Using Customer Testimonial Videos

by bestbiznow

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Posted on 14-10-2022 06:17 PM

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If someone buys your product or service, you’ll always get a chance to engage them with your content and updates that help them grow with your product and industry. The customer finds your product very useful and is very pleased with it. They create a short testimonial video and your marketing team uploads it on your youtube channel. New prospects find that testimonial on google and visit your youtube channel. The cycle repeats again.

Sometimes, your customers’ stories are the ones most worth telling. Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories. More examples.

Create emotional, passionate videos featuring your customers. A little music and sharp editing will make your brand seem more appealing to potential customers. Apps like boast , cameratag , and bravo make creating video testimonials simple. They let you create recording pages, where customers can leave a video message. Like a video voicemail. With these tools, you don’t even need your own camera to make video content.

How to create a product video:

There are three basic elements of video search engine optimization that must be used in conjunction with high quality video content: video title, description, and metadata. Brands can create the most stellar videos on the web, but if these basic elements are not optimized as well, no one will ever discover the content. The title of your video shouldn’t just be catchy, it should also be descriptive if you want viewers and search engines to know what the video is about. A title such as “product overview” might make sense in the context of a larger page, but will that be effective on its own? whose product is it? what is the product? instead, tell potential viewers what the video is about with a title that gives search engines the context required to start indexing the video properly.

Did you know that 65% of your audience are visual learners? one of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.

We help brands drive engagement through video storytelling. Our five-step video production process is designed to help your team devise a video marketing strategy that fits within your existing communication efforts, create stunning videos that attract attention, and track results to measure your campaign’s effectiveness. See how it works.

Think strategically about where you are going to place your marketing video. Statistics show that embedding videos in landing pages can raise conversion rates by as much as 80 percent. With video forecast to claim more than 80 percent of all web traffic by 2019 and 90 percent of customers reporting that product videos help them make purchasing decisions, it is imperative companies create videos that resonate with their audience and ultimately help sell their services and products.

How to create a social media video:

This is an essential step before anything actually begins. Define what you want to achieve using videos. Is it more sales that you’re seeking? or is it more social media followers? viral marketing ? word of mouth marketing ? more retained customers? you need to be explicit when it comes to goals as different goals are supported with different video marketing strategies and produce different results. To increase sales, you might need to create a demo or explainer video which you can publish on your landing page. For viral marketing, however, you might need to develop a witty advertisement or a social media campaign with dedicated hashtags and a series of videos.

Social content videos extended article why your company needs a social media video the combination of social media and video marketing is the most powerful way to reach potential customers. In the mid 2000s, numerous entertainment executives discovered… read more are short video clips created solely for social media platforms like facebook, instagram, twitter, linkedin, and more. These are usually fun, playful, engaging, and designed to be shared. They can include lifestyle shots, a montage of scenes relating to your product or service, short interview sound bites or quotes, or just a beautiful shot of your product.

According to animoto’s 2018 state of social video: marketer trends report , 73 percent of marketers surveyed created at least two videos each month for social media marketing. There are many good reasons for that. Videos help increase traffic and sales, reduce support queries, and help users understand our products and services better. But creating and editing videos is not as simple as writing a blog post or crafting a tweet. And it’s not always cheap!.

Now that your video has been created, where do you put it for maximum impact? options include youtube, your website, and social media. Knowing the context or purpose of the video is vital to making the best decision. Though i wrote earlier about how youtube can harm a brand’s video marketing efforts, i want to reiterate that youtube is not automatically bad. There is an overreliance on it. This causes a lot of problems.

How to create a launch video:

Are you launching a new product or a service? create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Linkedin is relatively new to the game in regard to video content marketing, recently announcing its new platform-specific video. According to linkedin themselves, their new video functionality will allow users the opportunity to: create tutorials and how-to’s related to your industry. Go behind the scenes of your company and its day-to-day activities. Share current projects and hype up new launches. Users will be able to either record videos directly through linkedin or upload previously edited videos within the platform.

Amir runs apricot , an agency that creates video campaigns stimulating client growth. Prior to launching the business, he worked in film distribution, devising marketing strategies for both cinematic and straight to dvd releases. Away from apricot, he’s coached on seth godin’s altmba program, reads avidly, and studies persuasion and the related fields in depth. Follow amir on twitter at @apricot_amir.

As you already know, instagram started out as an image-only platform. The quality images posted on the platform attracted a lot of image lovers. Instagram is more than just images today. Videos are now part of instagram. When videos were launched on the platform, they were well received by instagram users. Get on instagram. Create short, interesting videos and share them with people.

How to make a promotion video:

Facebook live allows you to stream video on mobile or desktop in real-time to friends and followers. Debuted in in 2015, this feature has a time limit of four hours. Just like instagram, friends and followers are allowed to “react” and add comments during the stream so that you can interact with them. The secret sauce to facebook live is planning. Hyping up your audience in advance can help you to build a bigger audience that’s ready to watch just as you hit that record button. There’s a few ways that businesses can plan out their facebook live promotion for maximum impact.

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.

Email is an easy way to reach those who’ve already interacted with your brand or given you their contact information. A direct line of communication, you can embed your video in any newsletter, email sequence, automated email, or promotional email.

Before you make that perfect video to go viral and help you in your marketing campaign, you need to ask some questions: who is the target audience? how the video will be different from the others available in plenty on the net? how exactly will the video help the audiences? what’s your goal? sales or subscriber or brand promotion. It is believed that viral video marketing helps to target a specific piece of the audience.

3. Share your videos

Content marketing | digital marketing is it viral yet? is it viral yet? while going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on youtube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.

Even though videos are considered to be a great asset when it comes to marketing, you need to market them too. If you upload it on youtube or your website, focus on the seo. If you chose instagram or twitter as your preferred platform, use relevant hashtags. You can even share it on other social media platforms like reddit or tumblr or run an ad for the same ( video ads perform better than image ads ) which can help you get more traction to fulfil your goals.

Another novel concept – 360° videos are a stunning and captivating way for publishers and content creators to share immersive stories, places and experiences with their viewers. Think behind-the scenes, event sneak peaks, product features – this can be a steal in ecommerce and lots of brands are embarking on this new concept. Here’s how youvisit captures russian fashion week in such a video:.

Not many people will watch and share your videos if they don’t offer anything useful or interesting. You need to create videos that provide your audience with what they want or like. When creating a video marketing strategy, you should: know who your target audience is. Understand what kind of information they are looking for. Identify topics that your audience will appreciate, like, share, and engage with.

The Complete Guide to Video Marketing for Businesses in 2020

In 2019, marketers at all types of businesses, small or large, can make video work for their budget and goals. You can shoot a complete 4k video right from your smartphone. And even if you don’t know how to edit videos, there are user-friendly, professional-grade video editing software options for all levels of content creators. We created this 5-minute guide to help you get started with video marketing. This guide is filled with stats, examples, checklists, and more to enable you to start planning your own video strategy.

Congratulations! you’ve made it to the end of this complete guide to video marketing. Ready to create your first video? here at animoto we make it easy. An animoto subscription provides everything you need to drag and drop your way to powerful and professional marketing videos. With customizable video templates , designed with success in mind, you can create your own videos in minutes. With over a decade in the industry and partnerships with facebook, instagram, youtube, twitter, and linkedin, animoto is used by more than 1 million businesses worldwide.

The Power of Video Marketing

Updated july 10, 2018 we recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good roi.

As we all know, video marketing has got to be in the marketing mix for all sized businesses. The problem is that most small to medium-sized businesses are still struggling with this strategy and are not able to leverage the power of youtube for generating sales or leads. We too had this problem! although we were mainly using video ads via google adwords to drive engagement, interaction, traffic & conversions, we were not using the organic reach of google & youtube to convey our message and brand across using video.

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.

Last but not least, let’s talk about the big kahuna of video content marketing. The power of youtube as a marketing platform really can’t be overstated. With a reach larger than any cable network in the us and users consuming billions of hours worth of video daily, we currently live in an era where your followers are probably more likely to watch a video versus stick with a traditional blog post.

13 Types of Video Marketing

According to a survey by wyzowl – 76% of the businesses which use video marketing believe that it results in a good roi. 93% of businesses believe that it increases user understanding of their product or service. And 72% of businesses believe that it has improved the conversion rate of their website. It’s not just the businesses who are inclined towards using video as a marketing device, customers are more willing to receive marketing messages in the form of videos too. According to a report from hubspot research , over 50% of customers prefer video over other types of content from a brand.

Speaking of video creation, there’s one major question you need to answer before you actually start creating anything. What style of content should you be making in the first place? there are three widely-accepted forms of content in the marketing community. Educational videos these are the types of videos that are built around either actionable steps that your audience can follow today or thought leadership that your audience can incorporate into their lives tomorrow.

A good video marketing strategy focuses on diversity. You should experiment with the types of videos you want to offer. It is always good to provide your audience with a variety of content to enjoy and engage with. A majority of brands find customer testimonials to be the most effective. They act as social proof and help you build trust and credibility.

Here is how van damme created a testimonial for volvo. Video via youtube let’s take a look at a few popular types of video content that you should include in your video marketing strategy: event videos behind-the-scenes videos you can start with using two to three types of videos to see how your audience responds to them. In the long run, to develop an effective video marketing strategy, you will have to determine which type of videos work the best for your brand and audience.

How to Start Video Marketing Today

That’s what you need to know about video marketing statistics for 2020. We’re hoping this has helped shed some light on how video marketing can be useful for your ecommerce business ! and if you’re thinking of investing in video marketing, you may be glad to know that you don’t even need a massive budget or external resources to help you create videos. Smaller companies aren’t at a disadvantage when it comes to video production. A noteworthy example is the success story of the dollar shave club , which grew from a viral video into a billion-dollar brand. This just goes to show that you don’t need a whole cast and crew to start your video marketing efforts today.

Everything is starting to take shape now. The path looks clearer since we now have a clear video marketing strategy and know the different types of videos we can make. But wait a minute, what kind of video should i be making if i want to succeed today, in 2019? that is an excellent question. Remember that not only is it about having a goal and making a video. Every step has to be planned thoroughly and analyzing the audience’s preferences today might be as important as all the steps i mentioned before.

When ben started his video production company, he invested more than $30,000 in video equipment such as a decent-quality camera, editing tools, and other items. At the time, specific equipment was needed to create quality videos. Today, the ability to create and use video in any communication and marketing strategy is in everyone’s hands. It’s their smartphone. There’s no need to invest a lot of money in video equipment that you probably have no idea how to use. Anyone can now create a video with something that’s right in their pocket. As a result, video is everywhere.

Now that you have an idea of the types of videos you can use to grow your business, let’s run through the steps you can take to start video marketing today.

Summary: Video Marketing for Businesses in 2020

Here’s a summary of video marketing for businesses in 2020: identify your target market and what you hope to achieve. Plan your budget and identify any challenges ahead of time. Choose your video type and publishing platform. Brainstorm an impactful idea. Identify and solve creative challenges. Choose a key performance indicator to measure your video’s success. Make your video and remember to stabilize your shots and ensure they’re well lit.

6. Educational or How-To Videos

We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better! in the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.

I often make educational videos, such as this one: inspirational videos in inspirational videos, you capture breathtaking views, reveal awe-inspiring moments, or produce motivational content designed to fire people up. Last summer, jay alvarrez made waves with his video documenting his travels. Entertaining videos in this category, you’re trying to get people to laugh or smile. The content should intrigue them to investigate your brand further.

How-to videos are the most popular type of video which customers love to consume and revolve around the educational concept to teach your audience in a step-by-step manner. These types of videos are compelling because they literally show you how to do something.

A relatively newer phenomenon but one that’s catching popularity fast are documentaries. Similar to educational videos, these teach your audience something real, valuable and new. They act as a cross between brand films and educational videos, in a comprehensive, stylist and story-driven way.

12. Augmented Reality (AR) Videos

If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more. In the united states, digital video marketing extended article 67 video marketing stats you need to know for 2020 2020 is here! believe it or not, we’re entering a new year, a new decade, and hopefully a new chapter in your video marketing… read more is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.

Drone videos can elevate your marketing message. Although we haven’t seen many brands, apart from travel brands, investing in drone footage, we expect drone footage to create exceptional video experiences in the future. Drone footage can help create better experiential campaigns for your users, putting you ahead in the competition and creating memorable experiences for your viewers. It will help in improving brand awareness and brand recall because now people can see the ‘reality’ of your products and services, which is different from augmented and virtual reality. You can use drone videos to capture granular demonstration of your products and services and create authentic experiences for your audience.

Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing. The technology was popularized by the video game pokémon go. Although augmented reality is still in the early stages of development, there’s still plenty of potential that brands can harness in their marketing campaigns. For example, purecycles allows users to explore their products using ar:.

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring antarctica or meeting a hammerhead shark. Virtual reality (vr) allows viewers to navigate and control their experience. These videos are usually viewed through devices such as oculus rift or google cardboard.

Looking for more help? Visit http://www.e2-revolution.com/the-target-audience-for-your-video/ for more.

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