decreases without breaking the financial institution.


Victor, an additional heavyweight in the badminton world, has actually released the Victor Arrowhead Power 5000. This noise is excellent for players that are looking to improve their video game without making a substantial financial investment. The graphite shaft offers the adaptability needed for an effective play, while the isometric head form increases the wonderful area, making it a forgiving choice for those still honing their abilities.


Carlton has actually also tossed its hat into the ring with the Carlton Powerblade 9100. This racket is tailored for informal players who value rate and control. Its light-weight nature allows for fast defensive plays, and the medium flex shaft makes certain that gamers can still generate sufficient power for offensive shots.


For those that wish to discover past the major brand names, the Melbourne badminton scene has seen an increase of brand-new participants providing affordable rackets at also reduced rate factors. The Maxbolt Pegasus, for instance, has actually gained a loyal complying with for its extraordinary worth. It boasts a tough construction with a balanced weight circulation, making it a solid selection for leisure gamers.


While these rackets are all thought about economical, they are more than just devices for play; they are a testament to the reality that top quality and cost can exist together. In Melbourne, the schedule of such rackets implies that the sport is extra inclusive, allowing gamers from all walks

Advanced Modern Technology and Advancement in the current 2025 Racket Layouts


In the bustling city of Melbourne, where sporting activities and innovation converge with a vivid culture of competitors and recreational play, the current 2025 badminton racket designs have actually taken the marketplace by storm. These cutting-edge technologies symbolize the spirit of advanced technology, effortlessly mixing it with the skill required for the video game of badminton.


The 2025 versions of Melbournes best badminton rackets are wonders of engineering, crafted with precision to boost the video game to extraordinary degrees. The producers have listened to the comments of novices and experts alike, leading to a new age of rackets that accommodate the nuances of every players style.


Technology in materials has been a substantial innovation, with the introduction of graphene-infused carbon fibers that have actually reinvented the strength-to-weight proportion. These rackets are lighter, yet more durable than ever before, permitting swift, powerful play without the risk of tiredness over extended matches or practice.


The rules of aerodynamics has actually also taken center stage in the design process. The noise frameworks include a sleek, wind-cheating profile that punctures the air with minimal resistance, enabling gamers to execute rapid swings and sharp hits effortlessly. The grommets and strings are currently designed to operate in harmony, decreasing air turbulence and enhancing the sweet place for that excellent hit.


Smart technology combination is maybe one of the most amazing aspect of the 2025 noise styles. Sensors installed in the manage track every subtlety of the game, from the speed of the swing to the angle of influence. This data synchronizes in real-time with smart devices and smartwatches, supplying players with instant comments on their efficiency. Coaches and players can analyze this data to modify strategies and strategies, pressing the limits of whats possible on the court.


The interest to information reaches comfort and personalization. Ergonomic grips that mold and mildew to the players hand, flexible weight systems, and compatible elements allow for an extremely individualized experience. Whether youre a defensive gamer seeking more control or an aggressive gamer seeking explosive power, the 2025 rackets are developed to adapt to your progressing game.


In Melbourne, where the badminton area thrives, these rackets are not just devices however extensions of the gamers themselves. The 2025 designs show a deep understanding of the sports needs, incorporating modern technology and technology to open new levels of performance and enjoyment.


As gamers grip these rackets, they are not simply holding a piece of equipment; they are wielding the future of

Melbournes Local Badminton Clubs and Stores: Where to Find Your Perfect Racket


As the year 2025 dawns upon us, Melbournes badminton scene is more dynamic than ever before. With a growing number of fanatics flocking to the sport, the need for high quality equipment has surged, specifically for the best badminton noise. Whether you are a beginner checking out a newly found interest or a skilled gamer looking for to upgrade your equipment, Melbourne's local badminton clubs and shops offer a plethora of choices to match your needs.


Embarking on the pursuit for the optimal racket in Melbourne is an experience by itself. The city is populated with specialist badminton shops that deal with all levels of play. These stores are treasure for badminton aficionados, supplying the most up to date and biggest in noise innovation, with experienced staff prepared to assist you in locating a noise that enhances your having fun design.


Dynamic Sports, located in the heart of the city, is a must-visit destination for those looking for high-quality rackets. With a considerable choice that ranges from light-weight models for quick play to much heavier rackets for powerful knockouts, Dynamic Sports makes certain that every gamer goes out with a racket that feels like an extension of their arm.


Venturing into the suburbs, youll locate The Shuttle bus Residence, a family-run store in the busy badminton center of Eastern Melbourne. Here, the personal touch appears as the proprietors share their interest for the sport, supplying individualized installations and the opportunity to check rackets in their on-site courts. This hands-on method makes certain that you make an educated choice based on real play experience.


For those that prefer the convenience of shopping while playing, Melbournes local badminton clubs are the best place to combine both tasks. Clubs such as the Melbourne Smashers and the Victoria Badminton Centre are not just wonderful for honing your abilities with fellow fanatics however likewise often have pro shops on the premises. These stores stock the most recent rackets from top brand names and use the very useful suggestions of experienced gamers that comprehend the nuances of the game.


Additionally, Melbournes badminton area is known for its vivid on-line forums and markets. Here, you can locate peer evaluations, second-hand bargains, and suggestions from regional gamers that take pride in sharing their experiences and understanding. This public spirit is a testament to Melbournes enjoy for badminton, and its an exceptional source for any individual aiming to acquire a racket that has been tried and tested in neighborhood conditions.


In 2025, Melbourne remains to be a sanctuary for badminton players, with

R. P. Keigwin (right) with AEJ Collins the college's rackets team at Clifton College c. 1902

Rackets or racquets is an indoor racket sport played in the United Kingdom, United States, and Canada. It is infrequently called "hard rackets" to distinguish it from the related sport of squash (also called "squash rackets").

History

[edit]
Boys hitting up outside the Harrow Old School, c. 1795
A Toff playing with the rabble in prison
Rackets being played at a prison—where the game developed

Historians generally assert that rackets began as an 18th-century pastime in London's King's Bench and Fleet debtors' prisons. The prisoners modified the game of fives (in the process creating Bat Fives) by using tennis rackets to speed up the action. They played against the prison wall, sometimes at a corner to add a sidewall to the game. Rackets then became popular outside the prison, played in alleys behind pubs. It spread to schools, first using school walls, and later with proper four-wall courts being specially constructed for the game. The lithograph at right dating from 1795 shows schoolboys 'hitting up' outside the Harrow School 'Old School' buildings.[1]

Eglinton Castle in Scotland, now largely demolished, had a "Racket Hall" which is first shown on the 1860 OS map, but estate records show that it was built shortly after 1839, the first recorded match being in 1846. The floor is of large granite slabs, now hidden by the wooden floor. It is the very first covered racket court and is now the oldest surviving court in the world, as well as being the oldest indoor sports building in Scotland. It has been restored as a racket hall, but used as an exhibition area.[2][citation needed] Some private clubs also built courts. Along with real tennis and badminton, rackets was used as an inspiration for the game of lawn tennis, which Walter Clopton Wingfield claimed he invented in 1873, but this was not so, as others had been playing lawn tennis since as early as 1859, including J.B. Perera and Harry Gem. Wingfield did obtain a patent on his proposed peculiarly-shaped "hourglass" lawn tennis court in 1874, but it lasted in use no more than a year before it was shelved by the Marylebone Cricket Club's 1875 official rules mandating the rectangular court in use both before and after Wingfield's hourglass court. A vacant rackets court built into the University of Chicago's Stagg Field served as the location of the first artificial nuclear chain reaction on December 2, 1942. The Stagg Field court is often mistakenly identified as having been a "squash rackets" court.[citation needed] Rackets was part of the 1908 Summer Olympics program and was played at the Prince's Club in London;[citation needed] the winner was Evan Noel.

After the second world war rackets saw a drop in popularity resulting in the closure of some courts and others suffering from a lack of maintenance. Dick Bridgeman, an advocate for the sport (and later a British Doubles Champion) established what was then the Dick Bridgeman Tennis and Rackets Foundation. The foundation sought donations to support young professionals thereby ensuring the future of the game. Now known as simply The Tennis and Racquets Foundation, it continues to raise money for young professionals raising the profile of rackets worldwide.[3]

The Book of Racquets was published by J. R. Atkins in 1872. It was reprinted to commemorate the 1981 World Rackets Challenge Match between W. J. C. Surtees and J. A. N. Prenn as a limited edition of 250 copies.[4]

Manner of play

[edit]
The Rackets Hall built by the 13th Earl of Eglinton.
Interior of the Eglinton Castle Rackets Hall in 1842.
A racket court layout

Rackets is played in a 30-by-60-foot (9.1 by 18.3 m) enclosed court, with a ceiling at least 30 feet (9.1 m) high. Modern rackets are 70 cm long, with a maximum strung area of 500 square centimetres (approximately 75 square inches) and a mass between 90 and 200 grams (4–7 ounces). Singles and doubles are played on the same court. The walls and floor of the court are made of smooth stone or concrete and are generally dark in colour to contrast with the white ball. A player uses a 30.5-inch (77 cm) wooden racket, known as a bat, to hit a 1½-inch (38 mm) hard white ball weighing 1 ounce (28 g). As of September 2018, two companies produce rackets racquets, Grays of Cambridge (UK) and Gold Leaf Athletics (US).[5]

A good stroke must touch the front wall above a 26.5 inches (67 cm) high wooden (often cloth-covered) board (also known as the 'telltale') before touching the floor. The ball may touch the side walls before reaching the front wall. The player returning a good stroke may play the ball on the volley, or after one bounce on the floor. The play is fast, and potentially dangerous. Lets (replayed points) are common, as the striker should not play the ball if doing so risks hitting another player with it. Matches preferably are observed by a "marker", who has the duty to call "Play" after each good stroke to denote that the ball is "up". Games are to 15 points, unless the game is tied at 13–all or 14–all, in which case the game can be "set" to 16 or 18 (in the case of 13–all) or to 15 or 17 (in the case of 14–all) at the option of the player first reaching 13 or 14. Only the server (hand-in) can score—the receiver (hand-out) who wins a rally becomes the server. Return of service can be extremely difficult, and, in North America, only one serve is allowed. Matches are typically best of five games.[citation needed]

The main shots played are the volley, forehand and the backhand all similar to the way one plays these in squash; because the game of squash rackets (now known as "squash") began in the 19th century as an offshoot of rackets, the sports were similar in manner of play and rules. However, the rules and scoring in squash have evolved in the last hundred years or so. Rackets has changed little; the main difference today is that players are now allowed brief rest periods between games. In the past, leaving the court could mean forfeiting the match, so players kept spare rackets, shirts, and shoes in the gutter below the telltale on the front wall. The governing bodies are the Tennis and Rackets Association (UK) and the North American Racquets Association.[citation needed]

Court locations

[edit]

List of courts in the United Kingdom

United Kingdom

[edit]

As of March 2021, there are 28 courts across fourteen major public schools, two armed forces locations, and three private clubs in the United Kingdom.

Schools

[edit]
Two court venues
[edit]
One court venues
[edit]

Armed Forces

[edit]

Both are one-court venues for use by members of the UK Armed Forces.

Clubs

[edit]

The number of courts at each club appear in parentheses.

North America

[edit]

List of courts overseas (all are North American)

As of August 2021, there are eight active courts in seven private clubs in North America:

Two court venues

[edit]

One court venues

[edit]

Tournaments

[edit]
The entrance and viewing balcony at the Eglinton Racket Court.
The old court at Eglinton Castle.

The Rackets World Championships for singles (and doubles) is decided in a challenge format. If the governing bodies accept the challenger's qualifications, he plays the reigning champion in a best of 14 games format (best of seven games on each side of the Atlantic). If each player wins seven games, the total point score is used as a tie breaker. The current singles champion is Tom Billings who defeated Alex Duncliffe-Vines in 2019. There will be another Challenge in November 2022 between Billings and the current World number 1 Ben Cawston.


The current Doubles world champions are Tom Billings and Richard Owen who defeated James Stout and Jonathan Larken in 2021, 5-1 at Queen’s and New York. In 2016 James Stout & Jonathan Larken, beat World Title holders, Alex Titchener-Barrett and Christian Portz in a two-legged challenge in November 2016. The first leg was played in London's Queen's Club, and was won by the challengers 4 games to 1. The second occurred in The New York Racquet's and Tennis Club, and was also won by the challengers 2 games to 1, reaching a two match aggregate of six games.

There are various tournaments that are hosted in North America and the UK.

These are:

In North America
  • The Canadian Amateur Championships
  • The US Amateur Championships
  • The US Open
  • The Western Open
  • The Tuxedo Gold Rackets
  • The North American Invitational Singles
In the UK
  • The British Amateur Singles
  • The British Amateur Doubles
  • The British Open Singles
  • The British Open Doubles (Separate tournament from Singles, played at a different time of year)
  • The Invitational Singles
  • The Manchester Gold Racket
  • The National Schools Championship - Contested by players still at school in two tournaments, across 3 age groups, Singles and Doubles, both held at Queen's Club.
  • The National Schools Girls Championship - Contested by players still at school in two tournaments, across 2 age groups, Singles and Doubles, both held at Queen's Club.

World champions

[edit]

Organised on a challenge basis, the first champion in 1820 was Robert Mackay of England. All championships were closed court, except for an open court series, in 1860.[6]

  • 1820–1824 England Robert Mackay
  • 1825–1834 England Thomas Pittman
  • 1834–1838 England John Pittman
  • 1838–1840 England John Lamb
  • 1846–1860 England John Charles Mitchell
  • 1860–1862 England Francis Erwood
  • 1862–1863 England William Hart-Dyke
  • 1863–1866 England Henry John Gray
  • 1866–1875 England William Gray
  • 1876–1878 England Henry B Fairs
  • 1878–1887 England Joseph Gray
  • 1887–1902 England Peter Latham
  • 1903–1911 British Raj Jamsetji Merwanji
  • 1911–1913 England Charles Williams
  • 1913–1929 United States Jock Soutar
  • 1929–1935 England Charles Williams
  • 1937–1947 England David S Milford
  • 1947–1954 England James Dear
  • 1954–1972 England Geoffrey Atkins
  • 1972–1973 United States William Surtees
  • 1973–1975 England Howard Angus MBE
  • 1975–1981 United States William Surtees
  • 1981–1984 England John Prenn
  • 1984–1986 England William Boone
  • 1986–1988 England John Prenn
  • 1988–1999 England James Male
  • 1999–2001 England Neil Smith
  • 2001–2005 England James Male (retired)
  • 2005–2008 England Harry Foster
  • 2008–2019 Bermuda James Stout (retired)
  • 2019–2023 England Tom Billings
  • 2023-present England Ben Cawston

 

References

[edit]
  1. ^ Museum number 1871,0114.92, British Museum, accessed October 2022
  2. ^ Eglinton Archives, Eglinton Country Park.[full citation needed]
  3. ^ "DBTRAF Charitable Support - Tennis & Rackets Association". tennisandrackets.com. Retrieved 7 April 2017.
  4. ^ Atkins, J. R. (1872). The Book of Racquets. A Practical Guide to the Game and its History and to the different Courts in which it is played. London: Frederick Warne & Co.
  5. ^ "Lysaker Squash". archive.org. 6 July 2011. Archived from the original on 6 July 2011. Retrieved 7 April 2017.cite web: CS1 maint: bot: original URL status unknown (link)
  6. ^ "WORLD SINGLES CHAMPIONSHIP" (PDF). Tennis & Racquets Association. Archived from the original (PDF) on 20 October 2017.

Further reading

[edit]
[edit]

 

Li-Ning Company Limited
Native name
李宁有限公司
Company type Public
SEHK2331
Industry Sportswear and sports equipment[1]
Founded 1989; 36 years ago (1989)
Headquarters
Area served
Worldwide
Key people
 
Products Athletic shoes, apparel, sports equipment, accessories
Revenue Decrease US$1.1 billion (FY 2012)[2]
Decrease US$318.8 million (FY 2012)[2]
Website lining.com
Transcriptions
Standard Mandarin
Hanyu Pinyin Lǐníng Yǒuxiàn Gōngsī
Li-Ning Co., Ltd.
 
Simplified Chinese 李宁有限公司
Traditional Chinese 李寧有限公司
 
 

Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning. The company endorses a number of international athletes and teams worldwide in pursuit of the North American market(s).

History

[edit]

The company was founded in 1989 by Li Ning, a former Chinese Olympic gymnast. As of 2015, Li Ning remained the chairman of the company's board of directors.[3] In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years.[4] In 2006, Li-Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores.[5] The company directly owns some of the retail stores while others are franchised.

In January 2010, Li-Ning opened its U.S. headquarters and flagship store in Portland, Oregon. In 2010, as part of the 'Revitalization' of the brand, Li-Ning released a new logo and the new slogan "让改变发生" "Ràng Gǎibiàn Fāshēng" in Chinese, translated to "Let the Change Occur" in English. In January 2011, Li-Ning entered into a partnership with Chicago-based Acquity Group[6] to expand its U.S. distribution and brand awareness.

In April 2012, Li-Ning was awarded the highest distinction of "Outstanding Contribution to Quality Standardization Award" in knitwear division at the Third National Textile Standardization Technical Committee's inaugural meeting held in Zhuhai, Guangdong. In September 2012, Li-Ning signed into a partnership with NBA player Dwyane Wade.

In 2013, The Group recorded revenue of RMB2,906 million, which represented a decrease of 24.6% year-on-year, due to near-term focus on sell-in reductions, inventory clearance, and reducing the number of stores.[7] The Group projected a net loss of up to 820 million yuan (US$13.19 million) for 2014, the third straight year where it was unprofitable.[8][9]

In 2019, Li-Ning reported revenues increased by 32 percent and reached 13.87 billion yuan against 10.51 billion yuan a year ago. Net profit attributable to equity holders increased to ¥1.5 billion from ¥715.3 million which vaulted 110 percent.[10]

In 2020, Li-Ning saw its revenue increase 4.2 percent year-on-year to 14.46 billion yuan ($2.22 billion), the net profit increased on a comparative basis by 34.2 percent to 1.7 billion yuan ($261 million).[11]

On 7 March 2022, the world largest sovereign wealth fund, the Government Pension Fund of Norway excluded and divested from Li-Ning. The reason for this exclusion was an "unacceptable risk that the company contributes to serious human rights violations".[12][13] That same month, the US Customs & Border Protection began detaining Li-Ning products from entering American soil due to the company using North Korean labor in its supply chain, causing them to withdraw from the US market.[14]

Marketing

[edit]

The company has used sponsorship deals, particularly with athletes and sports teams, both in China and abroad, to raise its profile.[15]

In 2006, the company entered strategic collaborations with the National Basketball Association, the Association of Tennis Professionals, the Chinese University Basketball Association, and the Chinese Football Association. It also signed sponsorship deals with the Chinese national teams and the Sudan track and field team. The company would also provide apparel for the Argentina national basketball team at international events including the 2008 Summer Olympics and 2012 Summer Olympics. A similar deal was made with the Swedish Olympic Committee.[5]

Indian Olympic Association had signed a sponsorship deal with Li Ning for the Rio 2016 Summer Olympics.[16]

In celebration of its 30th anniversary, the brand held a fashion show on January 18, 2020, during Paris menswear fashion week. The show also showcased a 10-piece capsule collection in collaboration with Jackie Chan and a sneaker done up with Dwyane Wade.[17]

2008 Beijing Olympics

[edit]
Li Ning in Bingo Space

Li-Ning sought sponsorship opportunities related to the 2008 Summer Olympics held in Beijing, China. The company arranged to outfit every presenter for broadcaster CCTV-5, the sports channel of the Chinese Central Television.[18] Li-Ning also sponsored the Chinese national teams of Gymnastics, Table Tennis, Archery and Diving. It also sponsored the Spanish basketball team, as well as the Argentine and Swedish Olympics teams.

In a now famous case of ambush marketing (a subset of guerilla marketing), when entire countries were tuned to the 2008 Summer Olympics opening ceremony, millions saw Li Ning light the torch.[19] Though the Li-Ning company was not an official sponsor of the games, it had still associated itself with the games through its role as an equipment supplier for several Chinese Olympic teams, and through Li's status as a Chinese sports and business icon. Consequently, the ceremony generated tremendous exposure for Li's eponymous company to the chagrin of official sports apparel supplier Adidas, as viewers did not realize that he had been fully dressed in Adidas as per its sponsorship rights to the Games.[20] The company's share price increased by over 3% on the first day of trading after the opening ceremony.[21]

Sponsorship

[edit]

Li-Ning was an official marketing partner of the National Basketball Association and has/had sponsorship deals with ten players: Baron Davis (retired), Shaquille O'Neal (retired), Damon Jones (retired), José Calderón (retired), Cleanthony Early of the Rio Grande Valley Vipers, Glenn Robinson III of the Golden State Warriors, Evan Turner of the Atlanta Hawks, Dwyane Wade of the Miami Heat (lifetime contract), and CJ McCollum of the New Orleans Pelicans.[5]

In 2006, O'Neal signed a four-year deal with Li-Ning, reportedly worth US$1.25 million, the largest deal made by the company, and the highest profile signing of an American sports star by a Chinese company.[22] O'Neal cited former teammate Damon Jones and the Spanish national basketball team's deal with Li-Ning as influences on his decision to sign with Li-Ning.[23][24]

Previously, Li-Ning also operated as shirt sponsor for the Vietnam national football team from 2006 to 2008, which saw Vietnam's prominent rise to successes in 2007 AFC Asian Cup and 2008 AFF Championship.

In 2010, Li-Ning became the official shirt sponsor for Tajikistan's tennis team, as well as for FC Istiklol.

In 2012, Dwyane Wade left the Jordan Brand for Li-Ning. The deal was worth $10 million.[25]

In 2019, Li-Ning announced that it would not do business with the Houston Rockets after the General Manager of the NBA team tweeted in support of the 2019–20 Hong Kong protests.[26] Also, Li-Ning along with Sunlight Sports Pvt. Ltd. (representative and distributor of Li-Ning in India)[27] signed sponsorship deals with Indian badminton players P V Sindhu and Kidambi Srikanth.[28][29]

Olympic Committees

[edit]

Basketball

[edit]

Club teams

[edit]

Players

[edit]

Football

[edit]

National teams

[edit]
  •  Indonesia (Asian Games and Sea Games only)

Club teams

[edit]

Tennis

[edit]

Badminton

[edit]

Male players

[edit]

Female players

[edit]

Winter sports athletes

[edit]

Former sponsorships

[edit]

Basketball players

[edit]

Football clubs

[edit]

National football teams

[edit]

Badminton players

[edit]

Environmental practices

[edit]

In July 2011, Li-Ning, along with other major sportswear and fashion brands including Nike, Adidas and Abercrombie & Fitch, was the subject of a report by the environmental group Greenpeace entitled 'Dirty Laundry'. Li-Ning, along with Abercrombie & Fitch, Adidas, Bauer Hockey, Calvin Klein, Converse, Cortefiel, H&M, Lacoste, Nike, Phillips-Van Heusen Corporation (PVH Corp) and Puma, were accused of working with suppliers in China who, according to the findings of the report, contribute to the pollution of the Yangtze and Pearl Rivers.[34] Samples taken from one facility belonging to the Youngor Group located on the Yangtze River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of the Pearl River Delta revealed the presence of hazardous and persistent hormone disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane sulfonate.[citation needed]

References

[edit]
  1. ^ "Li Ning online sports". Li Ning: Sports.
  2. ^ a b "Li Ning Scaling Back After 2012 Loss". Wall Street Journal. 27 March 2013. Retrieved 24 January 2014.
  3. ^ "Executive Directors". LI Ning. 2010-06-02. Archived from the original on 2011-10-01. Retrieved 2011-09-15.
  4. ^ "Welcome to Li-Ning Company Limited". Lining.com. 2011-04-30. Archived from the original on 2011-09-17. Retrieved 2011-09-15.
  5. ^ a b c "Press Releases". Lining.com. Archived from the original on 2011-10-01. Retrieved 2011-09-15.
  6. ^ Burkitt, Laurie (2011-01-19). "Chinese Sports-Apparel Maker Li-Ning Makes Push in the U.S. - WSJ.com". Online.wsj.com. Retrieved 15 September 2011.
  7. ^ "Li Ning Company Reports Interim Results for 2013". Li-Ning. Retrieved 23 July 2014.
  8. ^ "China's Li Ning sportswear brand may be too troubled for even Dwyane Wade to save". 9 January 2015.
  9. ^ Waldmeir, Patti (23 January 2015). "Li Ning's rise and fall marks a cautionary tale". Financial Times.
  10. ^ "Li-Ning's Sales Expand 32 Percent In 2019". sgbonline.com. 2020-03-30. Retrieved 2021-11-18.
  11. ^ "Chinese Sportswear Giant Li Ning's 2020 Revenue Growth Disappoints". The Business of Fashion. 2021-03-19. Retrieved 2021-11-18.
  12. ^ "Decisions on observation and exclusion". 7 March 2022.
  13. ^ "Li Ning Co Ltd". 7 March 2022.
  14. ^ "CBP Enforces Countering America's Adversaries Through Sanctions Act Against Li-Ning Sporting Goods". US Customs & Border Protection. 2022-03-15. Retrieved 2024-06-28.
  15. ^ Cheng, Allen T. (2002-07-29). "The Mainland's Sneaker King". TIME. Archived from the original on March 16, 2008. Retrieved 2011-09-15.
  16. ^ "'Made in China' labels to adorn Indian athletes' kit at Rio 2016 Olympics". 23 April 2016.
  17. ^ Estiler, Keith (2020-01-19). "Li-Ning Debuts Jackie Chan Capsule & Shoe Collab With Dwyane Wade". Hypebeast. Retrieved 2020-03-27.
  18. ^ Leibenluft, Jacob (July 25, 2007). "Female Weightlifters, Spanish Basketball Stars, and Kim Jong-il: The strange world of Chinese sneaker endorsements". Slate.
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  20. ^ "The Greatest Free Ad Ever : 2008 Summer Olympics blog : Rocky Mountain News". Blogs.rockymountainnews.com. 2008-08-09. Archived from the original on 2011-09-18. Retrieved 2011-09-15.
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  23. ^ "Shaq signs shoe deal with Chinese company Li-Ning - NBA - ESPN". ESPN. 2006-08-15. Retrieved 2011-09-15.
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Victor Rackets Industrial Corp.
勝利體育事業股份有限公司
Company type Private
Industry Sportswear and Sports Equipment
Founded 1968; 57 years ago (1968)
Headquarters Taipei, Taiwan[1]
Key people
Chen Den-li (Founder and Chairman)
Products Badminton, shuttlecocks, shoes, apparel, equipment, accessories
Subsidiaries VICTOR Europe GmbH
VICTOR Rackets North America
Far East VICTOR Sports Sdn Bhd
VICTOR middle east
Rayan Sports
Website www.victorsport.com

Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport.[2] Its products are among the ones approved by Badminton World Federation for international tournaments.[3]

History

[edit]

Victor was founded in 1968 by Chen Den-li (陳登立), producing badminton shuttlecocks which in two years topped the sales in Taiwan.[4][5] It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent.[6] In 1992, Victor opened its production center in Nanjing, Jiangsu.[7]

Chen Den-li died on 4 January 2024, at the age of 89.[5]

In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.[8]

Sponsorships

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Victor supplies official materials for the following badminton athletes, teams, or associations:

National teams

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Associations

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Brand ambassadors

[edit]

Players

[edit]

Male players

[edit]

Female players

[edit]

 

References

[edit]
  1. ^ "Global". VICTOR. Retrieved 26 March 2019.
  2. ^ "Products". Victor Europe. Retrieved 26 March 2019.
  3. ^ "Approved Shuttles". Badminton World Federation. Retrieved 26 March 2019.
  4. ^ "About". Victor Sports. Retrieved 26 March 2019.
  5. ^ a b Li, Chien-chung; Kao, Evelyn (8 January 2024). "Victor badminton brand founder Chen Den-li dies at 89". Central News Agency. Retrieved 9 January 2024. Chen Den-li (陳登立), the founder of Victor, a world-renowned Taiwanese badminton and racket brand, passed away at his home on Jan. 4 aged 89, the company said Monday on its Facebook page. Chen was born in Changhua County in 1935. He founded Victor Rackets Industrial Corp. in 1968 and began producing shuttlecocks, which became bestsellers in Taiwan within two years, according to the company.
  6. ^ "History". Victor Europe. Retrieved 26 March 2019.
  7. ^ "南京勝利VICTOR 羽球用品界的行家". Taiwan Trade. Retrieved 26 March 2019.
  8. ^ Chong, Debra (12 December 2024). "Sponsor of national shuttler Lee Zii Jia's kit says sorry for 'unintended' upside-down Malaysian flag on jersey at world final". Malay Mail. Retrieved 19 December 2024.
  9. ^ "重磅消息!胜利成为丹麦队新赞助商". aiyuke. Retrieved 26 March 2019.
  10. ^ "New Sponsor Confirmed". Badminton Oceania. Retrieved 26 March 2019.
  11. ^ "胜利VICTOR 传奇LEGEND III(赵剑华)羽毛球拍新品评测,楚天原创!". ctsports.com.cn. Retrieved 26 March 2019.
  12. ^ a b c d e f g h i j k l m "Victor Athlete". Victor Sport. Retrieved 26 March 2019.
  13. ^ Kng Zheng Guan (25 February 2022). "Zii Jia gets Victor boost". Retrieved 8 July 2022.
  14. ^ "Pisah dengan Yonex, Greysia Polii Bakal Tampil Beda di German Open 2019". Bolasport.com. Retrieved 26 March 2019.
  15. ^ Chan, Deborah (10 March 2023). "Local Badminton Player Lee Zii Jia Lights Up Neon Billboard In New York's Times Square". Says.com. Retrieved 15 March 2023.
  16. ^ Y, Nestri (1 March 2023). "Siti Fadia Beralih Sponsor ke Victor, Jersey Bakal Kompak dengan Apriyani Rahayu". Bola Sport (in Indonesian). Retrieved 15 March 2023.

[1]

[edit]
  1. ^ Liew, Vincent (25 February 2022). "Lee Zii Jia Signs Endorsement Deal with VICTOR". BadmintonPlanet.com. Retrieved 31 January 2025.

 

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