What Is Video Marketing and Why Does Your Company Need It?
by bizdude
Posted on 14-10-2022 06:22 PM
In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.
Linkedin is relatively new to the game in regard to video content marketing, recently announcing its new platform-specific video. According to linkedin themselves, their new video functionality will allow users the opportunity to: create tutorials and how-to’s related to your industry. Go behind the scenes of your company and its day-to-day activities. Share current projects and hype up new launches. Users will be able to either record videos directly through linkedin or upload previously edited videos within the platform.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc. ) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
Social content videos extended article why your company needs a social media video the combination of social media and video marketing is the most powerful way to reach potential customers. In the mid 2000s, numerous entertainment executives discovered… read more are short video clips created solely for social media platforms like facebook, instagram, twitter, linkedin, and more. These are usually fun, playful, engaging, and designed to be shared. They can include lifestyle shots, a montage of scenes relating to your product or service, short interview sound bites or quotes, or just a beautiful shot of your product.
What is Video Marketing Vs. Marketing a Video?
Content marketing | digital marketing is it viral yet? is it viral yet? while going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on youtube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month.
Nearly all smartphones and cameras include some kind of light, but you’re not likely to use it. Generally, those lights weren’t meant for most styles of business marketing videos. There are a lot of options for expensive lights, stands and inexpensive reflectors or smaller lighting models. Whether or not additional lights are necessary depends on: the type of videos you plan to produce.
It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.
After years of being seen as an emerging tactic, video marketing has firmly made it to the mainstream. Some 81% of businesses say they now use digital video as a marketing tool and 99% of those that use it plan to continue to do so in the future. However, this established popularity doesn’t mean that things have stabilized; video marketing continues to change rapidly, with constant shifts in viewer preferences, platform offerings, and advertising options.
Why Create Marketing Videos?
Eek…well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
Create a youtube account linked directly to your business email, or create a business account, not your personal email. Create and customize a youtube channel to host your growing library of marketing videos once your video is uploaded, choose to publish it right away or schedule it for a later date. Be mindful of your subscribers who will receive a separate notification for every video you upload.
The world is shifting, and video marketing is the new darling of content marketing! the purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There are so many opportunities for you to offer your audience video content throughout the buyer’s journey – videos that will help educate them, make it easy to trust your brand, and move them to a purchase decision faster.
Not many people will watch and share your videos if they don’t offer anything useful or interesting. You need to create videos that provide your audience with what they want or like. When creating a video marketing strategy, you should: know who your target audience is. Understand what kind of information they are looking for. Identify topics that your audience will appreciate, like, share, and engage with.
How to Use Videos for Marketing
Unfortunately, lighting is another iphone feature that just won’t cut it on your professional marketing videos. Use the best natural or indoor light you can to strike a balance, flatter your subjects and craft a professional look. If your lighting resources are sparse, invest in some low cost lighting or reflectors made specifically for diy filming.
There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum seo value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps – in this nifty document google explains how to create a video sitemap with ease.
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don't believe the hype? here are some statistics to prove the point. According to syndacast , 74 percent of all internet traffic in 2017 will be video. Not only that, studies show that using the word "video" in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent.
It’s easy to carried away by creativity. Just try not to let it affect it the angle you’re shooting your subjects. Eye level is the best, most flattering choice for most business marketing videos. Angling your camera too high will make your subject look small or weak, while too low can make them appear aggressive. For head-on videos of people speaking directly to the camera, line the bottom of the shot up to be mid-chest with your subjects.
Your Company Needs Video Marketing
Start with a short, basic name for your video and let youtube autocomplete it. (it’s ok to have the same or similar name to another video. )create a custom design for your channel page with your own header, brand logo, company name, background, links to your website and links to your other social media channels including twitter, facebook or linkedin. Switch up your format to keep your subscribers guessing. If you usually post short format videos, try throwing in one long-form, content-rich video per quarter. You can also use long form content as the base of a video marketing campaign that you support and promote with shorter videos.
On the surface, the how of video marketing is pretty simple: your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
There’s the cost factor. Whether marketers produce their own videos or hire a professional video production company, there are clearly costs associated with video content marketing that are avoided by skipping video all together. Too often, the costs are seen as larger than they actually are and too many marketers are dissuaded form using video in their content marketing. Video can date you. It is harder for a video to live as evergreen content as it is for other forms of content marketing. A blog post can be updated and re-purposed in many ways that a video cannot. Once a video is produced and is live in a campaign, there are certain things like setting, topic, appearance of actors, etc.
Quite simply, google loves video content and an effective video marketing campaign should have search engine optimization (seo) in mind. To ensure maximum seo value from your videos, accompany the video with a well-written description that is tagged with relevant keywords to help boost the video’s seo.
How to Get Started with Video Marketing
For the record, i’m not going to sit tell you that video marketing is easy. Creating compelling content can be an uphill battle sometimes, particularly when you’re first getting started. But i can’t stress this enough: your first video isn’t going to amazing. And that’s totally okay! leave perfection to the artists. Out here in the marketing world, i’ll settle for meaningful progress. Come up with a strategy. Execute that strategy by creating content as soon as you can. Take advantage of the platforms and resources at your disposal.
According to a techcrunch report, 100 million hours of video are watched on facebook every day. That’s a lot of eyes, and even more opportunity. A successful video marketing strategy will include publishing and promoting on all of your social media channels, in the same way you would use them to boost engagement with any other content. Simply follow the guidelines below to get started leveraging video on social, then explore channel-specific information as your video library grows.
Robert weiss is the president of multivision digital , a video content marketing company. He got started in video production and marketing nearly a decade ago and has produced over 800 videos addressing a wide array of business objectives.
Video marketing may not be an easy way to build your brand, but once you get the hang of it, you’ll wonder why you waited this long to get started. If you’ve already experimented with video marketing, what’s working for you? how have your paid ads on sites like facebook and instagram worked out?.
At this point, you know how to create a video and where to host it. You're ready to get started, right? not quite. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you've accomplished those goals. Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
Video marketing for business starts with setting your video marketing goals. Your objectives will help you determine: what sort of videos you need to produce how to promote your videos where to post your videos who your videos are for your most valuable video marketing metrics basically, “if you don’t know where you’re going, any road will get you there. ”to help identify where you’re trying to go with your video marketing, here are some good places to start with your video marketing objectives :.
Before you can begin to hash out the details, determine what the main goal is and how it ties into your marketing goals. For example, if you wanted to grow your restaurant’s dinner business, the purpose of your video could be to showcase your awesome daily dinner specials. If your marketing goal is to get more clients by showcasing the expertise of your doctors, a good video could explain how to treat a simple medical condition and know when it’s time to see a professional.
More help can be found at http://bobbrady.us/how-the-worldwide-web-empowers-producers-of-video-content/