As businesses increasingly rely on social media to drive sales, the right social media scheduling tool is essential.
But which reigns supreme: Later or Hootsuite?
In this article, we compare the two, looking at features, ease of use, cost & packages, security & privacy, customer support, and ultimately reveal the overall winner.
When it comes to features, both Later and Hootsuite offer a range of options that make them stand out from the competition; however, there are also key differences between the two that should be considered.
Hootsuite provides users with the ability to collaborate with team members using their platform, as well as offering detailed analytics to help measure success. Later, on the other hand, offers features such as bulk media uploads and automated hashtag suggestions.
It also has a powerful drag-and-drop calendar that allows users to quickly and easily plan out their content. Both platforms also offer a range of free and paid features to fit any budget. Ultimately, it's important to evaluate which platform best suits your specific needs.
Considering ease of use, Later and Hootsuite both offer intuitive designs that make it easy to schedule posts, manage accounts, and analyze performance. Later's drag-and-drop calendar makes it easy to plan content weeks or months in advance and keep track of posts in one location.
Hootsuite also features an intuitive design, although the user interface is slightly more complex. It offers a customizable dashboard that allows users to see all their accounts and conversations in one place, plus the ability to create custom reports and insights.
Both platforms are easy to use and offer valuable insights, but Later's calendar view may be preferred by users who are looking for a more straightforward approach to social media scheduling.
How much do Later and Hootsuite cost, and what packages do they offer? Later offers three pricing plans: Free, Growth, and Advanced. The Free plan is free and includes basic scheduling features, but is limited to one user and Instagram only.
Growth includes all features and access to more social accounts, and is $15/month. The Advanced plan includes all features and unlimited social accounts for $49/month. Hootsuite also offers three plans: Free, Professional, and Team.
The Free plan is limited to one social profile and basic features, while the Professional plan costs $29/month and allows for up to 10 social accounts. The Team plan costs $99/month and offers unlimited social accounts and reporting analytics. Both Later and Hootsuite offer additional add-on features for an additional cost.
Later and Hootsuite's security and privacy features are of particular interest to users when choosing a social media scheduler. Both offer robust and comprehensive security protocols to keep users' accounts and data safe. Later provides 256-bit encryption for data in transit and at rest and also offers two-factor authentication.
Hootsuite, on the other hand, offers advanced security features such as single sign-on, two-factor authentication, and granular access control. They also offer user activity monitoring and automated security checks.
In terms of privacy, Later and Hootsuite both comply with GDPR standards and have additional measures in place to protect users' data. Hootsuite has a comprehensive privacy policy in place, whereas Later has an in-depth data security policy. Both offer advanced features to allow users to control who can access their data.
Both Later and Hootsuite offer excellent customer support options to help users maximize their experience with the platform. Hootsuite provides users with the ability to connect with their customer service team via live chat, telephone, or email.
They also offer an extensive range of user guides, tutorials, and other resources to assist users in getting the most out of their platform. Later also offers a comprehensive range of support options, including a help center with FAQs, tutorials, and resources to help users troubleshoot any issues.
They also offer phone and email support, allowing users to get assistance with any technical problems they may be facing. Ultimately, both Later and Hootsuite offer comprehensive customer support options that enable users to make the most of their social media scheduling experience.
After considering customer support, pricing options, and features, it is clear that one social media scheduler reigns supreme. Both Later and Hootsuite offer excellent features and user-friendly platforms. However, when it comes to comprehensive functionality, Hootsuite takes the cake.
Its intuitive design and analytics capabilities make it an easy choice for businesses and individuals looking to get the most out of their social media presence. Additionally, its pricing plans offer a great value for the features offered.
Meanwhile, Later is also an excellent choice for those who want an easy-to-use platform, but it lacks the powerful analytics of Hootsuite. Moreover, its subscription plans are more expensive and geared towards larger businesses. In conclusion, Hootsuite is the clear winner when it comes to overall features and value.
Both Later and Hootsuite offer analytics and reporting. Hootsuite provides detailed analytics and reporting, including post performance, audience growth, and engagement metrics. Later, on the other hand, offers a simplified version of analytics and reporting, focusing on post performance. Both platforms allow you to review your post performance and make informed decisions about your content. However, Hootsuite's more comprehensive analytics and reporting tools make it better suited for those who need to track their performance on a deeper level.
When considering Later and Hootsuite as social media schedulers, an important factor to consider is additional fees. Both Later and Hootsuite provide free plans; however, for more advanced features, fees come into play. Later prices range from $15 to $99 a month, while Hootsuite charges $19 to $599 a month. Both have a range of plans to suit any budget, but it is important to understand what features are included with each plan and whether additional fees are applicable.
Yes, it is easy to switch between different social media accounts with Later. The platform provides a simple, intuitive interface with all your accounts in one place, allowing you to easily switch between them with a single click. Later also offers a universal inbox that allows you to see all your messages and interactions from different accounts in one place, making it easier to manage your accounts. Additionally, the platform allows you to quickly share content across all your accounts in a few clicks. This makes it easy to manage multiple accounts quickly and efficiently.