Who Manufactures Precor Equipment? A Complete 2025 Manufacturer Guide
Precor is one of the most respected names in the commercial fitness industry, renowned for its smooth, natural-feeling motion and decades of biomechanics research. Found in elite health clubs, military bases, and Olympic training facilities, Precor equipment—especially its ellipticals and treadmills—has long been considered the gold standard for reliability and user comfort. But as the fitness landscape evolves, a critical question emerges: “Who actually manufactures Precor equipment today?” Is it still made in the USA? Who owns the brand after its high-profile acquisition? And how does it compare to modern, cost-efficient manufacturers like NtaiFitness?
This in-depth guide answers these questions by exploring Precor’s ownership history, manufacturing footprint, engineering philosophy, and real-world value proposition. Whether you’re outfitting a new gym or upgrading existing equipment, this page provides the facts you need to evaluate Precor against both legacy competitors and factory-direct alternatives.
Who Owns Precor in 2025?
Precor is currently owned by Peloton Interactive, Inc., the connected fitness giant best known for its interactive bikes and treadmills. Peloton acquired Precor in **December 2020** for $420 million—a strategic move to secure commercial manufacturing capacity and expand into the B2B market.
Prior to the acquisition, Precor operated as a wholly owned subsidiary of Amer Sports Corporation (which also owns brands like Salomon, Arc’teryx, and Wilson). Amer Sports itself was majority-owned by a Chinese consortium led by Anta Sports, adding further complexity to Precor’s corporate lineage.
Under Peloton, Precor continues to operate as a standalone commercial brand, with its R&D and manufacturing largely unchanged. Peloton has stated it will maintain Precor’s focus on **non-connected, durable commercial equipment**—a clear distinction from its own home-centric, subscription-driven model.
Where Is Precor Equipment Manufactured?
Precor maintains two primary manufacturing facilities in the United States:
- Fort Mill, South Carolina: This plant handles final assembly for most strength equipment and select cardio lines.
- Woodinville, Washington (near Seattle): The original headquarters and main factory, where Precor’s flagship ellipticals (EFX series) and treadmills (TRM series) are engineered and assembled.
Both facilities are ISO 9001 certified and emphasize American craftsmanship. Unlike many competitors, Precor keeps **final assembly and quality control entirely in-house in the USA**—a major selling point for gyms prioritizing “Made in America” equipment.
However, some components—such as electronic consoles, motors, and stamped steel parts—are sourced globally, including from suppliers in Mexico and Asia. This is standard industry practice, but Precor maintains strict oversight to ensure consistency.
Precor vs. Matrix: Smooth Motion vs. Smart Tech
Precor and Matrix are often positioned as direct competitors in the mid-to-high-end commercial market. But their philosophies differ significantly:
Motion Quality
Precor’s ellipticals use a patented CrossRamp® and NaturalStride™ motion that mimics real running or walking gait. Decades of biomechanics research give it an edge in smoothness and joint safety—especially for rehab or older users.
Technology & Connectivity
Matrix leads decisively here. Its 7xi touchscreen offers streaming, virtual coaching, and app integration. Precor’s consoles are functional but dated, with limited smart features—a deliberate choice to avoid complexity and ensure longevity.
Pricing
A Precor EFX 556 elliptical costs ~$8,500. A Matrix E50 with similar footprint and resistance system is priced at ~$7,200. The ~15% premium for Precor reflects its motion engineering and US assembly.
For gyms focused on pure workout quality and durability, Precor remains compelling. For those prioritizing member engagement and tech, Matrix may be preferable—though both are significantly more expensive than NtaiFitness alternatives.
Precor vs. NtaiFitness: Heritage vs. Modern Value
While Precor excels in motion refinement, NtaiFitness competes on **value, customization, and long-term ROI**:
- ✅ 3mm+ cold-rolled steel frames (vs. Precor’s 2.5–3mm)
- ✅ 10-year structural warranty (comparable to Precor’s commercial warranty)
- ✅ $1,197 EXW for the Superfit-9001 elliptical with 20 resistance levels and smooth magnetic drive
- ✅ Custom layout design and color options—not limited to catalog SKUs
For a 10-machine cardio zone, choosing NtaiFitness over Precor can save **$60,000–$75,000**—funds that can be reinvested in marketing, staff, or functional training zones. And with CE and ISO 9001 certification, NtaiFitness meets global safety and quality standards.
As one gym owner in Barcelona noted: “Precor feels amazing, but members don’t notice the difference after 30 seconds. They care more about results—and our NtaiFitness gear delivers that at half the cost.”
Frequently Asked Questions (FAQ)
Who manufactures Precor equipment?
Precor equipment is manufactured by Precor itself in its own factories located in Woodinville, Washington, and Fort Mill, South Carolina, USA.
Is Precor still made in the USA?
Yes. All final assembly and quality control for Precor commercial equipment occurs in the United States.
Who owns Precor now?
Precor is owned by Peloton Interactive, Inc., which acquired the brand in December 2020.
How does Precor elliptical motion work?
Precor uses patented CrossRamp and NaturalStride technologies to simulate natural walking or running motion, reducing joint impact and improving biomechanical efficiency.
Can I buy Precor equipment directly?
Precor sells through authorized dealers only. Direct factory sales are not available to end customers.