In today's digital world, businesses have to stay on top of their social media if they want to stay competitive. With the two most popular solutions being Sprout Social and Hootsuite, it can be difficult to decide which one is the best fit for your business.
This article will compare the two social media titans in terms of plans & pricing, user interface, content scheduling, reporting & analytics, customer support, and pros & cons to help you decide which one is the best option for you.
By the end of this article, you'll have a better understanding of the strengths and weaknesses of each platform and be better equipped to make an informed decision.
Although Hootsuite and Sprout Social offer free trials, businesses must consider their plans and pricing when deciding which platform is best for their needs. Sprout Social offers three plans - Deluxe, Premium, and Corporate - with varying features and prices.
Deluxe is the most affordable plan, ranging from $99 to $249 per user per month. Premium is the mid-level plan, ranging from $149 to $399 per user per month, and Corporate is the most expensive plan, ranging from $249 to $599 per user per month. Hootsuite offers four plans - Pro, Team, Business, and Enterprise - with pricing starting at $29 per user per month and going up to $599 for the Enterprise plan.
Both platforms also offer add-on features and custom pricing for larger teams. Customers should weigh the features and pricing to determine which platform best meets their needs.
Which platform offers the most intuitive user interface - Sprout Social or Hootsuite? Both platforms provide a wide range of features and capabilities, but when it comes to user-friendliness, there are some notable differences. Sprout Social has an easy-to-navigate dashboard with drag-and-drop functionality, allowing users to customize their workspace.
Additionally, Sprout Social provides helpful tutorials and tips to help users get the most out of their experience. Hootsuite also offers an intuitive user interface, but it's not as customizable as Sprout Social's.
However, Hootsuite offers more advanced features such as social media analytics, reporting, and team collaboration tools. Ultimately, both platforms offer great user interfaces, but it ultimately comes down to the user's individual needs and preferences.
When it comes to content scheduling, both Sprout Social and Hootsuite offer powerful tools to help users schedule posts and plan content. Sprout Social allows users to use a drag and drop calendar to easily plan and schedule their content.
Additionally, it offers a library of approved posts, content ideas, and a post preview function. Hootsuite offers its users an auto-scheduler which lets users create and schedule content with a few simple clicks. It also offers a content library, post preview feature and an analytics dashboard to track and measure post performance.
Both platforms allow users to schedule posts in advance to ensure content is sent out at the right time. Whether you prefer Sprout Social or Hootsuite, both offer easy and efficient ways to schedule content.
Both Sprout Social and Hootsuite provide users with powerful reporting and analytics tools to help measure their social media performance. Sprout Social offers an in-depth platform, allowing users to produce custom reports and track their performance against goals.
Users can also gain insights from industry benchmarks, social media listening, and sentiment analysis. Hootsuite, on the other hand, offers a simple dashboard with quick insights.
Users can measure their performance and analyze trends, as well as monitor their brand and audience engagement. Both platforms offer robust reporting and analytics, however, Sprout Social offers more in-depth features and customizability.
Frequently, companies must choose between Sprout Social and Hootsuite when it comes to customer support. Both platforms offer a range of support options, including live chat, email, and phone. Sprout Social also offers a comprehensive support center, while Hootsuite offers one-on-one customer service.
Sprout Social's live chat is available 24/7, while Hootsuite's customer service works from 8am to 5pm PST. Both companies have helpful and knowledgeable customer service representatives who will do their best to answer any questions. Sprout Social users can also take advantage of the Sprout University, which provides detailed tutorials and guides.
Hootsuite users can access the Hootsuite Academy, which offers a range of tutorials, webinars, and other helpful resources. Both platforms offer great customer support, making it difficult to choose between them.
Comparing the pros and cons of Sprout Social and Hootsuite is essential in determining which platform is the better fit for a company's social media needs. Sprout Social offers an expansive suite of features including message scheduling, reporting, team collaboration, and customer support.
It is also highly customizable, allowing users to tailor their experience to meet their needs. On the other hand, Hootsuite is more affordable and user-friendly, with an easy-to-navigate dashboard. However, it has fewer features than Sprout Social and lacks the customization options. In terms of customer support, Sprout Social has a robust help center and offers more live support options.
Hootsuite has a help center as well, but provides fewer options for live support. Ultimately, the decision between Sprout Social and Hootsuite should be based on the features, budget, and customer support needs of the individual business.
Using either Sprout Social or Hootsuite to manage social media accounts requires a few skills. Firstly, the user should be familiar with the different social media platforms and understand how to use them. Additionally, they should be able to analyze data to understand how their posts are performing and which strategies are working best. They should also be comfortable with using scheduling tools to manage their content and be able to multitask in order to manage multiple accounts. Finally, the user should be able to write content quickly and creatively for their social media accounts.
It is difficult to say how quickly you would see results from using a social media management platform as this can depend on several factors, such as the size of your audience, the quality of your content, and your overall strategy. Generally, it is possible to start seeing results within a few days of using a platform, but it may take longer to see significant results. It's important to understand that a social media management platform is just one part of a larger social media strategy and that other factors, such as the quality of your content, are also important.
Yes, there are available tutorials for both Sprout Social and Hootsuite. Sprout Social offers a range of tutorials, from using the platform to creating campaigns and measuring results. Hootsuite also provides a variety of tutorials to help users get the most from their platform, including how to create content, measure analytics, and manage multiple accounts. These tutorials are available on both platforms' websites and can be accessed at any time.