At the helm of United Fire Group (UFG), a prominent provider of property and casualty insurance, stands a seasoned leader, Brad Lemke, the CEO. With a career spanning over two decades in the insurance industry, Lemke brings a wealth of experience and a forward-thinking approach to UFG.

Under his leadership, UFG has evolved into a diversified insurance holding company, offering a wide array of products and services. Lemke's strategic vision has not only expanded UFG's reach but also strengthened its commitment to providing exceptional customer service and innovative solutions.

Brad Lemke's Journey to UFG CEO
Lemke's ascent to the CEO position was marked by a series of strategic roles within the industry. He began his career at Aon Corporation, where he honed his skills in risk management and insurance brokerage. He then moved to Allstate Insurance, serving in various leadership capacities before joining UFG in 2013 as its President and Chief Operating Officer.

In 2016, Lemke was appointed CEO, a role he has held with distinction ever since. His journey reflects his deep understanding of the insurance sector and his ability to navigate its complexities.
Lemke's Leadership Style

Lemke's leadership style is characterized by a blend of strategic thinking and a hands-on approach. He fosters a culture of innovation and collaboration at UFG, encouraging employees to explore new ideas and challenge the status quo. His open-door policy and approachable demeanor have earned him the respect and admiration of his team.
His leadership has been instrumental in driving UFG's growth and expansion. Under his guidance, the company has expanded its product offerings, entered new markets, and enhanced its digital capabilities.
Lemke's Industry Contributions

Beyond his role at UFG, Lemke is actively involved in the insurance industry. He serves on the board of the Insurance Industry Charitable Foundation, demonstrating his commitment to giving back to the community. He is also a member of the Insurance Industry Advisory Board at the University of Iowa, where he shares his industry insights and experience with aspiring professionals.
Lemke's contributions extend to policy-making as well. He has been involved in discussions around insurance regulation and has advocated for policies that promote innovation and consumer protection.
UFG Under Lemke's Leadership

Since taking the helm, Lemke has overseen significant growth and transformation at UFG. The company has expanded its footprint, both organically and through strategic acquisitions. Today, UFG operates in 40 states and offers a wide range of insurance products, from personal auto and home to commercial property and casualty.
Lemke has also prioritized digital innovation, investing in technology and data analytics to enhance UFG's underwriting capabilities and improve the customer experience. The company's digital platforms now allow customers to manage their policies, file claims, and access resources 24/7.




















Expanding UFG's Product Offerings
Under Lemke's leadership, UFG has expanded its product portfolio to meet the evolving needs of its customers. The company now offers specialty lines such as cyber liability, management liability, and professional liability, among others. This expansion has not only broadened UFG's customer base but also positioned the company as a comprehensive insurance provider.
UFG's growth in the specialty lines segment is a testament to Lemke's strategic vision. He has identified emerging risks and developed products to address them, ensuring that UFG remains relevant and valuable to its customers.
Fostering a Culture of Diversity, Equity, and Inclusion
Lemke is committed to fostering a diverse, equitable, and inclusive work environment at UFG. He believes that a diverse workforce brings a broader range of perspectives, driving innovation and better decision-making. UFG's diversity and inclusion initiatives have been recognized by several organizations, including the Insurance Industry Charitable Foundation.
Lemke's leadership has been instrumental in creating a workplace culture that values and celebrates diversity. His efforts have not only enhanced UFG's reputation as an employer of choice but also strengthened its connection to the communities it serves.
As UFG continues to grow and evolve under Lemke's leadership, one thing remains clear: his commitment to driving innovation, enhancing the customer experience, and fostering a culture of excellence. With his strategic vision and hands-on approach, Lemke is poised to lead UFG into a new era of growth and success.