Make Your Video!
by bigdogs
Posted on 14-10-2022 06:19 PM
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Speaking of video creation, there’s one major question you need to answer before you actually start creating anything. What style of content should you be making in the first place? there are three widely-accepted forms of content in the marketing community. Educational videos these are the types of videos that are built around either actionable steps that your audience can follow today or thought leadership that your audience can incorporate into their lives tomorrow.
Today’s world is all about personalization. What brings people most happiness, is when brands provide a personal touch and make their audience feel special. Personalized videos can benefit any step of the funnel, however let’s add them to the bottom to give your potential customers the final push to purchase. Cadbury provides a neat example of how this can be implemented by sharing their customers’ personal tastes in chocolate – using facebook photos and information from the social network.
You’re almost ready to post and publish, but there’s one more important step that can drastically affect your video quality. At this point, your finished video is probably a very large file containing video, audio and even text. It’s too big to upload it as is, so you’ll need to use your editing software to compress it into a file that’s small enough to post, but large enough to retain a high quality.
There is no point in creating the best videos if it doesn’t reach your audience. That’s why your video marketing strategy needs to take into consideration seo. It will ensure that whenever a user searches for a specific keyword, you video shows up in the serps. The first step for this is to conduct keyword research. Check out what people are searching for in your niche. For keyword research, you can use tools like keywordspy, ahrefs, semrush, or other keyword research tools.
Edit Your Video
There's a time and place for videos to be off-the-cuff and completely unscripted. You have tear-jerking documentaries, vlogging rants, and, of course, the holy grail: cat videos. That being said, most business videos need a script. If you skip this step, you'll find yourself editing more than you need to, releasing a video longer than it should be, and probably losing your audience along the way.
As any filmmaker can tell you, editing is one of the toughest steps. All that content you shot is great. Everything your company does is amazing. You couldn’t possibly do it justice in one minute. Unfortunately, viewers have short attention spans so you have to keep it short, especially in the beginning. As you build your video library and measure viewership, you’ll start to see where there is demand for longer in-depth videos.
Promote Your Video
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos. Explainers can be animated, live-action, 2d, 3d or hybrid formats that help nurture leads and close deals faster than other content types. Learn more.
Putting all of this work into creating marketing videos serves very little purpose if you don’t promote them. This is often the step where video marketing efforts fail. So much focus goes into preparing a good video that the stakeholders don’t consider what to do with it once it’s made. First, you need to publish the video. For maximum reach, you’ll want to upload it to multiple video sites. Make sure that your profile on each site is optimized to drive traffic to your contact page. Youtube, vimeo, and wistia are common third-party hosting sites for b2b marketing videos.
This last step of the inbound marketing methodology isn’t a stage of the buyer’s journey because technically, this stage happens after a purchase. Yet it’s an awesome opportunity for video marketing. The goal here is to make your current customers so happy that they’ll become brand promoters. Let loose and have some creative fun with these videos, you have a lot less to lose here than in any other stage.