How to Get Started With Video Marketing
by bizly
Posted on 14-10-2022 06:34 PM
For the record, i’m not going to sit tell you that video marketing is easy. Creating compelling content can be an uphill battle sometimes, particularly when you’re first getting started. But i can’t stress this enough: your first video isn’t going to amazing. And that’s totally okay! leave perfection to the artists. Out here in the marketing world, i’ll settle for meaningful progress. Come up with a strategy. Execute that strategy by creating content as soon as you can. Take advantage of the platforms and resources at your disposal.
According to a techcrunch report, 100 million hours of video are watched on facebook every day. That’s a lot of eyes, and even more opportunity. A successful video marketing strategy will include publishing and promoting on all of your social media channels, in the same way you would use them to boost engagement with any other content. Simply follow the guidelines below to get started leveraging video on social, then explore channel-specific information as your video library grows.
Robert weiss is the president of multivision digital , a video content marketing company. He got started in video production and marketing nearly a decade ago and has produced over 800 videos addressing a wide array of business objectives.
Video marketing may not be an easy way to build your brand, but once you get the hang of it, you’ll wonder why you waited this long to get started. If you’ve already experimented with video marketing, what’s working for you? how have your paid ads on sites like facebook and instagram worked out?.
Make your Video Feature the Best 10 Seconds Ever
Instagram’s new feature, instagram tv (igtv), has proven to be a massive success, reaching one billion users in no time. This new stand-alone app was introduced as a way for brands to build stronger connections with their customers and the general audience. It offers videos ranging from 15 seconds to 60 minutes long and various cost-cutting options such as subtitles, which can save companies millions of dollars.
Facebook has changed over the last few years. It has seen an incredible rise in the number of video hours consumed by people every day. This places it in second place on this list. As i mentioned before, it all will depend on your video marketing strategy. If you are looking to sell products or services, facebook can be a great ally. Keep your video short and interesting and people are likely to watch your video just for fun. Remember facebook has this wonderful feature of playing the videos automatically as you scroll down, so this might catch people faster than you think if your first 5 seconds are interesting enough.
Optimize Your Video for SEO – Tag it Up
Youtube seo is search engine optimization to help people find your videos more easily. With millions of videos on the platform, you need to use video seo to make your videos stand out. To optimize videos effectively, it’s important to do keyword research and to use those keywords in your video title, description, and tags. If people find and click your video, that will improve its rank. Other aspects of youtube seo include viewing time, comments and shares.
When you hear the term seo, what do you think about? written content, keywords, html formatting, pretty much anything that doesn’t involve video, right? for a long time, it felt like seo and video marketing were completely separate concepts, but there are so many ways that video can improve your seo when done the right way. When you optimize your onsite seo, you work to create clean html structures with appropriate h1 tags and keywords on pages. Video optimization works the same way. It’s important to make sure that you add the written transcription from your video and create relevant titles that are optimized for the type of traffic you’re wanting to attract.
If you don’t optimize your hashtags , title, keywords, and video description, you will miss out on free exposure. So when you publish your video, don’t forget to use seo best practices. Use an eye-catching title, include relevant hashtags, and write an accurate description peppered with keywords. Then, publish your video during one of the best times to post on social media.
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