1. Target the Right Audience
by Admin
Posted on 19-11-2022 10:16 PM
You decide who sees your facebook or instagram ad. Narrow down your ad’s audience by interests, gender or location and use ad targeting to find the
people
most likely to click.
Decide whether your target audience is local or regional, national or international, or a mixture. Before selecting a type of media, you should find out from the media business and other independent sources about their circulation or audience figures. Basically, you need to know how many, where and who to. Figures can normally be broken down into age groups, average income and other useful indicators. Remember you have a duty to ensure that your advertising is legal, decent, honest and truthful. The advertising standards authority has information on advertising codes.
You obviously want as many people as possible to see your ads, but what’s even more important is making sure the right people see them. Focus on members of your core audience when putting together your paid ads. Luckily, you can use filters to narrow down who your ads target. Use your buyer personas and get as specific as you can in terms of audience demographics, geographical location, interests, needs, etc. Use more granular keywords and avoid broad terms to get the most out of your budget. Also be sure to tailor the content of your ads – from design to copy – to your audience.
Facebook is an advertising platform that works great for small and local businesses thanks to their incredible location targeting and audience segmentation tools. Location targeting more than 2 billion people are using facebook every day, either to check on news updates (on desktop or mobile) or to chat with friends on messenger. However, you don’t need to reach 2 billion people, you only need to reach a few thousand people living in your local area. That is possible. Audience segmentation their system allows businesses like yours to target people based on their location, age, gender, interests, beliefs, liked pages, diets, favorite sports, the music they listen, job, and even relationship status.
2. Advertise Where Your Audience Is
Print advertising is when ads are published in printed materials that get circulated to the masses, such as newspapers, magazines and brochures.
According to an article on luc media, a website for media information, print advertising methods have many advantages, such as being able to reach large audiences of a particular demographic. When it comes to advertising, it’s important to do your homework and figure out where your primary consumer market might have the most access to your advertisements. If your primary consumers are adolescents, then you will want to take out ads with magazines that adolescents would read so that your company gets exposure.
Only the ftc can enforce ftc rules, but private parties, including consumers or businesses, can bring a legal action charging deceptive advertising under the lanham act. To establish a violation under section 43(a) of the lanham act , 15 u. S. C. § 1125(a)(1)(b), competitors or consumers must prove: (1) the advertiser made false statements of fact about its own or another's product; (2) the false advertisements actually deceived or had the tendency to deceive a substantial segment of the audience; (3) the deception was material; (4) the advertiser caused the false statement to enter interstate commerce; and (5) the party bringing the lawsuit was injured or is likely to be injured as a result of the deception.