Data Derby - Privacy Policy

Last updated: January 6, 2026

This Privacy Policy explains how Data Derby ("Data Derby", "we", "us", or "our") collects, uses, shares, and protects information when you use the Data Derby platform, including mobile applications, web services, and related features (the "Platform").

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We may collect:

• Account identifiers (such as username or user ID)
• Email address (for account access, notifications, or support)
• Preferences (such as favorite teams, leagues, or sports)
• Communications you send to us

Data Derby does not require sensitive personal information such as government-issued IDs, banking details, or precise physical location to use core features.

1.2 Automatically Collected Information

When you use the Platform, we may automatically collect:

• Device information (device type, operating system, browser type, language)
• IP address and general location (country or region level)
• Usage data (features used, matches viewed, interactions, timestamps)
• Performance and diagnostic data (crash logs, system activity)

1.3 AI-Generated and Interaction Data

As an AI-powered sports intelligence platform, Data Derby may process:

• User interactions with insights, predictions, or analytics
• Engagement with match breakdowns, visualizations, and explanations

This data helps improve the accuracy, clarity, and relevance of our AI-generated insights.

1.4 Information from Third Parties

We may receive data from:

• Sports data providers (match statistics, live feeds, historical data)
• Analytics providers
• Advertising or marketing partners

These third parties may collect data according to their own privacy policies. Data Derby does not control their practices.

2. How We Use Information

We use collected information to:

• Operate, maintain, and improve the Platform
• Deliver AI-powered insights, predictions, and match analysis
• Personalize content based on your preferences
• Monitor performance and user engagement
• Prevent fraud, abuse, or misuse
• Communicate updates, support responses, or service notifications
• Comply with legal obligations

3. Sharing of Information

We may share information with:

• Service providers (analytics, hosting, infrastructure)
• Sports data and content partners
• Advertising or marketing partners (where applicable)
• Legal authorities, when required by law

We do not sell personal data.

4. Advertising and Tracking

Data Derby may display advertisements or sponsored content.

On iOS, tracking via Advertising Identifier (IDFA) occurs only with your consent under App Tracking Transparency (ATT).

On Android, advertising identifiers are used in accordance with platform policies.

You may control tracking preferences through your device settings.

5. Data Retention

We retain data only for as long as necessary to:

• Provide and improve the Platform
• Maintain AI model performance and analytics
• Resolve disputes and enforce agreements
• Meet legal and regulatory requirements

Data may be anonymized or deleted when no longer needed.

6. Data Security

We implement reasonable administrative, technical, and organizational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Data Derby is not intended for users under the age of 18. We do not knowingly collect personal data from children. If such data is identified, it will be deleted.

8. International Data Transfers

Your data may be processed or stored in countries outside your own. We take reasonable steps to ensure appropriate safeguards are in place.

9. Your Rights

Depending on your location, you may have the right to:

• Access your personal data
• Request correction or deletion
• Object to certain processing
• Withdraw consent where applicable

You can exercise these rights by contacting us using the details below.

10. Third-Party Links and Services

The Platform may contain links to third-party services or content. Data Derby is not responsible for the privacy practices of those third parties.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Platform after changes means you accept the updated policy.

12. Contact Us

For privacy-related questions or requests, contact: support@dataderby.com