7. Tell a story.
by Admin
Posted on 09-12-2022 10:22 AM
All copywriting is promotional, but this type of copywriting is focused specifically on featuring your product. You’ll need effective product copywriting for your product pages, your feature announcements, and your product descriptions. The best way to approach your product copywriting is with your
customers
in mind. That means appealing to their desires, solving their problems, and speaking directly to how your product fits their needs. When you’re describing your product, focus on the benefits, not just the features.
Slack does an awesome job with this. Take a look. The features highlighted here are great for businesses—channels, searchable history, and select invites.
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Why we like it: modcloth is delightfully quirky and whimsy. Their copy speaks directly to their buyer personas with product copy that helps buyers envision their lives with the item. Modcloth is a brand that has always had an excellent grasp of their buyer persona, and it comes through in their pun-filled copywriting. All of their products are silly plays on words — check out this screen grab of some of their new arrivals, for example: dive into their product description copy, and it's equally joyous, evocative, and clever — just like their customers. Often, it'll also tell the story of what you'll do while wearing their items:.
You may not think of business cards as ads, but they are. Sure, their primary function is to provide contact information, but they can do so much more. This particular business card does a good job of branding with a nice image of what appears to be a fish. However, it falls short on the copy side. “choose your path. We’ll create it. ” that sounds nice, but what does it really mean? i have no idea. I think this card could be stronger if we knew just a little bit more about what the poke story meant or was.
Case studies describe how a company or organization solved a particular challenge, including the results they generated for their clients. In other words, case studies are a “before-and-after” story. Generally around 800-1,200 words, case studies only take 5-8 hours to write, so you can easily fit the project into a weekend. The typical fee is $1,250-$2,000, which works out to about $200 to $300 per hour. Best of all, clients need case studies throughout the year, so it becomes a steady stream of work for your copywriter side hustle. Awai has paid a case study writer to craft over 40 in the last year alone! you can see them here.
8. Make the copy visually appealing.
This example from readdle is lovely because it incorporates all the pieces of not only excellent email copywriting but of a good email in general. Source: really good emails
not only is it visually appealing, this email includes proper use of design hierarchy, scanability and more.
As for being a good email copywriting example, this one stands out because it not only captures the reader’s attention immediately, it also incorporates great storytelling to get the reader invested in what the brand has to say.
11. Keep a swipe file.
Like any form of writing, copywriting becomes difficult when you don’t have inspiration. Many professional marketers and copywriters use a swipe file to ignite their creative spark in this situation. According to henneke from enchanting marketing , a swipe file is a collection of copywriting examples used to improve your writing and help you solve writer’s block. We put together these 15 examples of good brand copywriting to add to your swipe file to inspire your next assignment. You’ll also discover 19 additional examples from ads, the web, emails, and other sources. Don’t forget to grab these copywriting templates to combat writer’s block:.