It may be practical to clarify what is suggested by Entity SEO, Semantic Publishing, Schema Markup, and after that dive into using The Entities' Swissknife.
recognize how NLU (Natural Language Understanding) algorithms "comprehend" your message so you can optimize it until the subjects that are crucial to you have the very best relevance/salience score;
examine brief texts such as copy an ad or a bio/description for an about web page. You can adjust the text until Google recognizes with adequate confidence the entities that pertain to you and also appoint them the proper salience score.
Entity SEO
produce the semantic markup in JSON-LD to be injected in the schema of your page to explicate to internet search engine what subjects your web page has to do with;
evaluate your competitors' pages in SERPs to uncover possible voids in your web content;
Written by Massimiliano Geraci for Studio Makoto, The Entities' Swissknife has been openly launched on Streamlit, a platform that given that 2020 has actually guaranteed itself a commendable area among information scientists utilizing Python.