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Business Model Canvas: Lienzo del Modelo de Negocio

Eric Jul 09, 2026 2026-07-09 04:40:47

The Business Model Canvas (BMC) is a strategic management and lean startup template for developing new or documenting existing business models. It was introduced by Alexander Osterwalder and Yves Pigneur in their 2010 book "Business Model Generation". The BMC is a visual chart with nine blocks describing a firm's or product's business model. It is an adaptable tool that allows entrepreneurs, strategists, and other business professionals to describe, design, challenge, invent, and pivot their business models.

the business model canvas is shown in spanish
the business model canvas is shown in spanish

By providing a common language and a shared visual map, the BMC enables teams to align their efforts and gain a holistic understanding of how an organization creates, delivers, and captures value. It's a practical tool that has been widely adopted by businesses, startups, and even educational institutions to foster innovation and strategic thinking.

the business model canvass start up name
the business model canvass start up name

The Nine Building Blocks of the Business Model Canvas

The BMC consists of nine interconnected blocks, which are grouped into four categories: Customer Segments, Value Propositions, Infrastructure, and Revenue Streams.

CBD OIL Canvas del modelo de negocio
CBD OIL Canvas del modelo de negocio

The blocks are as follows:

Customer Segments

BMC
BMC

The first category, Customer Segments, comprises three blocks: Customer Segments, Channels, and Customer Relationships.

The Customer Segments block identifies the different groups of people or organizations an enterprise aims to reach and serve. It's crucial to understand that a business model can have multiple customer segments, each with its unique needs, behaviors, and preferences.

Channels

Modelo de Negocios Canvas
Modelo de Negocios Canvas

The Channels block represents how a company communicates with and reaches its customer segments. It includes all communication channels used to acquire, retain, and satisfy customers.

Customer Relationships

The Customer Relationships block describes the types of relationships a company establishes with specific customer segments. It includes the level of interaction, support, and engagement with customers.

the spanish language poster for modelo canaiss, which includes information about how to use
the spanish language poster for modelo canaiss, which includes information about how to use

Value Propositions

The Value Propositions category includes two blocks: Value Propositions and Key Resources.

Business Model Canvas: ¿qué es y cómo se elabora? - Growit School
Business Model Canvas: ¿qué es y cómo se elabora? - Growit School
Business Model Canvas: ejemplo de Lienzo del Modelo de Negocio
Business Model Canvas: ejemplo de Lienzo del Modelo de Negocio
Cómo hacer un Modelo Canvas Personal [Infografía + Plantilla]
Cómo hacer un Modelo Canvas Personal [Infografía + Plantilla]
Canvas Model
Canvas Model
the spanish language poster shows how to use it
the spanish language poster shows how to use it
the model canvas is shown in black and white, with words on each side of it
the model canvas is shown in black and white, with words on each side of it
The Business Model Canvas is your roadmap to a successful business!
The Business Model Canvas is your roadmap to a successful business!
Herramientas: El lienzo de modelos de negocio | Startups, Estrategia y Modelos de negocio
Herramientas: El lienzo de modelos de negocio | Startups, Estrategia y Modelos de negocio
Lean Canvas 9 Block
Lean Canvas 9 Block
a diagram with the words canvas del modelo de negocioo
a diagram with the words canvas del modelo de negocioo
Plantilla para el Lienzo de Modelo de Negocio
Plantilla para el Lienzo de Modelo de Negocio
İzmir Escort | Bayraklı Bornova Çeşme VIP Rus Escort Bayan
İzmir Escort | Bayraklı Bornova Çeşme VIP Rus Escort Bayan
the business model canvas is shown in black and white
the business model canvas is shown in black and white
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
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«Actividad 6 : Business Model Canvas»
Business Model Canvas Made Simple for Startups
Business Model Canvas Made Simple for Startups
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
🎯 +15 ejemplos de modelo Canvas + Plantillas GRATIS
a diagram showing the key steps to achieving customer satisfaction and value propositions for small businesses
a diagram showing the key steps to achieving customer satisfaction and value propositions for small businesses
Business Model Canvas: Herramienta para diseñar Modelos de Negocio
Business Model Canvas: Herramienta para diseñar Modelos de Negocio
Lienzo de modelo de negocio o business model canvas
Lienzo de modelo de negocio o business model canvas

The Value Propositions block describes the bundle of products and services that create value for a specific customer segment. It's the core of the business model, answering the question: 'Why do customers buy, use?'

Key Resources

The Key Resources block lists the most important assets required to make a business model work. These can be physical, financial, intellectual, or human resources.

Infrastructure

The Infrastructure category consists of two blocks: Key Activities and Key Partnerships.

The Key Activities block lists the most important things a company must do to make its business model work. These activities can be operational or political in nature.

Key Partnerships

The Key Partnerships block identifies the network of suppliers and partners that make the business model work. It includes strategic alliances that reduce risk, improve efficiency, and create competitive advantages.

Revenue Streams

The final category, Revenue Streams, includes the Cost Structure and Revenue Streams blocks.

The Revenue Streams block lists the cash a company generates from each customer segment. It's crucial to understand that a business model can have multiple revenue streams, and each can be generated through different means.

Cost Structure

The Cost Structure block lists all major cost elements incurred by a company to operate its business model. It includes the costs of the key resources, key activities, and key partnerships.

The Business Model Canvas is a powerful tool that enables businesses to think beyond products and services, focusing instead on the entire system of a company – a collection of business models. It's a living, breathing document that should be reviewed, updated, and challenged regularly to ensure it remains relevant and effective. By using the BMC, businesses can foster innovation, encourage strategic thinking, and ultimately, create more value for their customers.